{"id":3840,"date":"2019-04-26T20:58:14","date_gmt":"2019-04-26T18:58:14","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?post_type=glossary&#038;p=3840"},"modified":"2022-08-22T12:38:35","modified_gmt":"2022-08-22T10:38:35","slug":"search-engine-algorithm","status":"publish","type":"glossary","link":"https:\/\/wolf-of-seo.de\/en\/what-is\/search-engine-algorithm","title":{"rendered":"Search engine algorithm"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5093\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-9.png\" alt=\"What is a search engine algorithm\" width=\"750\" height=\"400\"\/><\/p>\n<h2><strong>What is a search engine algorithm?<\/strong><\/h2>\n<p>Unique in every <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> and just as important as keywords, search engine algorithms are the why and how of search engine rankings. Basically, a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search engine algorithm<\/span> a set of rules or a unique formula that defines the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> used to determine the importance of a web page, and each <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> has its own rules. These rules determine whether a web page is real or just spam, whether it has important data that people would be interested in, and many other features to evaluate and list the results for each search query started to create an organized and informative search engine results page. The algorithms, as they are used for each <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> are also closely guarded secrets, but there are certain things that all search engine algorithms have in common.<\/p>\n<p>&#xA0;<\/p>\n<h2><strong>How does a search engine algorithm work?<\/strong><\/h2>\n<h3><strong>1. relevance<\/strong><\/h3>\n<p>One of the first things a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search engine algorithm<\/span> searches, is the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> of the page. Whether it's just scanning for keywords or looking at how those keywords are used, the algorithm will determine if that web page is even a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> for the respective <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/span> has. Where the keywords are located is also an important factor for the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> of a website. Web pages that have the keywords in the title as well as in the headline or the first lines of the text will be considered for this <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/span> rank better than websites that do not have these features. The frequency of the keywords is also important for the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> important. If the keywords are frequent, but not the result of the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/span>-filling, the website will be better placed.<\/p>\n<p>&#xA0;<\/p>\n<h3><strong>2. individual factors<\/strong><\/h3>\n<p>A second part of the search engine algorithms are the individual factors that make this particular <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> From any other <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> out there. Any <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> has unique algorithms, and the individual factors of these algorithms are the reason why a search query on Google returns different results than MSN or Yahoo! One of the most common individual factors is the number of pages a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> indexed. You can simply have more pages indexed, or index them more frequently, but this can lead to different results for each <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> lead. Some search engines also penalize for spamming, while others do not.<\/p>\n<p>&#xA0;<\/p>\n<p><strong>3. off-page factors<\/strong><\/p>\n<p>Another part of the algorithms, which is necessary for each <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> is still individual, are off-page factors. Off-page factors include click-through measurement and linking. The frequency of click-through rates and linking can be an indicator of how relevant a website is to actual users and visitors, and this can cause an algorithm to rank the website higher. Off-page factors are for <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Webmaster<\/span> more difficult to design, but depending on the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search engine algorithm<\/span> have an enormous influence on the page rank.<\/p>\n<p>Search engine algorithms are the secret behind search engines, sometimes even amusingly referred to as the \"secret sauce\" of search engines. <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> designates. In addition to the basic functions of a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span>, the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> of a website, the off-page factors and the unique factors of each <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> helfen, die Algorithmen jeder Maschine zu einem wichtigen Teil des Designs der Suchmaschinenoptimierung zu machen.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search engine algorithm<\/span><\/span>? Unique in every <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span><\/span> and just as important as keywords, search engine algorithms are the why and how of search engine rankings. Basically, a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search engine algorithm<\/span><\/span> a set of rules or a unique formula that defines the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span><\/span> used to determine the importance of a web page, and each <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span><\/span> has its own rules. These rules determine whether [...]<\/p>","protected":false},"author":3,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3840","glossary","type-glossary","status-publish","hentry"],"acf":{"show_faq":true,"faq_q_1":"Wie funktioniert der Google-Algorithmus?","faq_antwort_1":"Der Algorithmus von Google erledigt die Arbeit f\u00fcr dich, indem er nach Webseiten sucht, die die von dir gesuchten Keywords enthalten, und dann jeder Seite einen Rang zuweist, der auf mehreren Faktoren basiert, einschlie\u00dflich der H\u00e4ufigkeit, mit der die Keywords auf der Seite erscheinen.","faq_q_2":"","faq_antwort_2":"","faq_q_3":"","faq_antwort_3":"","faq_q_4":"","faq_antwort_4":"","faq_q_5":"","faq_antwort_5":"","faq_q_6":"","faq_antwort_6":"","faq_q_7":"","faq_antwort_7":"","faq_q_8":"","faq_antwort_8":"","faq_q_9":"","faq_antwort_9":"","faq_q_10":"","faq_antwort_10":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Was ist ein Suchmaschinenalgorithmus? | SEO Glossar | WOLF OF SEO<\/title>\n<meta name=\"description\" content=\"Was ist ein Suchmaschinenalgorithmus und wieso SEOs alles daf\u00fcr tun um mehr \u00fcber ihn zu erfahren! 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