{"id":3833,"date":"2019-04-26T17:11:31","date_gmt":"2019-04-26T15:11:31","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?post_type=glossary&#038;p=3833"},"modified":"2022-08-19T13:28:46","modified_gmt":"2022-08-19T11:28:46","slug":"white-hat-seo","status":"publish","type":"glossary","link":"https:\/\/wolf-of-seo.de\/en\/what-is\/white-hat-seo","title":{"rendered":"White Hat SEO"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5083\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-7.png\" alt=\"What is White Hat SEO\" width=\"750\" height=\"400\"\/><\/p>\n<h2><strong>What is White Hat SEO?<\/strong><\/h2>\n<p>In the early days of search engines, the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Webmaster<\/span> a number of ways to manipulate the underlying algorithms used by search engines to rank websites. <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/span>-Stuffing, Link-Farming, Duplizierung vorhandener Inhalte und eine Vielzahl anderer Strategien waren f&#xFC;r eine Website ein geeignetes Mittel, um ihre Sichtbarkeit in jeder beliebigen <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Search Engine<\/span> to improve it. But over the years, as search engine algorithms have evolved, they have found ways to improve these \"<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Black Hat SEO<\/span>\" practices to improve the user experience. As such <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">White Hat SEO<\/span> is the recommended way to go these days when it comes to increasing website traffic and improving search engine rankings, but many website owners still ask, \"What's <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">White Hat SEO<\/span>\"?<\/p>\n<p>This guide is designed to answer that question and help website owners use these practices to create a better website. With StatCounter you can track how these <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">White Hat SEO<\/span>-tactics have helped your website to become more <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> receives and how users interact once on your site. But we also want to provide information to our loyal members to develop a strong and actionable SEO strategy. Let us explain what <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">White Hat SEO<\/span> is and how it can benefit your website.<\/p>\n<p>&#xA0;<\/p>\n<h2><strong>How does White Hat SEO work?<\/strong><\/h2>\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">White Hat SEO<\/span> starts with usability as the main goal. While your ultimate goal might be to improve your search engine rankings and generate more organic <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> generate, this is done by improving the content and usability of a website so that more users come to your site and stay longer. The above <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Black Hat SEO<\/span>-strategies could help to achieve more organic <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> but these users are very likely to suffer a poor user experience and therefore less likely to stay or return to the site. On top of that - black hat tactics can result in a penalty from search engines, which ultimately hurts your rankings.<\/p>\n<p>Fortunately <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">White Hat SEO<\/span> practices relatively easy to implement and, in some cases, may actually be easier than <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Black Hat SEO<\/span> Implementing practices. Some of the best <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">White Hat SEO<\/span>-Strategies to improve your user experience and ultimately improve your search engine visibility and traffic are as follows:<\/p>\n<p>&#xA0;<\/p>\n<h3><strong>High quality content<\/strong><\/h3>\n<p>To create authentic <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> with users who spend a lot of time on your website, you need to write high-quality content. Quality content means that your writing fulfills the intent of the headlines and keywords you choose. In other words, your content should not only appear on your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/span>-based search, but also closely match the user's search intent. Think about what you want to see in the search results for a particular <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/span> want to find, and give users the same. Otherwise, users will quickly bounce off the site instead of sticking around - which will only hurt your rankings.<\/p>\n<h3><strong>Use relevant keywords: <\/strong><\/h3>\n<p>The content of your website should be based on a comprehensive <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/span>-based research and use terms that closely relate to your business and industry. This helps to generate more organic <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> to your website and will subsequently present more authentic engagement throughout the site.<\/p>\n<h3><strong>Your menu must be simple and clear:<\/strong><\/h3>\n<p>Of course, to achieve better engagement across the site, you'll want to focus on the layout of your website. Assume users don't want to waste time navigating through a tricky website layout. A simple, navigable website will improve user interaction. For example, if you are a service provider, you should have all your services listed and linked on a single \"Services\" page in the navigation bar of your website.<\/p>\n<h3><strong>Build only authentic backlinks: <\/strong><\/h3>\n<p>To give your website more authority, it is a good idea to find authentic backlinking opportunities. In fact, a website's backlink portfolio is an important ranking factor for Google. Strong <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> not only increase the authority of a domain, but also have the potential to <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span> both of which help to increase your search results.<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> to improve.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">White Hat SEO<\/span><\/span>? In the early days of search engines, the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Webmaster<\/span><\/span> a number of ways to manipulate the underlying algorithms used by search engines to rank websites. <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/span><\/span>-Stuffing, link farming, duplication of existing content, and a variety of other strategies were a suitable means for a website to increase its visibility in any [...]<\/p>","protected":false},"author":3,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3833","glossary","type-glossary","status-publish","hentry"],"acf":{"show_faq":true,"faq_q_1":"Was ist White Hat SEO und ein Beispiel?","faq_antwort_1":"Eine Website, die f\u00fcr Suchmaschinen optimiert ist und sich dennoch auf Relevanz und organisches Ranking konzentriert, wird als White Hat SEO bezeichnet.","faq_q_2":"Was ist eine White Hat SEO-Technik?","faq_antwort_2":"White hat SEO ist die Gesamtheit der zugelassenen Suchmaschinenoptimierungstaktiken, die darauf abzielen, die Position einer Website auf einer Suchmaschinenergebnisseite (SERP) zu verbessern. Suchmaschinenergebnisse, die aufgrund genehmigter Methoden und nicht aufgrund von Bezahlung oder Trickserei erscheinen, werden als organische Suchergebnisse bezeichnet.","faq_q_3":"Was ist White Hat SEO und Black Hat SEO?","faq_antwort_3":"W\u00e4hrend bei White Hat SEO nach M\u00f6glichkeiten gesucht wird, die Nutzererfahrung zu verbessern, beruht Black Hat SEO auf der Manipulation des Google-Algorithmus, um die Platzierung zu verbessern. Einfach ausgedr\u00fcckt: Wenn eine Taktik darauf abzielt, Google glauben zu machen, dass eine Website den Nutzern mehr Wert bietet, als dies tats\u00e4chlich der Fall ist, handelt es sich um T\u00e4uschung - und damit um Black Hat SEO.","faq_q_4":"Was sind die Vorteile von White Hat SEO?","faq_antwort_4":"Verbessere deine Rankings: Eine Marketing-Kampagne, die den Best Practices von Google folgt - wie z. B. die Abstimmung von Keywords mit relevanten Landing Pages, die Erstellung guter Inhalte und der Erhalt zuverl\u00e4ssiger Backlinks - wird deine Platzierungen in den SERPs verbessern.","faq_q_5":"Was sind Whitehat-Backlinks?","faq_antwort_5":"White Hat Link Building ist ein Ansatz zur Steigerung des Verkehrs auf einer Website durch Suchmaschinenoptimierung (SEO), wie z. B. relevante Verlinkung zu anderen, relevanten Inhalten im Web.","faq_q_6":"","faq_antwort_6":"","faq_q_7":"","faq_antwort_7":"","faq_q_8":"","faq_antwort_8":"","faq_q_9":"","faq_antwort_9":"","faq_q_10":"","faq_antwort_10":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Was ist White Hat SEO? - SEO Glossar | WOLF OF SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wolf-of-seo.de\/en\/what-is\/white-hat-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Hat SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wolf-of-seo.de\/en\/what-is\/white-hat-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"WOLF OF SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wolf.of.seo.ns\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-19T11:28:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2019\/06\/Was-ist-7.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wolf_of_seo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/white-hat-seo\/\",\"url\":\"https:\/\/wolf-of-seo.de\/was-ist\/white-hat-seo\/\",\"name\":\"Was ist White Hat SEO? 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