{"id":3033,"date":"2019-01-19T19:21:07","date_gmt":"2019-01-19T18:21:07","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?p=3033"},"modified":"2022-12-20T12:09:39","modified_gmt":"2022-12-20T11:09:39","slug":"linkbuilding-guide","status":"publish","type":"post","link":"https:\/\/wolf-of-seo.de\/en\/blog\/linkbuilding-guide\/","title":{"rendered":"Linkbuilding Guide 2023 - What you should know"},"content":{"rendered":"<p>First of all, it's good to understand the purpose behind link building so that you then know how to give Google what they want. Links are the main indicator of popularity and <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> of a page in relation to a specific topic. The simple idea is that the more websites that link to a page, the more popular that page is. So if all these websites deal with a certain topic and link to your website, then search engines assume that your page is popular and relevant to this topic.<\/p>\n<p>Each page has its own \"weight\" when it comes to link power. This is divided into general link power and topic-specific link power. Therefore, a website can be an authority for a specific topic in the eyes of the search engines, but be comparatively weak in the general consensus.<\/p>\n<p>Of course, these two and many other factors play a role in the impact that any link pointing to your website will have.<\/p>\n<p>Let's assume your website is already networked all over social media, and you are exceptionally well known in your niche. You then post a groundbreaking piece of content about a revolutionary idea that adds value to the niche like nothing before. Everyone will be talking about it on social media, in niche-related forums, news sites will pick it up, authorities within the niche will link to it and give their opinion on it, and that's exactly what you want to replicate when building links.<\/p>\n<p>This is how Google imagines the ideal case, from which <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> should arise for your site.<\/p>\n<h2><strong>White-hat and black-hat link building<\/strong><\/h2>\n<p>For SEO as a whole, I would say that <strong>White-Hat<\/strong> really the <strong>process outlined above.<\/strong> That means creating great content and distributing it via social media, offline marketing and other legitimate channels and then waiting for the links to (hopefully) just come. <strong>Black Hat, on the other hand, includes all methods that are intended to replicate this artificially<\/strong>.<\/p>\n<p>In link building specifically, it's a little different. I would say that white-hat is just trying to maintain ultra-high quality and replicate the techniques described above as closely as possible to keep your website and overall backlink profile alive for as long as possible. Whereas black-hat is more about using automation to replicate something close to the above, but as quickly as possible and as effectively as possible to get a better short and medium term <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> to reach.<\/p>\n<p>A good example of a <strong>White-Hat<\/strong> Link building technique would be to make contact with other site operators in your industry, regarding <strong>Guest articles.<\/strong> A good example of a <strong>Black Hat<\/strong> Link building technique would be to use a tool like <strong>GSA,<\/strong> around thousands of <strong>Multi-level links<\/strong> to your website can build.<\/p>\n<h2><strong>The most important factors in link building<\/strong><\/h2>\n<p>There are a few things that are really important when building links to your website and you really need to understand these points in detail before you start link building, otherwise you will probably ruin your website and\/or waste your time and money. They are all crucial to your success and creating a link building strategy along with the right choice of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> should be treated like a science.<\/p>\n<h3><strong>1. metrics - as a basis for assessment<\/strong><\/h3>\n<p>Metrics are an important first orientation for link building. The most common metrics that you should pay attention to now are <strong>DA<\/strong> (<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span>), <strong>PA<\/strong> (Page Authority), <strong>TF<\/strong> (<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Trust<\/span> Flow) and <strong>CF<\/strong> (<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Citation<\/span> flow).<\/p>\n<p>In general: <strong>The higher the number, the better<\/strong> and you want to keep these metrics in mind when you are considering placing a backlink on a website.<\/p>\n<figure id=\"attachment_3221\" aria-describedby=\"caption-attachment-3221\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3221\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/01\/Bildschirmfoto-2019-01-19-um-15.17.44.png\" alt=\"Linkbuilding\" width=\"624\" height=\"295\"\/><figcaption id=\"caption-attachment-3221\" class=\"wp-caption-text\"><strong>MOZ: Domain Authority <\/strong>and<strong> Page Authority<\/strong><\/figcaption><\/figure>\n<p>For link building you can use a <strong>paid service like<\/strong> <strong>Moz.com<\/strong> for the inspection of <strong>PA\/DA<\/strong> use or a <strong>free service<\/strong> like this - <em>https:\/\/www.seoreviewtools.com\/bulk-seomoz-authority-checker\/<\/em><\/p>\n<p>For <strong>TF and CF<\/strong> sind es Metriken vom Majestic SEO Tool &#x2013; Sie k&#xF6;nnen <strong>Basic checks<\/strong> on this page without paying for it, but if you want to <strong>regular<\/strong> access and more details, you can also log in. For these metrics you want <strong>avoid<\/strong> <strong>that the CF is too much higher than TF<\/strong>because this means that your link profile starts to look like spam.<\/p>\n<figure id=\"attachment_3220\" aria-describedby=\"caption-attachment-3220\" style=\"width: 921px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-3220\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/01\/Bildschirmfoto-2019-01-19-um-15.11.12.png\" alt=\"Linkbuilding\" width=\"921\" height=\"316\"\/><figcaption id=\"caption-attachment-3220\" class=\"wp-caption-text\">Majestics: Trustflow &amp; Citationflow<\/figcaption><\/figure>\n<p><em>The reason:<\/em> At <strong>CF<\/strong> is about <strong>Authority<\/strong> and with <strong>TF<\/strong> at <strong>Link Power<\/strong>. So a low CF value and a high TF value means that you get a lot of effect from your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> haben, aber keiner von ihnen kommt von irgendeiner Art von bekannten oder autoritativen Websites &#x2013; mit anderen Worten, es sieht durchaus m&#xF6;glich aus, dass Sie durch Spam versuchen Ihren Link-Juice zu erh&#xF6;hen.<\/p>\n<h3><strong>2. context - because topic relevance is becoming increasingly important<\/strong><\/h3>\n<p>Context has always been important in link building and is becoming even more important now that Google is looking for advanced methods to determine the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> through automation.<\/p>\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Link text<\/span>The surrounding text and also the overall topic of the article or page that makes up your link is very important and this is why contextual links are very effective. This is also why you really want to have links from pages with lots of quality content and images that relate to your niche. Not only are these links less likely to be removed \/ blacklisted, but they will also have more impact.<\/p>\n<h3><strong>3. neighborhood - because you don't want to have anything to do with spam<\/strong><\/h3>\n<p>The environment from which you get links is also very important in link building. You want links from the places that are relevant in your niche.<\/p>\n<p>Majestic is a great tool that you can use to determine the topics that a website is \"known for\". At best, you only want links from websites that are authoritative for relevant topics within your niche, and as few as possible from non-topic related websites.<\/p>\n<figure id=\"attachment_3234\" aria-describedby=\"caption-attachment-3234\" style=\"width: 889px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-3234\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/01\/Bildschirmfoto-2019-01-19-um-17.47.57.png\" alt=\"Linkbuilding\" width=\"889\" height=\"450\"\/><figcaption id=\"caption-attachment-3234\" class=\"wp-caption-text\">Subject areas of backlinks according to Majestics<\/figcaption><\/figure>\n<p>You should also vary your link building techniques so that all your links do not come from one place. You should also make sure that your link sources are linked to each other as little as possible. Otherwise, this is a signal to Google that you are trying to manipulate the algorithms.<\/p>\n<h3><strong>4. diversity - because Google also pays attention to diversity in the algorithm<\/strong><\/h3>\n<p>Diversity is very important. And when I say diversity, I mean in every aspect of your link building - v<strong>Different types of links, different anchor texts, DoFollow, NoFollow, image links, text links<\/strong> etc. The more diverse your link building techniques are, the more natural they will look.<\/p>\n<h3><strong>5. anchor text - because it can establish a direct link to the content<\/strong><\/h3>\n<p><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Anchor text<\/span> is very important. An anchor text is the text that you actually use to link to your website. In very simple terms, the search engines use this <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Anchor text<\/span>to determine what the target of the link is about. For example, if page A links to page B and uses the anchor text \"car cleaning tips\", then it would be reasonable to assume that page B is about car washing and specifically how to do it.<\/p>\n<figure id=\"attachment_3235\" aria-describedby=\"caption-attachment-3235\" style=\"width: 383px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3235\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/01\/Bildschirmfoto-2019-01-19-um-17.57.48.png\" alt=\"Link building\" width=\"383\" height=\"378\"\/><figcaption id=\"caption-attachment-3235\" class=\"wp-caption-text\">Anchor text distribution according to Majestics<\/figcaption><\/figure>\n<p><em>\"If 10,000 pages are linked to page B and 50% of them have the same <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Anchor text<\/span> then you could say that side B is certainly acting on this issue AND is also very authoritarian.\"<\/em><\/p>\n<p>Of course, it's not as simple as just described and if you build links like these, your website would <strong>be punished in the blink of an eye<\/strong>. It's really about making things look legitimate. If you check some backlink profiles of big sites in your niche, you'll notice that there are big differences in the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Anchor text<\/span> who is responsible for <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> to this website is used. When building links in link building, you want to maintain the same level of variation.<\/p>\n<h3><strong>6. velocity and timing - because Google keeps an eye on you<\/strong><\/h3>\n<p>To make everything look natural, this is very important. Think about it. Logically, it looks unnatural to get hundreds of links at once with a completely new page without rankings. This is especially true if these are built up in a short time and then nothing follows!<\/p>\n<figure id=\"attachment_3236\" aria-describedby=\"caption-attachment-3236\" style=\"width: 911px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3236\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/01\/Bildschirmfoto-2019-01-19-um-18.07.40.png\" alt=\"Link building\" width=\"911\" height=\"355\"\/><figcaption id=\"caption-attachment-3236\" class=\"wp-caption-text\">Ahrefs: Linkaufbau &#xFC;ber einen l&#xE4;ngeren Zeitraum<\/figcaption><\/figure>\n<p><strong>You need to build the links continuously and over the long term to avoid obvious \"flags\".<\/strong><\/p>\n<p>All anchor texts help your website to get a better <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> to achieve. This is something I didn't understand in the past. I used to think that these \"hard\" anchor texts, the exact keywords, were really the important ones.<\/p>\n<p>Nowadays I would use simple <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> build with generic anchor texts for \"diversity\" and then I would use some high quality links for using the important exact match keywords. In my experience, this really didn't work well.<\/p>\n<p>And I learned a valuable lesson from this practice - focus on good links and not \"good\" anchor texts when link building. Now I am constantly building strong <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> and don't worry too much about anchor text. In fact, you can easily place many keywords without using direct anchor texts. <strong>Ich empfehle Ihnen jedoch den Gro&#xDF;teil Ihrer Links mit &#x201E;nackter <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span>&#x201C; , Longtails und Branding Ankertexten zu verteilen. <\/strong><\/p>\n<p>Instead of setting links with anchor ratios in mind, build all links as described above. Then simply maintain some direct \"hard\" links if required. <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Anchor links<\/span> based on how the page performs in your rankings.<\/p>\n<h3><strong>7. internal backlinks - because everything should be in proportion<\/strong><\/h3>\n<p>This type of link distribution is also very important in link building to keep things natural. You don't want to build all your links to one page on your site, but rather build them to pages throughout your site to keep everything looking natural.<\/p>\n<figure id=\"attachment_3231\" aria-describedby=\"caption-attachment-3231\" style=\"width: 776px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3231\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/01\/Bildschirmfoto-2019-01-19-um-16.34.40.png\" alt=\"Link building\" width=\"776\" height=\"642\"\/><figcaption id=\"caption-attachment-3231\" class=\"wp-caption-text\">Internal linking &amp; information architecture<\/figcaption><\/figure>\n<p>Also remember that your website is part of the Internet and a link from your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/span> to a subpage is not so different from a link from an external website to your subpage.<\/p>\n<p><strong>In addition, if you have many high quality links to your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/span> these links will still have a great influence on the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> of your subpages have.<\/strong> So don't make it obvious and don't build every powerful link directly to your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Homepage<\/span>distribute links and forward the \"link power\" to the relevant pages through internal links.<\/p>\n<h2><strong>Linkbuilding: Backlink sources<\/strong><\/h2>\n<p>Now you know what kind of links you need and what to look for when creating links, but where can you get these links from?<\/p>\n<h3><strong>1. keep an eye on your competition.<\/strong><\/h3>\n<p>This is one of the best strategies to achieve great <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> and build them up. You can use a backlink checking tool like ahrefs.com, which allows you to check all <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> of your competitors into a table.<\/p>\n<figure id=\"attachment_3237\" aria-describedby=\"caption-attachment-3237\" style=\"width: 984px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3237\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/01\/Bildschirmfoto-2019-01-19-um-18.15.07.png\" alt=\"Link building\" width=\"984\" height=\"188\"\/><figcaption id=\"caption-attachment-3237\" class=\"wp-caption-text\">Ahrefs: Backlink Export<\/figcaption><\/figure>\n<p>You can then go through this list and find out, <strong>what kind of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> Build your competitors with link building<\/strong>where they get their links from and so on.<\/p>\n<p>In this example, we mostly see some links from authorities like Wikipedia and also some <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> Of niche related blogs. So the steps here would be to contact some of these blogs and ask if they could write an article for you with a link back to your site.<\/p>\n<h3><strong>2. link directories<\/strong><\/h3>\n<p>Link directories can be good for small niches. You will often find these when searching for backlink profiles with Ahrefs. <strong>Link directories are good in small quantities<\/strong>, but you want to avoid those that have thousands of links on each page. If you have a directory with <strong>good metrics<\/strong> and a <strong>relevant category<\/strong> find that are not compatible with other <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> is saturated, then this is a good option. Paid directories are also usually good because the price means that not EVERYONE can put their link there.<\/p>\n<h3><strong>3. guest article search<\/strong><\/h3>\n<p>Guest posts are a great way to really <strong>good <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span><\/strong> build up. Once again you can <strong>Niche relevant pages<\/strong> using the Ahrefs method mentioned above, or you can also search Google with niche-relevant keywords to find these pages.<\/p>\n<p>Write an email to the website and simply ask if you can write an article and publish it on their blog. Of course, you want the link to your website in return, but keep the focus on the article and its value to readers.<\/p>\n<p>Sometimes you will be able to take advantage of your offer at no cost, sometimes you will have to pay for the privilege<strong>. Check all metrics of the websites again before you make a decision whether it is worth it or not.<\/strong><\/p>\n<h3><strong>4. forum posts<\/strong><\/h3>\n<p>Forum posting is a very good option, <strong>relevant links<\/strong> to create, which will give you <strong>Linkjuice<\/strong> and also give you <strong><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span><\/strong> can give. They will often be good <strong>Niche Forums<\/strong> find, if you look at the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> of your competitors in Ahrefs. However, you also have the option of finding these forums for your niche via Google.<\/p>\n<p>Some forums allow you to post a link in your signature and others you can get away with simply posting relevant links in the text of your posts. With forum posting you need to do something <strong>Create trust,<\/strong> actually post some relevant and useful things in the forums, <strong>before you start linking to your website<\/strong>, otherwise your links will be quickly removed.<\/p>\n<h3><strong>5. blog comments<\/strong><\/h3>\n<p>Blog comments are another <strong>good and easy source for <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span><\/strong>. Here you can also use the <strong>Check website metrics<\/strong>before you comment on them, but also the most important thing when commenting is that the websites are relevant and of high quality. Also, do not publish posts on websites that already have thousands of comments or have many unrelated links in the comments.<\/p>\n<h3><strong>6. private blog networks<\/strong><\/h3>\n<p>I tend to find when looking at the competition that the most common types of links are from other niche sites, blogs and places that are hard to replicate. High quality sites tend to get linked to a lot because they are authoritative on the topic of their niche, and the sites that have those links in them tend not to respond to adding links or posting content at the request of you as a link builder.<\/p>\n<p><em>If you do not wish to make any contributions in these ways from websites through <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Outreach<\/span> building your own private blog network can be a great way to replicate these types of links.<\/em><\/p>\n<h4><strong>Here is my opinion about PBNs<\/strong><\/h4>\n<p>The principle is the same as everything else I've mentioned so far. You want <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> of websites with great metrics that are in good neighborhoods in relation to your niche and are surrounded by relevant content.<\/p>\n<p><em>You can replicate this by creating your own websites that meet all these criteria.<\/em><\/p>\n<p>You can create these pages from scratch and then build the metrics by creating links to the PBN pages yourself, and\/or you can get a head start by buying an expired domain that already has great metrics.<\/p>\n<h4><strong>PBNs are very powerful.<\/strong><\/h4>\n<p>Don't worry that you have to build 5000 PBN sites to give your website a boost just because your competitors have 5000 links in Ahrefs. PBN sites are very powerful links, because you can use every part of the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> can design themselves. Due to this fact, it is much more cost-effective to build low quantities, but with extreme quality in mind.<\/p>\n<h4><strong>Make your websites look real.<\/strong><\/h4>\n<p>Like I said, you can literally control every aspect of your PBN, so you can give yourself the optimal <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> can give. The worst thing that can happen is that your PBN will be discovered, so you need to make your sites look like real sites. You should put as much effort into your PBN sites as you do into your main site. Make them real, really research your posts.<\/p>\n<h2><strong>Outsourcing your link building<\/strong><\/h2>\n<p>All of those things I mentioned can be outsourced to providers, from forum links, to guest article posts, to setting up your own private blog networks.<\/p>\n<p><em>There are three main aspects to consider when outsourcing:<\/em><\/p>\n<ol>\n<li><strong>Look for references before you buy.<\/strong><\/li>\n<\/ol>\n<p>The first reviews from those who have approved the service are usually very telling in terms of their quality. Look for reviews from buyers of these services as well - when it comes to link building, also look for services where people regularly <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">SERP<\/span>-graphics that show actual improvements in the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> show<\/p>\n<ol start=\"2\">\n<li><strong>Understand that you get what you pay for.<\/strong><\/li>\n<\/ol>\n<p>Everyone uses some marketing tactics when selling their services - if you see a service ad to promote your website for around \u00a35, you need to understand that it often won't be as effective a service as one that costs \u00a3300, because working link building will always come at a cost of money or time.<\/p>\n<ol start=\"3\">\n<li><strong>You must take responsibility for everything except the links.<\/strong><\/li>\n<\/ol>\n<p>Just because you pay someone to build links for you doesn't mean that your site will show the same improvements that some of their other pages have.<\/p>\n<p>When you're building links, you still need to think about everything I've mentioned in this article. You need to manage your overall link building efforts, you need diversity in your link sources, you need a consistent rate of link building, and you need to pay close attention to anchor text diversity.<\/p>\n<p>All these things are your responsibility and not the sellers.<\/p>\n<h2><strong>Quality features of backlinks<\/strong><\/h2>\n<p>The following list serves as a guide when you are <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> to build up. The weighting of individual points would be very complex, for example the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Pagerank<\/span> is now obsolete, but is still used algorithmically by Google. This list therefore provides more of a general overview:<\/p>\n<ul>\n<li>\n<blockquote><p><strong>Number of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>, the target page<\/strong><br>\nThe more often linked from relevant pages, the stronger the link)<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><strong>Trust rank (quality) of the linking pages<br>\n<\/strong>The higher the quality of the link profile and the content of the linking page, the better<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><strong>Thematic relationship with your own page<br>\n<\/strong>The more relevant the topic, the better. The overriding theme applies here.<br>\ne.g. SEO falls under marketing, weight loss falls under health, shares fall under finance<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><strong><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Link text<\/span> (anchor text) of the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span><br>\n<\/strong>The ratio is very important here, keyword-optimized anchor texts have the strongest effect. However, these should not make up more than 15% of the link profile.<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><strong>Placement of the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>, also in comparison with other <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> From this side<br>\n<\/strong>The higher up the page a link is placed, the better. Links at the end of the post or in the footer are less effective than <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> from the first paragraph.<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><strong>Age of the backlink page (to be determined via Archive.org = first time of indexing)<br>\n<\/strong>The older the page, the more trustworthy it is for Google.<\/p><\/blockquote>\n<\/li>\n<\/ul>\n<p>Es gibt sicher noch mehr Merkmale, beispielsweise sind bei den Agenturen stets diejenigen zu bevorzugen, die &#xFC;ber verschiedene IP-Adressen verf&#xFC;gen.<\/p>\n<p>Linkfarmen sind generell abzulehnen, so elegant sie auch gestaltet sein m&#xF6;gen. Mitte der 1990er Jahre begannen einige flei&#xDF;ige Web-Promoter mit dem sogenannten &#x201C;Cloaking&#x201D;, sie richteten massenhaft Webseiten ein, allein um von diesen aus <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> to other pages. Already at the beginning of the 2000s, the search engines recognized these attempts and punished them massively, sometimes by ejecting them from the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Index<\/span>.<\/p>\n<p>At present, many blogs are used for regular content production as a sideline business by awarding <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> in guest posts. This is fine if the content of the blogs is factually correct and worth reading.<\/p>\n<h3><strong>Regular monitoring and evaluation of all processes<\/strong><\/h3>\n<p><strong>As you undertake your link building efforts, keep an eye on your own website. Just as you monitor the metrics for the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>that you create, you can do the same for your own website. Keep an eye on your DA\/PA\/TF\/CF, topics listed in Majestics, <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>which are listed in Ahrefs, your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Serp<\/span>-Movements.<\/strong><\/p>\n<p><strong>Keep an eye on everything and make sure that everything is going in the right direction while you are planning your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> Build up.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>First of all, it's good to understand the purpose behind link building so that you then know how to give Google what they want. Links are the main indicator of popularity and <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span><\/span> of a page in relation to a specific topic. The simple idea is that the more websites that link to a page, the [...]<\/p>","protected":false},"author":3,"featured_media":29418,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,18],"tags":[],"class_list":["post-3033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlink","category-top-beitraege"],"acf":{"show_faq":true,"faq_q_1":"Was ist Linkbuilding?","faq_antwort_1":"Linkbuilding ist eine SEO-Technik, bei der versucht wird, externe Links von anderen Websites auf die eigene Website zu bekommen. Diese Links fungieren als \"Empfehlungen\" f\u00fcr die eigene Seite und k\u00f6nnen dazu beitragen, dass sie in den Suchmaschinen besser gefunden wird.","faq_q_2":"Warum ist Linkbuilding wichtig?","faq_antwort_2":"Linkbuilding ist wichtig, weil Suchmaschinen wie Google Links als ein Zeichen f\u00fcr die Qualit\u00e4t und Relevanz einer Seite betrachten. Je mehr hochwertige Links eine Seite hat, desto h\u00f6her wird sie in den Suchergebnissen erscheinen. Links sind also ein wichtiger Faktor bei der Suchmaschinenoptimierung und k\u00f6nnen dazu beitragen, dass eine Seite mehr Traffic bekommt.","faq_q_3":"Wie fange ich mit Linkbuilding an?","faq_antwort_3":"Der erste Schritt beim Linkbuilding ist es, eine Liste von Zielseiten zu erstellen, auf die verlinkt werden soll. Diese Seiten sollten relevant und von hoher Qualit\u00e4t sein, damit sie f\u00fcr die eigene Seite von Nutzen sind. Anschlie\u00dfend kann man versuchen, Kontakt mit den Webseitenbetreibern aufzunehmen und sie um einen Link zu bitten. Eine andere M\u00f6glichkeit ist es, Inhalte zu erstellen, die f\u00fcr andere Webseitenbetreiber interessant sein k\u00f6nnten, damit diese von selbst einen Link setzen.","faq_q_4":"Wie finde ich geeignete Zielseiten f\u00fcr Linkbuilding?","faq_antwort_4":"Es gibt einige M\u00f6glichkeiten, geeignete Zielseiten f\u00fcr Linkbuilding zu finden. Eine M\u00f6glichkeit ist die Verwendung von Suchmaschinen und SEO-Tools, die Links aufzeigen, die bereits auf die eigene Seite verweisen. Auch die Analyse von Mitbewerbern kann hilfreich sein, um herauszufinden, von welchen Seiten sie Links bekommen. Eine weitere M\u00f6glichkeit ist es, Branchenforen, Blogs und Fachverzeichnisse zu durchsuchen und nach M\u00f6glichkeiten zu suchen, auf diesen Seiten verlinkt zu werden.","faq_q_5":"Welche Arten von Links sind im Jahr 2023 am wichtigsten?","faq_antwort_5":"Im Jahr 2023 sind qualitativ hochwertige Links zu relevanten Websites und Blogs am wichtigsten. Diese k\u00f6nnen sowohl nat\u00fcrlich als auch erworben werden. Es ist wichtig, dass die Links zur eigenen Website relevant und qualitativ hochwertig sind. Verzeichnisse und Foren k\u00f6nnen ebenfalls helfen, mehr Backlinks zu generieren.","faq_q_6":"Wie kann ich sicherstellen, dass die Links, die ich im Jahr 2023 erstelle, wirksam sind?","faq_antwort_6":"Um sicherzustellen, dass die Links, die im Jahr 2023 erstellt werden, wirksam sind, ist es wichtig, dass sie relevant und qualitativ hochwertig sind. Au\u00dferdem sollten die Links aus einer Vielfalt von Quellen stammen, um sicherzustellen, dass sie nicht als Spam betrachtet werden. Es ist ebenfalls wichtig, sicherzustellen, dass die Links auf der Website relevant sind und auf bestimmte Seiten verweisen.","faq_q_7":"Was sind die Vorteile von Linkbuilding im Jahr 2023?","faq_antwort_7":"Linkbuilding im Jahr 2023 kann viele Vorteile bieten. Zum einen kann es helfen, die Sichtbarkeit einer Website in Suchmaschinen zu erh\u00f6hen, was zu mehr Traffic und h\u00f6heren Rankings f\u00fchrt. Es kann auch dazu beitragen, mehr relevanten Traffic zur Website zu lenken, da Links von qualitativ hochwertigen Websites auf die eigene Seite verweisen. Au\u00dferdem kann es helfen, ein vertrauensw\u00fcrdiges Image aufzubauen und die Website als Autorit\u00e4tsquelle im Internet zu etablieren.","faq_q_8":"Welche Tools k\u00f6nnen mir bei Linkbuilding im Jahr 2023 helfe","faq_antwort_8":"Es gibt viele Tools, die bei Linkbuilding im Jahr 2023 helfen k\u00f6nnen. Einige der wichtigsten Tools sind Google Analytics, MozBar, Ahrefs und Majestic. Diese Tools helfen, Backlinks zu finden und zu verfolgen, den Linkprofil einer Website zu analysieren und andere SEO-Metriken zu \u00fcberwachen, um die Sichtbarkeit einer Website zu verbessern.","faq_q_9":"Welche Rolle spielen soziale Medien beim Linkbuilding im Jahr 2023","faq_antwort_9":"Soziale Medien spielen eine sehr wichtige Rolle beim Linkbuilding im Jahr 2023. Soziale Medien k\u00f6nnen helfen, mehr Traffic auf eine Website zu lenken, indem sie Links zu qualitativ hochwertigen und relevanten Websites teilen. Auch das Teilen von Inhalten auf sozialen Medien kann dazu beitragen, mehr Traffic zu generieren.","faq_q_10":"Welchen Einfluss hat Linkbuilding auf die SEO-Bewertung im Jahr 2023?","faq_antwort_10":" Linkbuilding hat einen direkten Einfluss auf die SEO-Bewertung einer Website. Qualitativ hochwertige Links zu relevanten Websites k\u00f6nnen dazu beitragen, die Rankings einer Website in Suchmaschinen zu verbessern. Es ist wichtig, dass die Links relevant und qualitativ hochwertig sind, damit sie wirksam sind."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Linkbuilding Guide 2023 - Was du wissen solltest | WOLF OF SEO<\/title>\n<meta name=\"description\" content=\"Links sind der Hauptindikator f\u00fcr die Popularit\u00e4t und Relevanz einer Seite. 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