Ein umfassender Leitfaden, um sicherzustellen, dass du die richtige Wahl triffst, wenn du dich für eine Digitalagentur oder einen Freelancer entscheidest.<\/p>\n\n\n\n
As an entrepreneur or manager, have you ever felt like you're juggling 10 things at once while spinning a few plates on your head? There are so many things to take care of that sometimes you feel like there aren't enough hours in the day.<\/p>\n\n\n\n
One of the most important building blocks for building a successful business is strong marketing. It makes a big difference who you hire to develop your marketing strategy. You can hire a digital agency or work with a freelance marketing expert.<\/p>\n\n\n\n
In this article, we look at the differences between working with an agency and a freelancer and explain how to make the best decision.<\/p>\n\n\n\n
Let's get started.<\/p>\n\n\n\n
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At the beginning of the start-up phase, it can make sense for you to take care of digital marketing. After all, you know the voice, style and tone of your brand. But now business is booming and you have 100 other things to do. Isn't it time you took care of other things and took advantage of some free marketing services?<\/p>\n\n\n\n
Many entrepreneurs know the basics of marketing, and with a limited budget, sometimes it doesn't make sense to seek help. But as your business grows, the daily tasks pile up and it becomes almost impossible to manage everything on your own.<\/p>\n\n\n\n
Then the question often arises: should I hire a freelancer or an agency? As a small or medium-sized company, this is a common dilemma that doesn't always get the attention it deserves.<\/p>\n\n\n\n
The possibilities are endless. Just type marketing service provider, online marketing or marketing agency into Google and you'll get 1,810,000 results (as of today). That's simply too many to filter.<\/p>\n\n\n\n
And then there's your industry - a marketing professional is not equally good for everyone. There are marketing professionals who know fashion but have no idea about health or technology. That's why we also differentiate here depending on the marketing sector.<\/p>\n\n\n\n
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Let's take a step back - for those of you just starting to think about it, let's get a few basics out of the way.<\/p>\n\n\n\n
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A freelancer is an independent marketing consultant who has most likely already worked for a larger company but offers their services on their own account. As a one-man operation, they are responsible for acquiring clients, carrying out client projects and handling recurring assignments. The role of a freelancer can be that of a virtual assistant, writer, marketing consultant, strategist or email marketer.<\/p>\n\n\n\n
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A digital agency is a group of marketing professionals, usually full-time employees or freelancers, who can perform a variety of marketing activities for clients. Projects can include social media marketing, email marketing, content writing, graphic design, marketing and business consulting and more.<\/p>\n\n\n\n
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The agency model consists of an agency owner managing a larger team of marketers through a traditional hierarchical system where the marketers usually cannot choose their own projects and are given a set of objectives. It is very difficult to set up an agency and often the owner has to organize Zoom meetings or meet with candidates in person in the hope of finding someone who can carry out their numerous projects.<\/p>\n\n\n\n
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A freelance agency is an agency that consists of a team of freelancers who work together to serve clients. Many leading advertising agencies use the freelance agency model to save costs and recruit the best talent.<\/p>\n\n\n\n
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Undoubtedly, not all companies have exactly the same needs and therefore this decision is not clear-cut. In my case, my small but growing company needed a dedicated person who had the know-how, the time and, above all, the belief in my company.<\/p>\n\n\n\n
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There are many pros and cons to both, but a decision has to be made. Having made countless mistakes when trying to get additional marketing help, here are some of the pros and cons of freelancers versus a digital agency.<\/p>\n\n\n\n
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Freelancer<\/strong><\/p>\n\n\n\n Advantages: <\/strong><\/p>\n\n\n\n Freelancers are usually well-trained professionals. Most freelancers do not start their career alone and have usually worked in several companies before deciding to become self-employed. This gives them a broader perspective when it comes to marketing and their view of the business world. <\/p>\n\n\n\n When choosing your freelancer, you can find someone who caters to your exact needs, whether it's website creation, SEO or social media. You can also choose someone who has the right experience in your specific niche.<\/p>\n\n\n\n Disadvantage:<\/strong> <\/p>\n\n\n\n It will be difficult to find a freelancer with a wide range of skills, which means you may need to look for more than one freelancer.<\/p>\n\n\n\n Explaining your vision again and working with multiple freelancers can be time-consuming.<\/p>\n\n\n\n <\/p>\n\n\n\n Digital agency<\/strong><\/p>\n\n\n\n Advantages: <\/strong><\/p>\n\n\n\n With a digital agency, you have access to a group of experienced marketing professionals who are likely to have a wide range of skills. You won't have to repeat your ideas and they'll agree on what's best for your business.<\/p>\n\n\n\n Disadvantage:<\/strong> <\/p>\n\n\n\n You don't get to choose who you work with. The digital agency will assign a marketer to your company, usually chosen at random depending on the size of your business. If you're a large company, you'll probably get an experienced marketer. If you're a smaller company, you'll probably be assigned a newbie.<\/p>\n\n\n\n <\/p>\n\n\n\n Freelancer<\/strong><\/p>\n\n\n\n Advantages: <\/strong><\/p>\n\n\n\n Freelancers work for their own account and their reputation is the most important thing for their business. They are likely to provide an excellent service and ensure that your needs are met. It's in the freelancer's best interest to push for results. After all, they want you to recommend them to other entrepreneurs. <\/p>\n\n\n\n Freelancers are usually also good communicators, as they are used to explaining marketing jargon to small businesses, which often don't have the same background as larger companies.<\/p>\n\n\n\n Disadvantage: <\/strong><\/p>\n\n\n\n Since freelancers sometimes work remotely, they sometimes disappear without a trace. They also don't insist on contracts, which can sometimes lead to legal problems if they don't finish the work.<\/p>\n\n\n\n Advantages:<\/strong> <\/p>\n\n\n\n A digital agency has a certain structure that enables good communication and service. There are also regular meetings to review the company's progress.<\/p>\n\n\n\n <\/p>\n\n\n\n Disadvantage: <\/strong><\/p>\n\n\n\n A digital agency obviously cares about its reputation, but the individual marketers within the digital agency are not held equally accountable, so providing exceptional service is not their top priority.<\/p>\n\n\n\n <\/p>\n\n\n\n Freelancer<\/strong><\/p>\n\n\n\n Advantages: <\/strong><\/p>\n\n\n\n Freelancers usually have fewer projects than a larger digital agency and can prioritize your projects. If the project is big enough, freelancers sometimes only work on one project at a time. It's almost like having a marketing professional in-house.<\/p>\n\n\n\n Disadvantage: <\/strong><\/p>\n\n\n\n A freelancer may take longer to complete a project because he\/she lacks the resources.<\/p>\n\n\n\n <\/p>\n\n\n\n Digital agency<\/strong><\/p>\n\n\n\n Advantage: <\/strong><\/p>\n\n\n\n A digital agency has more resources to get your project done quickly.<\/p>\n\n\n\n Disadvantage:<\/strong> <\/p>\n\n\n\n A digital agency is inundated with projects and is under pressure to deliver results for big clients with big money. Smaller clients are not as valuable to the agency. A project managed by an agency may not get the attention it deserves.<\/p>\n\n\n\n <\/p>\n\n\n\n Freelancer<\/strong><\/p>\n\n\n\n Advantages: <\/strong><\/p>\n\n\n\n The biggest advantage of freelancers is that they are flexible and don't work from 9 to 5. They also have an unstructured working day - which is the reason why <\/p>\n\n\n\n is the reason they became freelancers in the first place! This is useful if you're faced with a potential crisis in the early hours of the morning or at the weekend. For example, a social media professional can respond to your clients immediately or whenever they need it.<\/p>\n\n\n\n Disadvantage: If you work in the evening or at the weekend, they may charge you extra.<\/p>\n\n\n\n Digital agency<\/strong><\/p>\n\n\n\n Advantages: <\/strong><\/p>\n\n\n\n With a digital agency, you know where you stand in terms of time and can align your business accordingly. For a smaller project or a one-off task, they may have more flexible payment terms.<\/p>\n\n\n\n Disadvantage: <\/strong><\/p>\n\n\n\n If you turn to a digital agency, your marketer will only be available during normal business hours, and even then they may be competing with other projects. If you have a business with non-standard working hours, a digital agency might not offer the flexibility you need. Your marketer from the digital agency might also be stuck in team meetings or out to lunch with potential clients, making them generally unavailable.<\/p>\n\n\n\n <\/p>\n\n\n\n Freelancer<\/strong><\/p>\n\n\n\n Advantages:<\/strong> <\/p>\n\n\n\n You need to set your expectations upfront and talk about the timeframe for the whole project and the individual goals along the way. Cons: It can be difficult to communicate with a freelancer, especially because their time zone is often different than yours.<\/p>\n\n\n\n <\/p>\n\n\n\n Digital agency<\/strong><\/p>\n\n\n\n Advantages:<\/strong> <\/p>\n\n\n\n Digital agencies usually have a set way of communicating with their clients.<\/p>\n\n\n\n As a rule, each customer is assigned a project manager who holds weekly or monthly meetings. For larger projects, there may even be additional contact persons.<\/p>\n\n\n\n Disadvantage: <\/strong><\/p>\n\n\n\n Scheduling additional calls and reports can sometimes incur additional costs. Also, agencies are often very reluctant. If you don't request regular communication, you may never get the information you need.<\/p>\n\n\n\n Freelancer<\/strong><\/p>\n\n\n\n Advantages: <\/strong><\/p>\n\n\n\n A freelancer does not require a fixed salary and can offer a price per project and hour. Since freelancers work in their own time, they are usually much more productive than office workers. There are also no disruptions from colleagues or pointless office politics.<\/p>\n\n\n\n Disadvantage:<\/strong> <\/p>\n\n\n\n The payment schedule could be a little tighter than when working with an agency.<\/p>\n\n\n\n <\/p>\n\n\n\n Digital agency<\/strong><\/p>\n\n\n\n Advantages: <\/strong><\/p>\n\n\n\n You get quality work and the digital agency can offer you a convenient payment plan.<\/p>\n\n\n\n Disadvantage:<\/strong> <\/p>\n\n\n\n A digital agency has high overheads. They usually work in rented premises and hire graphic designers, creatives and other specialists, all of which come with a hefty price tag. For example, it will cost you more to hire a freelance writer through an agency than directly.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Check whether the freelancer or digital agency has experience in your industry or niche. Check the brands they have worked with and their knowledge of the industry. If they have no idea about the industry, it's likely that they will struggle to create a business plan.<\/p>\n\n\n\n <\/p>\n\n\n\n Can your freelancer or digital agency show you performance data? Not all can, but some agencies can give specific points to marketers who track their past campaign performance.<\/p>\n\n\n\n <\/p>\n\n\n\n It's important that you read real reviews from real clients that can give you an insight into working with the digital agency or individual freelancer. Were they always courteous? Did they always respond quickly to your email? Did they respond well in a crisis?<\/p>","protected":false},"excerpt":{"rendered":" Ein umfassender Leitfaden, um sicherzustellen, dass du die richtige Wahl triffst, wenn du dich für eine Digitalagentur oder einen Freelancer entscheidest. Digitalagentur vs. Freelancer – wie entscheide ich mich? Hattest du schon mal das Gefühl, als Unternehmer oder Manager mit 10 Dingen gleichzeitig zu jonglieren und dabei ein paar Teller auf dem Kopf zu drehen? […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32163","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"acf":{"show_faq":true,"faq_q_1":"Was ist der Hauptunterschied zwischen einer Werbeagentur und einem Freelancer?","faq_antwort_1":"Der Hauptunterschied ist die Gr\u00f6\u00dfe und die Kapazit\u00e4ten. Eine Werbeagentur verf\u00fcgt \u00fcber ein Team von Mitarbeitern mit verschiedenen Spezialisierungen, w\u00e4hrend ein Freelancer in der Regel alleine arbeitet.","faq_q_2":"Wer sollte f\u00fcr mein Marketingprojekt gew\u00e4hlt werden, eine Werbeagentur oder ein Freelancer?","faq_antwort_2":"Das h\u00e4ngt von Ihren Anforderungen und Ihrem Budget ab. Werbeagenturen bieten in der Regel eine breitere Palette an Dienstleistungen und mehr Ressourcen, aber es kann teurer sein. Freelancer sind oft g\u00fcnstiger, aber haben m\u00f6glicherweise weniger Kapazit\u00e4ten.","faq_q_3":"Was sind die Vorteile von einer Werbeagentur?","faq_antwort_3":"Mehr Ressourcen, breitere Palette an Dienstleistungen, erfahrene Teams, Skalierbarkeit.","faq_q_4":"Was sind die Vorteile von einem Freelancer?","faq_antwort_4":"Niedrigere Kosten, engere Zusammenarbeit, schnellere Entscheidungsprozesse, spezialisiertes Know-how.","faq_q_5":"Kann ein Freelancer dasselbe Angebot wie eine Werbeagentur bieten?","faq_antwort_5":"M\u00f6glicherweise nicht alle Dienstleistungen, aber ein erfahrener Freelancer kann in bestimmten Bereichen \u00e4hnliche Ergebnisse wie eine Werbeagentur erzielen.","faq_q_6":"Wer hat mehr Erfahrung, eine Werbeagentur oder ein Freelancer?","faq_antwort_6":"Das h\u00e4ngt von der Gr\u00f6\u00dfe und dem Alter der Werbeagentur sowie von den Erfahrungen des Freelancers ab. Beides kann erfahren sein.","faq_q_7":"Wer hat bessere Referenzen, eine Werbeagentur oder ein Freelancer?","faq_antwort_7":"Wieder h\u00e4ngt das von der Gr\u00f6\u00dfe und dem Alter der Werbeagentur sowie von den Referenzen des Freelancers ab. Beides kann gute Referenzen haben.","faq_q_8":"Kann ich mit einer Werbeagentur leicht kommunizieren?","faq_antwort_8":"Ja, Sie k\u00f6nnen normalerweise mit einem Ansprechpartner arbeiten, um Ihre Anforderungen und Fragen zu besprechen.","faq_q_9":"Kann ich mit einem Freelancer enger zusammenarbeiten?","faq_antwort_9":"Ja, da Freelancer in der Regel kleiner und agiler sind, k\u00f6nnen Sie enger mit ihnen zusammenarbeiten und schnellere Entscheidungen treffen.","faq_q_10":"Wie w\u00e4hle ich zwischen einer Werbeagentur und einem Freelancer aus?","faq_antwort_10":"\u00dcberpr\u00fcfen Sie Ihre Anforderungen, Ihr Budget und Ihre Pr\u00e4ferenzen hinsichtlich der Arbeitsweise. Vergleichen Sie dann die Angebote, Referenzen und Erfahrungen von Werbeagenturen und Freelancern, um die beste Wahl f\u00fcr Ihr Marketingprojekt zu treffen."},"yoast_head":"\nService<\/strong><\/h3>\n\n\n\n
Digital agency<\/strong><\/h3>\n\n\n\n
Priority<\/strong><\/h3>\n\n\n\n
Flexibility<\/strong><\/h3>\n\n\n\n
Communication<\/strong><\/h3>\n\n\n\n
Freelancers can be more flexible here and communicate with you in a more informal way via messaging or social media.<\/p>\n\n\n\nPrice<\/strong><\/h3>\n\n\n\n
Things you should think about before you make your decision:<\/strong><\/h2>\n\n\n\n
Experience in your niche<\/strong><\/h3>\n\n\n\n
Proven results<\/strong><\/h3>\n\n\n\n
Recommendations from former customers<\/strong><\/h3>\n\n\n\n