{"id":4011,"date":"2019-04-30T11:21:03","date_gmt":"2019-04-30T09:21:03","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?post_type=glossary&#038;p=4011"},"modified":"2021-12-19T14:34:14","modified_gmt":"2021-12-19T13:34:14","slug":"conversion-rate","status":"publish","type":"glossary","link":"https:\/\/wolf-of-seo.de\/en\/what-is\/conversion-rate","title":{"rendered":"Conversion Rate"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5216\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-29.png\" alt=\"What is a conversion rate\" width=\"750\" height=\"400\"\/><\/p>\n<h2><strong>What is a conversion rate?<\/strong><\/h2>\n<p>The conversion rate describes the number of conversions divided by the total number of visitors. For example, if a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">E-commerce<\/span>-Page <strong>1000 visitors in one month<\/strong> gets and <strong>100 sales achieved<\/strong>, the <strong><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/strong> 100 divided by 1000 or <strong>10%<\/strong>.<\/p>\n<p>A conversion can refer to any desired action you want the user to perform. This can include anything from clicking a specific button to making a purchase and retaining a customer. Websites and apps in particular often have multiple conversion goals, and each has its own conversion rate.<\/p>\n<h3><strong>Why your conversion rate is important<\/strong><\/h3>\n<p>Tracking conversion rates allows you to measure the performance of your websites and apps. By understanding what percentage of your users are meeting the goals that drive your business, you can measure the success of your website or app and identify areas for improvement.<\/p>\n<p style=\"text-align: left;\"><strong>Improving your conversion rate will also allow you to achieve the same <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> to generate more sales. <\/strong><\/p>\n<p>Let's say you spend \u20ac2,000 per month on advertising to bring 1000 visitors to your website. Now, if you double your conversion rate, you essentially double the value of your ad spend. You can then reduce your ad spend and get the same value as before, or invest the extra revenue in new promotions.<\/p>\n<h3><strong>How to optimize your conversion rate (CRO)<\/strong><\/h3>\n<p>The process of identifying conversion goals, calculating their conversion rates, and optimizing your website or application to improve click-through rates is called conversion rate optimization, or CRO. The so-called CRO is performed by identifying problems why visitors are not converting and developing ideas to improve conversions. Then, these ideas are tested through a process called A\/B testing, where two versions of a page are tested against each other to see which performs better.<\/p>\n<p>By continuously identifying new conversion goals, identifying areas where your conversion rate can be improved, and implementing tests of new features, you can continually improve the performance of your website or app.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span>? The conversion rate describes the number of conversions divided by the total number of visitors. For example, if a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">E-commerce<\/span><\/span>-site gets 1000 visitors in a month and makes 100 sales, the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span> 100 divided by 1000 or 10%. A conversion can refer to any desired action that the user [...].<\/p>","protected":false},"author":3,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4011","glossary","type-glossary","status-publish","hentry"],"acf":{"show_faq":true,"faq_q_1":"Was ist die Conversion Rate?","faq_antwort_1":"Die Conversion Rate ist ein wichtiges Tool, mit dem man die Effizienz der eigenen Anzeige-Kampagnen, Landingpages und anderer Online-Marketing-Aktivit\u00e4ten messen kann. Es ist die Prozentzahl aller Besucher, die eine beabsichtigte Aktion ausgef\u00fchrt haben, geteilt durch die Anzahl aller Besucher. Zum Beispiel kann es die Anzahl der Verk\u00e4ufe sein, die auf eine Spendenkampagne zur\u00fcckzuf\u00fchren sind.","faq_q_2":"Warum ist die Conversion Rate wichtig?","faq_antwort_2":"Die Conversion Rate ist wichtig, da sie ein einfaches Ma\u00df f\u00fcr die Effektivit\u00e4t Ihrer Online-Marketing-Kampagnen liefert. Es ist ein unmittelbarer Indikator, der Ihnen sagt, wie gut Ihre Anzeigen, Landingpages und andere Aktionen aufgenommen werden. Es gibt Ihnen die M\u00f6glichkeit, die Leistung Ihrer Kampagnen zu sehen und darauf zu reagieren, um die Leistung zu verbessern.","faq_q_3":"Wie wird die Conversion Rate gemessen?","faq_antwort_3":"Die Conversion Rate wird meistens durch ein einfaches Verh\u00e4ltnis zwischen der Anzahl der Besucher und der Anzahl der beabsichtigten Aktionen gemessen. Diese Messungen k\u00f6nnen \u00fcber verschiedene Kan\u00e4le erfolgen, wie z.B. Anzeigen, E-Mails, Landingpages oder Websites.","faq_q_4":"Kann ich meine Conversion Rate verbessern?","faq_antwort_4":"Ja, Sie k\u00f6nnen versuchen, Ihre Conversion Rate zu verbessern, indem Sie Ihre Website optimieren, um mehr Besucher zu erhalten und mehr Kunden zum Abschlie\u00dfen der beabsichtigten Aktionen zu motivieren. Sie k\u00f6nnen auch Ihre Landingpages anpassen, um mehr Besucher zu konvertieren, wie z.B. Anzeigen schalten, E-Mail-Marketing betreiben und Testen von verschiedenen Seitenlayouts.","faq_q_5":"Wie lautet die Conversion Rate-Formel?","faq_antwort_5":"Die Conversion Rate-Formel lautet: Konversionen \/ Besucher x 100. Dabei bedeutet Konversionen die Anzahl der erfolgreichen Aktionen, und Besucher sind die Anzahl der Besucher, die die Website oder die Seite besucht haben.","faq_q_6":"Welche Faktoren beeinflussen die Conversion Rate?","faq_antwort_6":"Es gibt viele Faktoren, die die Conversion Rate beeinflussen k\u00f6nnen, wie z.B. die Qualit\u00e4t der Landingpage, die Qualit\u00e4t der Anzeige, die Anzahl der Angebote, die Kosten pro Klick, die Nutzerfreundlichkeit der Seite und mehr.","faq_q_7":"Welche Tools gibt es, um die Conversion Rate zu analysieren?","faq_antwort_7":"Es gibt viele Tools f\u00fcr die Conversion Rate-Analyse, wie z.B. Conversion-Tracking-Tools, A\/B-Testing-Tools, Heatmaps,Click-through-Rate-Tools und mehr. Diese Tools bieten verschiedene Funktionen, mit denen Sie Ihre Conversion Rate beobachten und analysieren k\u00f6nnen.","faq_q_8":"Wie interpretiere ich die Conversion Rate?","faq_antwort_8":"Die Interpretation der Conversion Rate h\u00e4ngt von Ihren Zielen und Kampagnen ab. Wenn Sie beispielsweise ein hohes Konversionsverh\u00e4ltnis haben, bedeutet dies, dass Ihre Kampagnen effektiv sind und Sie die richtigen Kunden erreichen. Wenn Sie ein niedriges Konversionsverh\u00e4ltnis haben, sollten Sie Ihre Kampagnen \u00fcberpr\u00fcfen und \u00e4ndern, um mehr Verk\u00e4ufe zu erzielen.","faq_q_9":"Welche Conversion Rate ist gut?","faq_antwort_9":"Die Antwort auf diese Frage h\u00e4ngt von Ihren Zielen ab. Einige Unternehmen versuchen, eine Konversionsrate von 2% oder mehr zu erreichen, w\u00e4hrend andere Unternehmen eine Conversion Rate von 5% oder mehr anstreben. Alle Unternehmen sollten ein realistisches Ziel haben, das auf Grundlage Ihrer aktuellen Conversion Rate und Ihrer Ziele festgelegt wird.","faq_q_10":"Welche KPIs sind neben der Conversion Rate wichtig?","faq_antwort_10":"Neben der Conversion Rate gibt es noch andere wichtige KPIs, die Sie beobachten sollten, wie Click-Through-Rate, Bounce Rate, Cost per Acquisition, Return on Investment und viele mehr. Diese KPIs helfen Ihnen dabei, ein umfassendes Bild der Kampagnenleistung zu erhalten."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Was bedeutet Conversion Rate | Glossar | WOLF OF SEO<\/title>\n<meta name=\"description\" content=\"Was ist die Konversion Rate? Warum ist die Konversion Rate so wichtig? wir erkl\u00e4ren es. Klicke hier, um mehr zu erfahren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wolf-of-seo.de\/en\/what-is\/conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Rate\" \/>\n<meta property=\"og:description\" content=\"Was ist die Konversion Rate? Warum ist die Konversion Rate so wichtig? wir erkl\u00e4ren es. Klicke hier, um mehr zu erfahren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wolf-of-seo.de\/en\/what-is\/conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"WOLF OF SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wolf.of.seo.ns\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-19T13:34:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-29.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wolf_of_seo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/\",\"url\":\"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/\",\"name\":\"Was bedeutet Conversion Rate | Glossar | WOLF OF SEO\",\"isPartOf\":{\"@id\":\"https:\/\/wolf-of-seo.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-29.png\",\"datePublished\":\"2019-04-30T09:21:03+00:00\",\"dateModified\":\"2021-12-19T13:34:14+00:00\",\"description\":\"Was ist die Konversion Rate? Warum ist die Konversion Rate so wichtig? wir erkl\u00e4ren es. Klicke hier, um mehr zu erfahren!\",\"breadcrumb\":{\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/#primaryimage\",\"url\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-29.png\",\"contentUrl\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-29.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wolf-of-seo.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion Rate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wolf-of-seo.de\/#website\",\"url\":\"https:\/\/wolf-of-seo.de\/\",\"name\":\"WOLF OF SEO\",\"description\":\"Die E-Commerce SEO-Agentur\",\"publisher\":{\"@id\":\"https:\/\/wolf-of-seo.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wolf-of-seo.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wolf-of-seo.de\/#organization\",\"name\":\"WOLF OF SEO\",\"url\":\"https:\/\/wolf-of-seo.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg\",\"contentUrl\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg\",\"width\":1,\"height\":1,\"caption\":\"WOLF OF SEO\"},\"image\":{\"@id\":\"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wolf.of.seo.ns\",\"https:\/\/x.com\/wolf_of_seo\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What does Conversion Rate mean | Glossary | WOLF OF SEO","description":"What is the conversion rate? Why is the conversion rate so important? we explain. Click here to learn more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wolf-of-seo.de\/en\/what-is\/conversion-rate\/","og_locale":"en_US","og_type":"article","og_title":"Conversion Rate","og_description":"Was ist die Konversion Rate? Warum ist die Konversion Rate so wichtig? wir erkl\u00e4ren es. Klicke hier, um mehr zu erfahren!","og_url":"https:\/\/wolf-of-seo.de\/en\/what-is\/conversion-rate\/","og_site_name":"WOLF OF SEO","article_publisher":"https:\/\/www.facebook.com\/wolf.of.seo.ns","article_modified_time":"2021-12-19T13:34:14+00:00","og_image":[{"url":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-29.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@wolf_of_seo","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/","url":"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/","name":"What does Conversion Rate mean | Glossary | WOLF OF SEO","isPartOf":{"@id":"https:\/\/wolf-of-seo.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/#primaryimage"},"image":{"@id":"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-29.png","datePublished":"2019-04-30T09:21:03+00:00","dateModified":"2021-12-19T13:34:14+00:00","description":"What is the conversion rate? Why is the conversion rate so important? we explain. Click here to learn more!","breadcrumb":{"@id":"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/#primaryimage","url":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-29.png","contentUrl":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-29.png"},{"@type":"BreadcrumbList","@id":"https:\/\/wolf-of-seo.de\/was-ist\/conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wolf-of-seo.de\/"},{"@type":"ListItem","position":2,"name":"Conversion Rate"}]},{"@type":"WebSite","@id":"https:\/\/wolf-of-seo.de\/#website","url":"https:\/\/wolf-of-seo.de\/","name":"WOLF OF SEO","description":"The e-commerce SEO agency","publisher":{"@id":"https:\/\/wolf-of-seo.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wolf-of-seo.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wolf-of-seo.de\/#organization","name":"WOLF OF SEO","url":"https:\/\/wolf-of-seo.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/","url":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg","contentUrl":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg","width":1,"height":1,"caption":"WOLF OF SEO"},"image":{"@id":"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wolf.of.seo.ns","https:\/\/x.com\/wolf_of_seo"]}]}},"_links":{"self":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/glossary\/4011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":0,"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/glossary\/4011\/revisions"}],"wp:attachment":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/media?parent=4011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}