{"id":4025,"date":"2019-04-30T13:33:58","date_gmt":"2019-04-30T11:33:58","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?post_type=glossary&#038;p=4025"},"modified":"2025-02-22T14:05:26","modified_gmt":"2025-02-22T13:05:26","slug":"301-redirect-2","status":"publish","type":"glossary","link":"https:\/\/wolf-of-seo.de\/en\/what-is\/301-redirect-2","title":{"rendered":"301 Redirect"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-35.png\" alt=\"What is a 301 redirect\" class=\"wp-image-5235\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-ein-301-redirect\"><strong>What is <\/strong>a<strong> 301 Redirect?<\/strong><\/h2>\n\n\n\n<p>A <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">301 <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span><\/span> is a status code that tells search engines and users that the page has been moved permanently, and ensures that it is sent to the correct page. Since this is permanent, when you use a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">301 <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span><\/span>that the content of the page has been moved forever. Users are redirected to a new page that has replaced the old one.<\/p>\n\n\n\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span> typically helps to <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> der Seite zu &#xE4;ndern, wenn sie in den Suchmaschinenergebnissen angezeigt wird. Wenn Sie in den Aufbau einer Website oder die Er&#xF6;ffnung eines Online-Shops investiert haben, achten Sie besonders auf die Auswirkungen, die dies auf Ihre Website hat.<\/p>\n\n\n\n<p>Sie k&#xF6;nnen sich eine 301-Umleitung wie ein Formular zur Adress&#xE4;nderung vorstellen, das Sie mit der Post ausf&#xFC;llen m&#xFC;ssten, wenn Sie umziehen w&#xFC;rden. Genauso wie Ihre E-Mail von Ihrer alten Adresse auf Ihre neue Adresse umgeleitet wird, wird Ihr Webverkehr von Ihrer alten <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> on the new <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> sent.<\/p>\n\n\n\n<p>Gl&#xFC;cklicherweise werden Sie nicht all Ihre harte Arbeit verlieren, um Ihre alte Website in Suchmaschinen-Ergebnisseiten (SERPs) aufzubauen. Alle Ihre bestehenden SEO-Werte und Link-Equity f&#xFC;r die alte <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> will be waiting for your new <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> &#xFC;bertragen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wann-sollten-sie-einen-301-redirect-verwenden\"><strong>When should you use a 301 redirect?<\/strong><\/h2>\n\n\n\n<p>When a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Webmaster<\/span> versehentlich eine 302-Umleitung verwendet, obwohl er eine 301-Umleitung h&#xE4;tte verwenden sollen, kann dies zu Problemen auf der Website f&#xFC;hren. Da Suchmaschinen auf jede Umleitung unterschiedlich reagieren, m&#xFC;ssen Sie sicherstellen, dass Sie die richtige eingerichtet haben. Andernfalls kann die <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> realize that it is a mistake, and stop trying to make the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> to the wrong side.<\/p>\n\n\n\n<p>Indem Sie die Unterschiede zwischen 301 und 302 Umleitungen kennen, k&#xF6;nnen Sie dies verhindern und helfen, die Leistung Ihrer Website bei der Suchmaschinenoptimierung zu optimieren, sowie sicherstellen, dass Sie nichts von der SEO verlieren, die Sie auf Ihrer vorherigen Seite aufgebaut haben.<\/p>\n\n\n\n<p>There are several cases where it is a better option to use a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">301 <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span><\/span> to use, which is a permanent <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span> is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wann-sie-nbsp-301-redirects-nbsp-verwenden-sollten\"><strong>When you<\/strong><strong>301 redirects<\/strong><strong>should use:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you have a <strong>Transfer domain<\/strong>n want<\/li>\n\n\n\n<li>When <strong>Links to obsolete URLs to a new page<\/strong> must be sent. For example: When you merge two websites<\/li>\n\n\n\n<li>You use several different URLs to access your website. You should use a single <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> als bevorzugtes Ziel ausw&#xE4;hlen und Ihre 301 Umleitungen verwenden, um <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> send to your new website<\/li>\n\n\n\n<li>You your <strong>Website domain name permanently changed <\/strong>have and want it to transition as seamlessly as possible from old website<\/li>\n\n\n\n<li>You your <strong>Website launched in a new CMS <\/strong>have and your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span>-Struktur sich ge&#xE4;ndert hat<\/li>\n\n\n\n<li><strong>Detour from an old <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> on a new <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span><\/strong>, if the structure of a website has changed.<\/li>\n\n\n\n<li><strong>Redirect from non-www to www version of a website<\/strong>to ensure that visitors always see the preferred version of a website.<\/li>\n\n\n\n<li><strong>Redirection from HTTP to HTTPS<\/strong>to ensure that data transfers are secure.<\/li>\n\n\n\n<li>Umleitung von einer tempor&#xE4;ren <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> on a permanent <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span>, wenn ein Produkt oder eine Seite endg&#xFC;ltig verf&#xFC;gbar gemacht wird.<\/li>\n\n\n\n<li><strong>Redirection from a page that no longer exists<\/strong>, to a similar page or a 404 error page to improve user experience.<\/li>\n\n\n\n<li>Redirecting multiple URLs to a single destination<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span>,<strong> um Duplicate Content zu vermeiden<\/strong>.<\/li>\n\n\n\n<li><strong>Redirection from a mobile website to the desktop version or vice versa<\/strong>, based on the user's device.<\/li>\n\n\n\n<li><strong>Redirection from a landing page to the corresponding subpage<\/strong>, based on the user's geographic location.<\/li>\n\n\n\n<li><strong>Redirection from a non-functioning page to a functioning page<\/strong>, in order to improve the user experience and <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> to be obtained.<\/li>\n\n\n\n<li>Redirection from an old campaign<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> to the current landing page to improve the user experience and increase the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> to be obtained.<\/li>\n<\/ul>\n\n\n\n<p>When a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">301 <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span><\/span> is set up, your new page will appear in the search engine results with a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">301 <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span><\/span> displayed. The 301 code tells search engines that you have moved your site permanently, and the entire <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> sollte von Ihrem alten Inhalt auf den neuen umgeleitet werden. Die Suchmaschinen k&#xF6;nnen dann das Suchmaschinenranking und die Wertsignale auf die neue <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> because they will see this location as your new, permanent home.<\/p>\n\n\n\n<p>Although this is the better choice in most scenarios, there are certain times when it would be a better option to use a 302 redirect (302 <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span>) to use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advantages<\/h2>\n\n\n\n<p>The biggest advantage of a 301 redirect is that it informs search engines that a page has been moved. This ensures that linkjuice, the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span>-factor generated by inbound links is not lost. It also helps improve the user experience, as users are redirected to the new page after the redirect instead of being shown an error page.<\/p>\n\n\n\n<p><strong>Other benefits of 301 redirects:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Improve user experience by ensuring that visitors always see the right page.<\/li>\n\n\n\n<li>Protection against loss of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span>, as visitors are automatically redirected to the correct page when the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> ge&#xE4;ndert wurde.<\/li>\n\n\n\n<li>Protect against duplicate content by linking multiple URLs to a single target URL.<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> be redirected.<\/li>\n\n\n\n<li>Verbesserung der SEO, da Suchmaschinen erkennen k&#xF6;nnen, dass eine Seite verschoben wurde und die neue <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> in den Suchergebnissen anzeigen k&#xF6;nnen.<\/li>\n\n\n\n<li>Support mobile devices and geographic locations by allowing specific pages to be redirected for specific devices or locations.<\/li>\n\n\n\n<li>Receipt of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>, by referring to the new <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> instead of being redirected to a 404 error page.<\/li>\n\n\n\n<li>Protect against security risks by redirecting from HTTP to HTTPS to secure data transfers.<\/li>\n\n\n\n<li>Ability to redirect multiple domains or subdomains to a single website.<\/li>\n\n\n\n<li>Customize marketing campaigns by allowing old campaign URLs to be redirected to the current landing page.<\/li>\n\n\n\n<li>Ease of implementation and maintenance, as 301 redirects can be set up server-side and in most cases do not require code changes.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Set up 301 redirects<\/strong><\/h2>\n\n\n\n<p>Das Einrichten einer 301-Weiterleitung ist unerl&#xE4;sslich, wenn Sie eine <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> dauerhaft auf eine andere umleiten m&#xF6;chten. Dies stellt sicher, dass Benutzer und Suchmaschinen auf den aktualisierten Inhalt weitergeleitet werden und gleichzeitig die SEO-Werte der urspr&#xFC;nglichen Seite beibehalten werden. Hier sind einige Beispiele, wie Sie eine 301-Weiterleitung f&#xFC;r verschiedene Plattformen einrichten k&#xF6;nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>WordPress<\/strong>: There are several plugins for WordPress that can help you set up 301 redirects. A popular <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Plugin<\/span> ist &#x201E;Redirection&#x201C;. Nach der Installation k&#xF6;nnen Sie im <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Dashboard<\/span> of the plugin the old <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> and the new target<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> to set up the forwarding.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Shopify<\/strong>With Shopify, you can set up 301 redirects directly in the admin area. To do this, go to \"Online store\" &gt; \"Navigation\" &gt; \"<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span>-Weiterleitungen&#x201C;. Klicken Sie auf &#x201E;<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span>-Weiterleitung hinzuf&#xFC;gen&#x201C; und geben Sie die alte <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> and the new target<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> one.<\/li>\n\n\n\n<li><strong>Shopware<\/strong>: In Shopware you can create 301 redirects via the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backend<\/span> set up. To do this, go to \"Content\" &gt; \"Shop pages\" and select the page for which you would like to set up the redirect. In the \"SEO\" tab, you will find the \"SEO redirects\" section. Here you can enter the new target<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> eingeben und als Weiterleitungstyp &#x201E;301&#x201C; ausw&#xE4;hlen.<\/li>\n<\/ol>\n\n\n\n<p>Remember that it's important to set up 301 redirects correctly to avoid potential issues with user experience and SEO rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Disadvantages<\/h2>\n\n\n\n<p>However, there is also a risk that 301 redirects are slow because the server must execute the code before it calls the new page. This can lead to a poor user experience, especially for users with slow connections. Another disadvantage is that using 301 redirects can put a load on the server, especially if they are used frequently.<\/p>\n\n\n\n<p><strong>Other disadvantages of 301 redirects:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Slowing down the loading time, because the server needs time to perform the redirection.<\/li>\n\n\n\n<li>Possible loss of linkjuice, since <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> on the old <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> no longer work and therefore have to be adapted to the new <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> not be passed on.<\/li>\n\n\n\n<li>Possible loss of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span>, if visitors cannot successfully follow the redirection.<\/li>\n\n\n\n<li>Troubleshooting difficulties, as problems with detour are not always easy to identify.<\/li>\n\n\n\n<li>Confusion for search engines if there are too many redirects or they are designed in an unclear way.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Typical use cases<\/h2>\n\n\n\n<p>Here are some use cases where 301 redirects can be beneficial:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Move to a new domain: <\/strong>When you move your website to a new domain, you need to redirect all URLs from the old domain to the new one to get traffic, <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> and the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> in search engines. A 301 redirect signals the search engines that the move is permanent and causes them to index the new domain and transfer the SEO values.<\/li>\n\n\n\n<li><strong>&#xC4;nderung von <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span>-Structures: <\/strong>If you change the structure of your URLs, for example from \"<a href=\"http:\/\/www.beispiel.de\/produkte\/12345\">www.beispiel.de\/produkte\/12345<\/a>\" to \"<a href=\"http:\/\/www.beispiel.de\/produkte\/sch%C3%B6nes-produkt\">www.beispiel.de\/produkte\/sch\u00f6nes-produkt<\/a>&#x201E;, sollten Sie eine 301-Weiterleitung einrichten, damit Benutzer und Suchmaschinen die neue <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> find and the SEO values are preserved.<\/li>\n\n\n\n<li><strong>Merging content<\/strong>: If you want to merge several similar pages into a single, more comprehensive page, you should set up 301 redirects from the old pages to the new page. This ensures that users and search engines are redirected to the updated content and the SEO values of the original pages are maintained.<\/li>\n\n\n\n<li><strong>Removal of outdated or no longer relevant pages:<\/strong> If you want to delete or replace a page that is outdated or no longer relevant, you should set up a 301 redirect to a similar or thematically appropriate page. This ensures that users don't encounter an error page (404) and that the SEO values of the old page are preserved.<\/li>\n<\/ol>\n\n\n\n<p>In all these cases, 301 redirects help improve user experience and maintain your website's SEO values. Be sure to set them up correctly and check them regularly to avoid potential problems.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-typische-fehler-bei-der-nutzung-von-301-redirects\">Typical errors when using 301 redirects:<\/h2>\n\n\n\n<p>301 redirects are an excellent tool, for example, to redirect old URLs to new ones or to avoid duplicate content. However, some mistakes can be made here as well. Here are the most common ones:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span>-loops:<\/strong> This occurs when you <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> A auf B, dann B auf C und letztlich C wieder auf A umleiten. Dies f&#xFC;hrt nicht nur zu einer schlechten Benutzererfahrung, sondern kann auch Suchmaschinencrawler verwirren.<\/li>\n\n\n\n<li><strong>Too many consecutive redirects:<\/strong> When a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> auf eine weitere und dann auf eine weitere und so weiter umgeleitet wird, kann das sowohl die Ladezeit beeintr&#xE4;chtigen als auch dazu f&#xFC;hren, dass Crawler den Prozess vorzeitig beenden.<\/li>\n\n\n\n<li><strong>Using temporary forwarding instead of permanent forwarding:<\/strong> A 301 status code stands for a permanent redirect and tells search engines that the new page permanently replaces the old one. A 302, on the other hand, is only temporary and should not be used if you want to maintain the SEO values of the old page.<\/li>\n\n\n\n<li><strong>Incorrect target<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span>:<\/strong> Es kommt &#xFC;berraschend oft vor, dass der Ziel-<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> is entered incorrectly. This negatively impacts the user experience and represents a missed opportunity to improve the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> of the target page.<\/li>\n\n\n\n<li><strong>Excessive use of redirects:<\/strong> Less is often more. It is not advisable to forward every single page that has ever been created, especially if these pages have hardly any <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> or <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> generieren. Dies kann Ihr Crawlbudget unn&#xF6;tig belasten und den Server &#xFC;berm&#xE4;&#xDF;ig in Anspruch nehmen.<\/li>\n\n\n\n<li><strong>Lack of monitoring:<\/strong> After setting up the 301 redirects, it is important to monitor them continuously. You should check if they are working correctly, if the new page is successfully <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">indexed<\/span> has been and whether the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Link Juice<\/span> was transferred accordingly.<\/li>\n\n\n\n<li><strong>Unnecessary parameters and fragments:<\/strong> Make sure that the redirection does not include irrelevant <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span>-Parameter oder Fragment-IDs mit &#xFC;bertragen werden.<\/li>\n\n\n\n<li><strong>Ignore canonical tags:<\/strong> If you use 301 redirects, you should also adjust the canonical tag on the landing page accordingly to show search engines the correct version of the page.<\/li>\n<\/ol>\n\n\n\n<p>Considering these points can significantly contribute to the successful implementation of 301 redirects and thus avoid potential SEO problems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Selbstverst&#xE4;ndlich. 301-Weiterleitungen sind ein unverzichtbares Instrument in der SEO-Werkzeugkiste und dienen vor allem dazu, die SEO-Kraft einer alten <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> on a new <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> zu &#xFC;bertragen. Wenn richtig implementiert, sind sie eine effiziente Methode, um SEO-Wert, <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> and user-friendliness to be maintained or increased.<\/p>\n\n\n\n<p>Nehmen wir ein konkretes Beispiel: Angenommen, Sie betreiben einen Online-Shop f&#xFC;r Schuhe und haben bisher Ihre Sportschuhe unter der <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> \"<a href=\"http:\/\/www.meinshop.de\/sportschuhe\">www.meinshop.de\/sportschuhe<\/a>\" are sold. You decide to restructure the website and would now like to sell these products under \"<a href=\"http:\/\/www.meinshop.de\/laufschuhe\">www.meinshop.de\/laufschuhe<\/a>\" lead. Without a 301 redirect, all <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>, which refers to the old <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> verweisen, ihre SEO-Kraft verlieren. Das w&#xE4;re ein gro&#xDF;er Verlust an SEO-Potenzial. Durch die Einrichtung einer 301-Weiterleitung von der alten auf die neue <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> stellen Sie sicher, dass die bereits erarbeitete SEO-St&#xE4;rke nicht verloren geht.<\/p>\n\n\n\n<p>Es gibt allerdings auch Fallstricke und typische <a href=\"https:\/\/wolf-of-seo.de\/was-ist\/http-415\/\">Error<\/a>, die es zu vermeiden gilt, wie zum Beispiel <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span>-Schleifen, zu viele aufeinanderfolgende Weiterleitungen oder die falsche Verwendung von tempor&#xE4;ren 302-Weiterleitungen. Einer der gravierendsten Fehler w&#xE4;re etwa, die alte <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">URL<\/span> zu l&#xF6;schen, ohne eine Weiterleitung einzurichten. In einem solchen Fall w&#xFC;rden nicht nur die <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> lose their effect, but users would be redirected to a 404 error page, which significantly affects the user experience.<\/p>\n\n\n\n<p>Proper use of 301 redirects therefore requires careful planning and implementation. It is critical to develop a clear URL redirection strategy and monitor performance regularly to ensure SEO goals are met and the user experience remains optimal. Ideally, 301 redirects should be part of a broader SEO strategy and not considered as an isolated tactic.<\/p>\n\n\n\n<p>In summary, 301 redirects are a very effective SEO tool when used wisely and carefully. They are essential for any kind of website migration, rebranding or restructuring and should not be missing in the SEO repertoire.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">301 <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span><\/span><\/span>? A <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">301 <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span><\/span><\/span> is a status code that tells search engines and users that the page has been moved permanently, and ensures that it is sent to the correct page. Since this is permanent, when you use a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">301 <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Redirect<\/span><\/span><\/span>that the content of the page has been moved forever. The users will [...]<\/p>","protected":false},"author":3,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4025","glossary","type-glossary","status-publish","hentry"],"acf":{"show_faq":true,"faq_q_1":"Was ist ein 301-Weiterleitung?","faq_antwort_1":"Eine 301-Weiterleitung ist eine permanente Weiterleitung, bei der die Adresse einer Seite f\u00fcr Besucher und Suchmaschinen \u00e4ndert. Durch die Verwendung dieses Types wird festgelegt, dass der Inhalt der alten Seite dauerhaft an die neue Adresse weitergeleitet wird.","faq_q_2":"Warum sollte man 301-Weiterleitungen verwenden?","faq_antwort_2":"Weiterleitungen sind ein bew\u00e4hrtes und zuverl\u00e4ssiges Mittel, um Besucher und Suchmaschinen auf die richtige Seite zu leiten. Sie helfen, Suchmaschinen bei der indizierung Ihrer Website zu unterst\u00fctzen und sicherzustellen, dass Besucher immer auf die richtige Seite gelangen.","faq_q_3":"Wie lege ich eine 301-Weiterleitung fest?","faq_antwort_3":"Um eine 301-Weiterleitung zu erstellen, muss man zuerst den URL-Pfad der alten Seite und den URL-Pfad der neuen Seite identifizieren. Danach muss man eine Weiterleitung in der .htaccess-Datei einrichten, die den alten Pfad auf den neuen Pfad weiterleitet.","faq_q_4":"Wann sollte man eine 301-Weiterleitung verwenden?","faq_antwort_4":"Eine 301-Weiterleitung sollte verwendet werden, wenn sich der URL einer Seite aufgrund einer \u00c4nderung der Domain oder der Struktur der Website \u00e4ndert. Diese Weiterleitung wird auch verwendet, um Duplicate Content zu vermeiden, indem mehrere URLs auf die gleiche Seite weitergeleitet werden.","faq_q_5":"Wie lange dauert es, bis eine 301-Weiterleitung wirkt?","faq_antwort_5":"Die meisten Browser werden eine 301-Weiterleitung sofort erkennen und die Seite an die neue Adresse weiterleiten. Suchmaschinen brauchen etwas l\u00e4nger, normalerweise ein paar Tage, bis sie die Weiterleitung erkennen und die neue Seite in den Ergebnissen anzeigen.","faq_q_6":"Welche Auswirkungen hat eine 301-Weiterleitung auf SEO?","faq_antwort_6":"Da eine 301-Weiterleitung die Suchmaschinen dazu veranlasst, den Inhalt von einer Seite an eine andere URL weiterzuleiten, hat sie einen positiven Einfluss auf das SEO einer Website. Dadurch wird sichergestellt, dass die Suchmaschinen den Inhalt der alten Seite bei der Suchmaschinenindizierung nicht \u00fcbersehen.","faq_q_7":"Kann man auch mehrere 301-Weiterleitungen auf einmal festlegen?","faq_antwort_7":"Ja, man kann mehrere 301-Weiterleitungen auf einmal festlegen. Daf\u00fcr muss man jede Weiterleitung einzeln in der .htaccess-Datei einrichten.","faq_q_8":"Kann man eine 301-Weiterleitung auch wieder r\u00fcckg\u00e4ngig machen?","faq_antwort_8":"Ja, man kann eine 301-Weiterleitung jederzeit wieder r\u00fcckg\u00e4ngig machen. Daf\u00fcr muss man einfach die Weiterleitung in der .htaccess-Datei l\u00f6schen.","faq_q_9":"K\u00f6nnen 301-Weiterleitungen die Ladezeiten einer Seite beeinflussen?","faq_antwort_9":"Da die Weiterleitung die Besucher von einer Seite zur anderen weiterleitet, kann diese manchmal die Ladezeiten beeinflussen. Allerdings kann dies auch zu einer schnelleren Ladezeit f\u00fchren, wenn die Weiterleitung einen Besucher dazu veranlasst, die richtige Seite direkt aufzurufen, anstatt auf einer Seite zu landen, die nicht auf seine Suchanfrage zutrifft.","faq_q_10":"K\u00f6nnen 301-Weiterleitungen auch zur Weiterleitung an externe Seiten verwendet werden?","faq_antwort_10":"Ja, man kann 301-Weiterleitungen auch zur Weiterleitung an externe Seiten verwenden. Dazu muss man einfach die URL der externen Seite in der .htaccess-Datei eintragen, wenn man die Weiterleitung einrichtet.","meta_title":"","meta_description":"","focus_kw":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Was ist ein 301 Redirect (Permanente Umleitung) ? - SEO Glossar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wolf-of-seo.de\/en\/what-is\/301-redirect-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"301 Redirect\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wolf-of-seo.de\/en\/what-is\/301-redirect-2\/\" \/>\n<meta property=\"og:site_name\" content=\"WOLF OF SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wolf.of.seo.ns\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-22T13:05:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-35.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wolf_of_seo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/301-redirect\/\",\"url\":\"https:\/\/wolf-of-seo.de\/was-ist\/301-redirect\/\",\"name\":\"Was ist ein 301 Redirect (Permanente Umleitung) ? 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