{"id":2655,"date":"2018-12-30T17:19:34","date_gmt":"2018-12-30T16:19:34","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?p=2655"},"modified":"2018-12-30T17:19:34","modified_gmt":"2018-12-30T16:19:34","slug":"what-we-use-unique-content-benefits-seo-basics-9","status":"publish","type":"post","link":"https:\/\/wolf-of-seo.de\/en\/blog\/what-we-use-unique-content-benefits-seo-basics-9\/","title":{"rendered":"Why is \"unique content\" needed? (SEO Basics #9)"},"content":{"rendered":"<h2>The Internet as a marketplace<\/h2>\n<p>The Internet is one of the most important sales channels, and has been for a long time not only in the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Online Marketing<\/span>. More and more businesses are venturing into online stores, no self-employed person can do without a meaningful Internet presence and some companies even generate their sales exclusively on the World Wide Web.<\/p>\n<p>This results in the requirement to design your own website in such a way that it is easily visible in search engines such as Google or Yahoo despite the vast number of competing websites. Internet users usually reach their target pages via search engines rather than going directly to them. When a search query is submitted, users tend to click on one of the first relevant results.<\/p>\n<p>A good position in the search results pages means more visitors, and more visitors ultimately increase the sales that are to be achieved with the website. Non-commercial websites must also strive for adequate search engine relevance, because even if nothing is to be sold, no website can survive if its content is not read.<\/p>\n<p>&#xA0;<\/p>\n<h2>Success through visibility<\/h2>\n<p>Das Zauberwort hei&#xDF;t Suchmaschinenoptimierung, kurz SEO (von engl. <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine Optimization<\/span>). Website content (especially text) is designed to match the current search algorithms of Google and other search engines as closely as possible. Even if the search algorithms are never known down to the last detail, there are recognizable prevailing trends, especially with regard to the formal aspects of a search engine relevant website text.<\/p>\n<p>Durch das viel-diskutierte Panda Update von Google &#xA0;und einige weitere kleinere Updates wurde deutlich, dass wirksame SEO-Texte vor allem auch einen echten Mehrwert bieten m&#xFC;ssen. Eine Aneinanderreihung von suchrelevanten Begriffen (Keywords) reicht schon lange nicht mehr aus: Die Texte auf einer Webseite m&#xFC;ssen f&#xFC;r menschliche User ansprechend und gut lesbar sein, um zu einer guten Platzierung auf den Suchergebnisseiten beitragen zu k&#xF6;nnen.<\/p>\n<p>Ein weiteres wichtiges Kriterium f&#xFC;r gute SEO-Texte ist deren Einzigartigkeit. Werden Texte von anderen Quellen kopiert und unver&#xE4;ndert (oder zumindest sehr &#xE4;hnlich) auf einer anderen Seite ver&#xF6;ffentlicht, entlarven die Suchmaschinen dies als &#x201E;Duplicate Content&#x201C;, also dupliziertem Inhalt. Entweder wird die Positionierung in den Suchergebnisseiten dann deutlich verschlechtert, oder die betreffende Seite wird komplett aus dem <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Index<\/span> gestrichen. In diesem Fall l&#xE4;sst sie sich gar nicht mehr &#xFC;ber Suchmaschinen auffinden. Ben&#xF6;tigt wird demnach &#x201E;Unique Content&#x201C;, einzigartiger Inhalt.<\/p>\n<p>&#xA0;<\/p>\n<h2>How do you get high-quality unique content?<\/h2>\n<p>The main task of an SEO author is to write website content that is unique in its form and appeals to both readers and search engines. This is not just limited to the text on a page. Images and videos are also becoming increasingly important in SEO marketing.<\/p>\n<p>Da nicht jeder Webseitenbetreiber zum Bestseller-Autor berufen ist oder die Zeit aufwenden kann, den kompletten Content der eigenen Webseite selbstst&#xE4;ndig zu erstellen, gibt es im Netz zahlreiche Content-Agenturen. Diese kostenpflichtigen Dienstleister vermitteln Webseitenbetreiber mit Textbedarf mit tausenden freien Freelancer-Autoren, die s&#xE4;mtliche Textauftr&#xE4;ge genau nach Kundenwunsch abwickeln und somit den Webseitenbetreiber bei der Bereitstellung hochwertiger Inhalte enorm unterst&#xFC;tzen.<\/p>\n<p>&#xA0;<\/p>\n<h2>Conclusion<\/h2>\n<p>The increasing <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> of search engine visibility has led to the development of an entire branch of business that deals with search engine optimization. Successful websites and online stores must regularly publish high-quality and unique content in order to secure effective advertising positions on Google and other search engines. The current requirements for effective SEO are constantly changing and will continue to present the SEO scene with new challenges in the future.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Internet as a marketplace The Internet is one of the most important sales channels, and has been for a long time not only in the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Online Marketing<\/span><\/span>. Mehr und mehr Gesch&#xE4;fte wagen den Schritt zum Online-Shop, kein Selbstst&#xE4;ndiger kommt ohne eine aussagekr&#xE4;ftige Internetpr&#xE4;senz aus und einige Unternehmen erzielen ihre Abs&#xE4;tze sogar ausschlie&#xDF;lich im World Wide Web. Daraus resultiert die Anforderung, die eigene [&#x2026;]<\/p>","protected":false},"author":3,"featured_media":2656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,14],"tags":[],"class_list":["post-2655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grundlagen","category-uncategorized"],"acf":{"dynamic_banner":null,"show_faq":null,"faq_q_1":null,"faq_antwort_1":null,"faq_q_2":null,"faq_antwort_2":null,"faq_q_3":null,"faq_antwort_3":null,"faq_q_4":null,"faq_antwort_4":null,"faq_q_5":null,"faq_antwort_5":null,"faq_q_6":null,"faq_antwort_6":null,"faq_q_7":null,"faq_antwort_7":null,"faq_q_8":null,"faq_antwort_8":null,"faq_q_9":null,"faq_antwort_9":null,"faq_q_10":null,"faq_antwort_10":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wozu wird &quot;Unique Content&quot; ben\u00f6tigt? 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(SEO Grundlagen #9)\" \/>\n<meta property=\"og:description\" content=\"Durch das viel-diskutierte Panda Update von Google wurde deutlich, dass wirksame SEO-Texte vor allem auch einen echten Mehrwert bieten m\u00fcssen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wolf-of-seo.de\/en\/blog\/what-we-use-unique-content-benefits-seo-basics-9\/\" \/>\n<meta property=\"og:site_name\" content=\"WOLF OF SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wolf.of.seo.ns\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/n.sniprs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-30T16:19:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2018\/12\/cms-265127_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Niels Stuck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wolf_of_seo\" \/>\n<meta name=\"twitter:site\" content=\"@wolf_of_seo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Niels Stuck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wolf-of-seo.de\/en\/blog\/what-we-use-unique-content-benefits-seo-basics-9\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wolf-of-seo.de\/en\/blog\/what-we-use-unique-content-benefits-seo-basics-9\/\"},\"author\":{\"name\":\"Niels Stuck\",\"@id\":\"https:\/\/wolf-of-seo.de\/#\/schema\/person\/013374d61ad2b66997fc16e2807fbbf7\"},\"headline\":\"Wozu wird &#8222;Unique Content&#8220; ben\u00f6tigt? 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