{"id":3887,"date":"2019-04-28T22:18:55","date_gmt":"2019-04-28T20:18:55","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?post_type=glossary&p=3887"},"modified":"2023-04-18T10:33:26","modified_gmt":"2023-04-18T08:33:26","slug":"keyword-difficulty","status":"publish","type":"glossary","link":"https:\/\/wolf-of-seo.de\/en\/what-is\/keyword-difficulty","title":{"rendered":"Keyword Difficulty"},"content":{"rendered":"
\n
\"What<\/figure>\n<\/div>\n\n\n

What is Keyword Difficulty?<\/strong><\/h2>\n\n\n\n

The so-called Keyword<\/span> Difficulty<\/span> is the term we use to describe the amount of effort required to make your website organically relevant to its targetKeyword<\/span> in the top rankings. Here we want to illustrate how the \"Keyword<\/span>-difficulty\" affects the SEO effort for your site and how to find keywords that have a much lower Keyword<\/span> Difficulty<\/span> have and are therefore also easier to get hold of.<\/p>\n\n\n\n

Es ist eine gute Idee, Ihre Content Strategie zu starten, indem Sie eine Keyword<\/span> Create strategy and analyze different keywords. The goal is not to waste your time and money on keywords for which it is too difficult to achieve a top ranking. Many of the top 100 keywords in a particular industry already have high search demand and have become very competitive. The websites that effectively optimize for the top 100 keywords in their industry have a good chance of increasing their presence on the Search Engine Results Page (SERP<\/span>) for these top keywords.<\/p>\n\n\n\n

The chance to break through the top 10 lists on the SERPs for the obvious base keywords your industry has become an uphill battle. As a result, these competitive keywords often have a very high Keyword<\/span> Difficulty<\/span>. These developments require a new approach to selecting a keyword for which you want to perform well organically.<\/p>\n\n\n\n

Keyword difficulty analysis tools<\/strong><\/h3>\n\n\n\n

There are several good tools that provide insights into the difficulty of the keyword. They analyze Search volume<\/span>, competition and ranking opportunities for a particular Keyword<\/span>. However, these metrics are relative, as they are not able to measure the holistically owned domain authority of competitors on a given topic.<\/p>\n\n\n\n

Possible tools:<\/p>\n\n\n\n

    \n
  • Ahrefs<\/em><\/li>\n\n\n\n
  • KWFinder<\/em><\/li>\n\n\n\n
  • MOZ<\/em><\/li>\n<\/ul>\n\n\n\n

    How SEO Tools Calculate Keyword Difficulty<\/strong><\/h2>\n\n\n\n

    The Keyword<\/span> Difficulty<\/span> (KD) is a metric used by various SEO tools to estimate the difficulty with which a given Keyword<\/span> ranks in the search results on Google. Different SEO tools use different methods for calculating the Keyword<\/span> Difficulty<\/span>. Here are the methods used by some of the most popular SEO tools:<\/p>\n\n\n\n

      \n
    1. Ahrefs:<\/strong><\/li>\n<\/ol>\n\n\n\n

      Ahrefs calculates the Keyword<\/span> Difficulty<\/span> based on the number and quality of the Backlinks<\/span>the top 10 of the Search results<\/span> for the respective Keyword<\/span> verweisen. Die Metrik wird auf einer Skala von 0 bis 100 angezeigt, wobei 0 am einfachsten und 100 am schwierigsten ist. Ahrefs verwendet den eigenen „URL<\/span>-Rating“ (UR) und den „Domain-Rating“ (DR), um die Qualität der Backlinks<\/span> to estimate.<\/p>\n\n\n\n

        \n
      1. SEMrush:<\/strong><\/li>\n<\/ol>\n\n\n\n

        SEMrush calculates the Keyword<\/span> Difficulty<\/span> also on a scale from 0 to 100. The calculation is based on an analysis of the top 10 of the Search results<\/span> for the respective Keyword<\/span>. SEMrush takes into account various factors such as domain authority, page authority and the number of Backlinks<\/span>. In addition, on-page factors such as the length and quality of the content as well as the Keyword<\/span>-optimization on the respective pages into the calculation.<\/p>\n\n\n\n

          \n
        1. Moz:<\/strong><\/li>\n<\/ol>\n\n\n\n

          Moz calculates the Keyword<\/span> Difficulty<\/span> with the help of its own metrics \"Page Authority\" (PA) and \"Domain Authority<\/span>\" (DA). The calculation is based on an analysis of the top 10 Search results<\/span> for the respective Keyword<\/span>. The metric is displayed on a scale from 0 to 100, with higher values indicating higher difficulty. Moz takes into account the number and quality of the Backlinks<\/span> as well as the on-page optimization of the respective pages.<\/p>\n\n\n\n

            \n
          1. KWFinder (Mangools):<\/strong><\/li>\n<\/ol>\n\n\n\n

            KWFinder calculates the Keyword<\/span> Difficulty<\/span> based on a combination of various factors such as the Search volume<\/span>, the number of Backlinks<\/span> and the SEO metrics of the top 10 of the Search results<\/span> for the respective Keyword<\/span>. Die Metrik wird auf einer Skala von 0 bis 100 angezeigt, wobei 0 am einfachsten und 100 am schwierigsten ist. KWFinder verwendet den eigenen „Link Profile Strength“ (LPS), um die Qualität der Backlinks<\/span> to estimate.<\/p>\n\n\n\n

            <\/p>\n\n\n\n

            Each of these SEO tools uses different methods and algorithms to determine the Keyword<\/span> Difficulty<\/span> to calculate. Therefore, there may be differences in the results if you use the Keyword<\/span> Difficulty<\/span> for the same Keyword<\/span> in different tools. It is advisable to use multiple tools to get a more comprehensive understanding of the difficulty of a keyword and adjust your SEO strategy accordingly.<\/p>\n\n\n\n

            <\/p>\n\n\n\n

            What kind of keywords should you search for?<\/strong><\/h3>\n\n\n\n

            The goal of your Keyword<\/span>-Research is to find high traffic keywords with high conversion potential that have a chance to rank in the top 10 SERPs. The best scenario would be to use keywords with high Search volume<\/span> and low competition. The idea is to provide qualified Traffic<\/span> with a high probability of attracting conversions.<\/p>\n\n\n\n

            Advantages<\/h2>\n\n\n\n

            The most important advantage of usingKeyword<\/span>Difficulty<\/span> is that it helps companies to plan their SEO strategy. With this tool, companies can make a quick decision on the best keywords for their SEO strategy. It also helps to evaluate the efforts required to rank for specific keywords. SERP<\/span>-positions.<\/p>\n\n\n\n

            Here are a few benefits of knowing the Keyword<\/span>-difficulty offers:<\/strong><\/p>\n\n\n\n

              \n
            1. \n

              Helps in the selection of keywords:<\/strong> By using the Keyword<\/span>-When you consider the difficulty of your keywords, you can make sure that you choose keywords that are realistic for your website. If you try to rank for very difficult keywords, you will probably be disappointed as this is very difficult.<\/p>\n<\/li>\n\n\n\n

            2. \n

              Enables the prioritization of keywords:<\/strong> The Keyword<\/span>-This can also help you prioritize your keywords and focus on the ones that are easiest to rank for. This way you can achieve success faster and then slowly work your way up.<\/p>\n<\/li>\n\n\n\n

            3. \n

              Assists with content creation:<\/strong> If you know which keywords are difficult to rank for, you can adjust your content accordingly and go the extra mile for more difficult keywords - while easier keywords require less work from you.<\/p>\n<\/li>\n\n\n\n

            4. Assists in the assessment of competitors:<\/strong> By using the Keyword<\/span>-If you know the difficulty of your competitors, you can better assess how well they are performing compared to you. You can also see if it's easy or difficult to rank for certain keywords and take that into account when deciding whether or not to compete for those keywords.<\/p> <\/li>\n<\/ol>\n\n\n\n

              The problem with Keyword Difficulty values<\/strong><\/h2>\n\n\n\n

              These values are estimates that indicate how difficult it is to achieve a particular position in the search engine results pages (SERPs) for a given Keyword<\/span> to achieve. These values are usually calculated by SEO tools and are based on various factors such as the number of competitors, quality and Relevance<\/span> of competitors, the number of Backlinks<\/span> and the quality of the Backlinks<\/span>. However, there are some problems with using KD values as the basis for an SEO strategy:<\/p>\n\n\n\n

                \n
              1. KD values are estimates and may therefore be inaccurate.<\/li>\n\n\n\n
              2. They do not always take into account all the important factors that influence search engine rankings.<\/li>\n\n\n\n
              3. They do not take into account the specific goals and resources of a site.<\/li>\n\n\n\n
              4. They do not take into account changes in Google's search algorithms. Therefore, KD values should not be used as the sole basis for an SEO strategy, but should be used as one part of a broader analysis that also takes into account other factors such as the website's goals, resources, and industry.<\/li>\n<\/ol>\n\n\n\n

                Disadvantages<\/h2>\n\n\n\n

                <\/p>\n\n\n\n

                Here are a few possible disadvantages of Keyword<\/span>-Difficulty:<\/strong><\/p>\n\n\n\n

                  \n
                1. \n

                  Can lead to focusing on the wrong keywords:<\/strong> If you focus too much on low difficulty keywords, you could potentially miss out on important keywords that are important to your target audience but are harder to rank for.<\/p>\n<\/li>\n\n\n\n

                2. \n

                  Can lead to spending too much time researching keywords:<\/strong> If you spend too much time researching the difficulty of keywords, you could potentially neglect important aspects of your SEO strategy.<\/p>\n<\/li>\n\n\n\n

                3. May be inaccurate:<\/strong> There is no absolute Keyword<\/span>-difficulty, as it depends on various factors, such as your domain authority, your content quality, and your linking. This means that the Keyword<\/span>-difficulty may not always be accurate, and you may be able to make progress if you are working for a specific Keyword<\/span> even despite high \"Keyword<\/span> Difficulty<\/span>\" edit.<\/p> <\/li>\n<\/ol>\n\n\n\n

                  Use cases<\/h2>\n\n\n\n

                  Keyword<\/span>Difficulty<\/span>is a useful tool for companies that need to choose the best keywords for their SEO program. It can also help in evaluating the effectiveness of a company's SEO efforts by assessing the effort required to achieve a certain position in the SERPs.<\/p>\n\n\n\n

                  Examples<\/h2>\n\n\n\n

                  For example, let's say that a company starts an SEO program with the goal of increasing theSERP<\/span><\/span>-Position for theKeyword<\/span><\/span>\"Flashlight\" to improve. With theKeyword<\/span>Difficulty<\/span>-Tool, they can determine that the competition for theKeyword<\/span><\/span>is very high and the effort required to improve the position is likely to be very high.<\/p>\n\n\n\n

                  Another scenario would be if the company were to launch a newKeyword<\/span><\/span>like \"LED flashlight\" would like to add. With theKeyword<\/span>Difficulty<\/span>-Tool können sie feststellen, dass der Wettbewerb niedriger ist und die erforderliche Anstrengung wahrscheinlich niedriger ist. Dies gibt ihnen die Möglichkeit, die bessere Option für ihre SEO Ziele zu wählen.<\/p>\n\n\n\n

                  In general, the more word and the less generic the term, the lower the Keyword<\/span> Difficulty<\/span>.<\/p>\n\n\n\n

                  Here is a table with examples of keywords and their possible Keyword<\/span>-Difficulty:<\/strong><\/p>\n\n\n\n

                  Keyword<\/span><\/th>Keyword<\/span>-Difficulty<\/th><\/tr><\/thead>
                  \"Cat\"<\/td>Very High<\/td><\/tr>
                  \"Cat food\"<\/td>High<\/td><\/tr>
                  \"Cat accessories\"<\/td>Medium<\/td><\/tr>
                  \"Cat equipment\"<\/td>Low<\/td><\/tr>
                  \"Luxury cat equipment\"<\/td>Very Low<\/td><\/tr>
                  \"Dog food\"<\/td>High<\/td><\/tr>
                  \"Dog bed\"<\/td>Medium<\/td><\/tr>
                  \"Dog toy\"<\/td>Medium<\/td><\/tr>
                  \"Dog clothes\"<\/td>Medium<\/td><\/tr>
                  \"Designer dog clothes\"<\/td>Very Low<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                  Conclusion<\/h2>\n\n\n\n

                  Keyword<\/span>Difficulty<\/span>is a useful tool for companies to choose the best keywords for their SEO program. It helps to evaluate the effort required to achieve certain positions in the SERPs. It can also be used to evaluate the effectiveness of a company's SEO efforts. ThereforeKeyword<\/span>Difficulty<\/span>an important part of a company's SEO strategy.<\/p>","protected":false},"excerpt":{"rendered":"

                  What is Keyword<\/span><\/span> Difficulty<\/span>? The so-called Keyword<\/span><\/span> Difficulty<\/span> is the term we use to describe the amount of effort required to make your website organically relevant to its targetKeyword<\/span><\/span> in the top rankings. Here we want to illustrate how the \"Keyword<\/span><\/span>-Schwierigkeit“ auf den SEO-Aufwand für Ihre Seite auswirkt und wie man Keywords findet, die […]<\/p>","protected":false},"author":3,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3887","glossary","type-glossary","status-publish","hentry"],"acf":{"show_faq":true,"faq_q_1":"Was ist Keyword Difficulty?\u00a0","faq_antwort_1":"Keyword Difficulty ist ein Ma\u00df f\u00fcr die Schwierigkeit eines Keywords, in den Suchmaschinenergebnissen (SERPs) weit oben zu ranken. Es gibt verschiedene Ma\u00dfst\u00e4be, nach denen Keyword Difficulty gemessen werden kann. Zum Beispiel k\u00f6nnen Tools wie Moz und Ahrefs die Anzahl der Backlinks, die eine Seite hat, untersuchen, um die Keyword Difficulty zu bestimmen.","faq_q_2":"Wie hilft die Keyword Difficulty?\u00a0","faq_antwort_2":"Die Keyword Difficulty hilft SEO-Experten, ihre SEO-Strategien zu bestimmen. Mit der Keyword Difficulty k\u00f6nnen sie beurteilen, wie schwierig es sein wird, ein bestimmtes Keyword in den SERPs zu optimieren. Sie k\u00f6nnen auch entscheiden, ob sie ihre Zeit und Energie auf ein bestimmtes Keyword verwenden sollen, basierend auf dessen Schwierigkeit.","faq_q_3":"Welche Faktoren bestimmen die Keyword Difficulty?\u00a0 \ufffc","faq_antwort_3":"Die Keyword Difficulty wird haupts\u00e4chlich durch die Anzahl der Ergebnisse in den SERPs und die Anzahl der Backlinks, die zu einer Seite verweisen, bestimmt. Je mehr Ergebnisse in den SERPs und Backlinks ein Keyword hat, desto h\u00f6her ist seine Schwierigkeit.","faq_q_4":"Wie k\u00f6nnen SEO-Experten die Keyword Difficulty messen?\u00a0","faq_antwort_4":"SEO-Experten k\u00f6nnen die Keyword Difficulty mit speziellen SEO-Tools wie Moz und Ahrefs messen. Diese Tools untersuchen die Anzahl der Ergebnisse in den SERPs und die Anzahl der Backlinks, die zu einer Seite verweisen. Auf dieser Grundlage k\u00f6nnen sie ein Ma\u00df f\u00fcr die Schwierigkeit des Keywords erhalten.","faq_q_5":"Warum ist es wichtig, die Keyword Difficulty zu kennen?\u00a0","faq_antwort_5":"Es ist wichtig, die Keyword Difficulty zu kennen, um eine bessere SEO-Strategie zu erstellen. Wenn man wei\u00df, wie schwierig ein Keyword ist, kann man entscheiden, ob man seine Energie und Zeit in die\u00a0Optimierung\u00a0dieses Keywords investieren soll oder nicht. Es kann auch helfen, die Ergebnisse des SEO-Prozesses zu verbessern, indem man diejenigen Keywords ausw\u00e4hlt, die leichter zu optimieren sind.","faq_q_6":"Kann man die Keyword Difficulty manuell bestimmen?\u00a0","faq_antwort_6":"Es ist m\u00f6glich, die Keyword Difficulty manuell zu bestimmen, indem man die Anzahl der Ergebnisse in den SERPs und die Anzahl der Backlinks, die zu einer Seite verweisen, z\u00e4hlt. Dies ist jedoch ein sehr zeitaufwendiger Prozess und wird nicht empfohlen. Es ist besser, spezialisierte SEO-Tools zu verwenden, um die Keyword Difficulty zu bestimmen.","faq_q_7":"Kann man die Keyword Difficulty \u00e4ndern?\u00a0","faq_antwort_7":"Die Keyword Difficulty kann nicht direkt ge\u00e4ndert werden. SEO-Experten k\u00f6nnen jedoch versuchen, die Keyword Difficulty zu verringern, indem sie die Anzahl der Ergebnisse in den SERPs und die Anzahl der Backlinks zu einer Seite reduzieren. Dies kann durch die Erstellung von qualitativ hochwertigem Content und die Verkn\u00fcpfung mit anderen relevanten Websites erreicht werden.","faq_q_8":"Was ist ein schwieriges Keyword?\u00a0","faq_antwort_8":"Ein schwieriges Keyword ist ein Keyword, das eine hohe Anzahl an Ergebnissen in den SERPs und eine gro\u00dfe Anzahl an Backlinks zu einer Seite hat. Es ist schwieriger, ein solches Keyword in den SERPs zu optimieren, als ein Keyword mit einer niedrigeren Keyword Difficulty.","faq_q_9":"Was ist ein leichtes Keyword?\u00a0","faq_antwort_9":"Ein leichtes Keyword ist ein Keyword, das eine niedrige Anzahl an Ergebnissen in den SERPs und eine niedrige Anzahl an Backlinks zu einer Seite hat. Es ist einfacher, ein solches Keyword in den SERPs zu optimieren, als ein Keyword mit einer h\u00f6heren Keyword Difficulty.","faq_q_10":"Kann man die Keyword Difficulty vorhersagen?\u00a0","faq_antwort_10":"Ja, es ist m\u00f6glich, die Keyword Difficulty vorherzusagen, indem man die Anzahl der Ergebnisse in den SERPs und die Anzahl der Backlinks, die zu einer Seite verweisen, vorhersagt. SEO-Experten k\u00f6nnen auch einige Tools wie Moz und Ahrefs verwenden, die speziell daf\u00fcr entwickelt wurden, um die Keyword Difficulty zu bestimmen."},"yoast_head":"\nWas ist Keyword Difficulty? - Tools, Vorteile & Nachteile<\/title>\n<meta name=\"description\" content=\"Keyword Difficulty ist eine Metrik f\u00fcr den erforderlichen Aufwand, um eine Website organisch f\u00fcr ein Keyword in den Top-10 zu platzieren! \u2713\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wolf-of-seo.de\/en\/what-is\/keyword-difficulty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Difficulty\" \/>\n<meta property=\"og:description\" content=\"Keyword Difficulty ist eine Metrik f\u00fcr den erforderlichen Aufwand, um eine Website organisch f\u00fcr ein Keyword in den Top-10 zu platzieren! \u2713\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wolf-of-seo.de\/en\/what-is\/keyword-difficulty\/\" \/>\n<meta property=\"og:site_name\" content=\"WOLF OF SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wolf.of.seo.ns\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T08:33:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-4-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wolf_of_seo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wolf-of-seo.de\/en\/what-is\/keyword-difficulty\/\",\"url\":\"https:\/\/wolf-of-seo.de\/en\/what-is\/keyword-difficulty\/\",\"name\":\"Was ist Keyword Difficulty? 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