{"id":28934,"date":"2022-12-19T15:17:45","date_gmt":"2022-12-19T14:17:45","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?post_type=glossary&p=28934"},"modified":"2023-09-11T21:26:56","modified_gmt":"2023-09-11T19:26:56","slug":"orphan-page","status":"publish","type":"glossary","link":"https:\/\/wolf-of-seo.de\/en\/what-is\/orphan-page","title":{"rendered":"Orphan Page"},"content":{"rendered":"
\n
\"Orphan<\/figure>\n<\/div>\n\n\n

Definition<\/h2>\n\n\n\n

A Orphan Page<\/span><\/span> is a single page on a website that has no link to other pages on the website. It is not accessible from a navigation menu, a link on another page, or a link in a Search Engine<\/span><\/span> reachable.<\/p>\n\n\n\n

The term \"orphan\" refers to pages that form a kind of island that does not link to other pages and is not linked to by any other page.<\/p>\n\n\n\n

Why Orphan Pages are Bad<\/h2>\n\n\n\n

Orphan Pages sind Seiten einer Website, die von keiner anderen Seite der gleichen Website aus verlinkt sind. Sie sind sozusagen „Waisenkinder“ innerhalb der Seitenstruktur und können verschiedene Probleme für die Suchmaschinenoptimierung (SEO) mit sich bringen. Hier eine ausführliche Erklärung, warum das so ist:<\/p>\n\n\n\n

    \n
  1. Crawling<\/span>-Budget<\/strong>: Search engines have a limited budget for crawling any website. If a page is not linked, it is unlikely to be crawled or indexed. That means it has no chance to appear in the search results.<\/span> <\/li>\n\n\n\n
  2. User Experience (UX)<\/span><\/strong>: Even if a user accidentally comes across an orphan page (for example, via a direct link or social media), they lack the navigation options to discover other relevant content on the site. This can negatively impact dwell time and interaction rate.<\/span> <\/li>\n\n\n\n
  3. Side authority and Link Juice<\/span><\/strong>: One of the fundamentals of SEO is the concept of page authority, which is built, among other things, through internal and external linking. Orphan pages can not have a Link Juice<\/span> received from other sites, which weakens their authority and thus their rankings.<\/span> <\/li>\n\n\n\n
  4. Content-Relevance<\/span> and context<\/strong>Search engines love context. Linking helps to better understand the context of a page. Without internal linking, it's harder for search engines to find the Relevance<\/span> and the context of a Orphan Page<\/span> to be determined.<\/span> <\/li>\n\n\n\n
  5. Waste of resources<\/strong>: Every page you create should have a purpose - be it conversion, branding or information delivery. A Orphan Page<\/span> is not seen by anyone and is therefore a waste of resources.<\/span> <\/li>\n<\/ol>\n\n\n\n

    Think of your website as a well-organized shopping mall. Each store (page) should be connected via corridors (internal links) so that visitors (and the \"security cameras\" of the search engines, i.e. crawlers) can find their way to all the offers. Orphan pages are like remote stores without an entrance from the main corridor; they are less visited and could eventually close because nobody can find them.<\/p>\n\n\n\n

    To detect orphan pages, various SEO tools and techniques can be used such as Crawling<\/span>-Software oder die Google Search Console eingesetzt werden. Sobald sie identifiziert sind, sollte geprüft werden, ob sie entweder entfernt oder sinnvoll in die Website-Struktur integriert werden können.<\/p>\n\n\n\n

    Find Orphan Pages<\/h2>\n\n\n\n

    Tracking down orphan pages can be challenging because, as the name suggests, they are not accessible through normal internal links. However, there are several strategies and tools that can help you identify such pages:<\/p>\n\n\n\n

    Google Analytics and other Analytics tools:<\/h3>\n\n\n\n
      \n
    1. Navigation to isolated pages<\/strong>: Wenn Benutzer auf eine isolierte Seite Ihrer Website zugreifen, geschieht dies oft über externe Links oder direkte Eingaben. Diese Zugriffe können in Google Analytics oder anderen Analytics-Tools verfolgt werden.<\/li>\n\n\n\n
    2. Comparison with Sitemap<\/span><\/strong>: You can display a list of all URLs in your Sitemap<\/span> erstellen und diese mit den in Google Analytics verzeichneten URLs vergleichen. URLs, die nur in Google Analytics auftauchen, könnten Orphan Pages sein.<\/li>\n<\/ol>\n\n\n\n

      SEO crawling tools:<\/h3>\n\n\n\n

      SEO tools like Screaming Frog, Sitebulb or Botify can crawl your website and help identify orphan pages.<\/p>\n\n\n\n

        \n
      1. Crawl the website<\/strong>: Let the tool crawl your entire website.<\/li>\n\n\n\n
      2. Comparison with log files<\/strong>: Some advanced tools allow the import of server logfiles. Pages that appear in the logfile but not in the crawl could be orphan pages.<\/li>\n<\/ol>\n\n\n\n

        Logfile analysis:<\/h3>\n\n\n\n
          \n
        1. Download log files<\/strong>: Download the log files of your server.<\/li>\n\n\n\n
        2. Use log file tools<\/strong>: Use special log file analysis tools to identify the URLs visited by search engine crawlers.<\/li>\n\n\n\n
        3. Comparison with Crawling<\/span>-data or Sitemap<\/span><\/strong>: Compare these URLs with the URLs crawled by your SEO tools or your Sitemap<\/span>. URLs that only appear in the log files could be orphan pages.<\/li>\n<\/ol>\n\n\n\n

          Manual Review:<\/h3>\n\n\n\n

          This is the most time-consuming process, but in some cases unavoidable.<\/p>\n\n\n\n

            \n
          1. Database query<\/strong>: If your website is based on a CMS like WordPress, Joomla or Drupal, you can directly run a SQL query on the database to extract all URLs.<\/li>\n\n\n\n
          2. Sitemap<\/span> and CMS<\/strong>: Compare the URLs in the CMS with those in the Sitemap<\/span> and the Crawling<\/span>-Data.<\/li>\n<\/ol>\n\n\n\n

            After identifying orphan pages, you should decide whether to remove them, update them, or integrate them into the general structure of the website. Sometimes it is enough to simply place an internal link to the page, in other cases a more comprehensive strategy is required.<\/p>\n\n\n\n

            <\/p>\n\n\n\n

            Conclusion<\/strong><\/h2>\n\n\n\n

            Orphan pages can be problematic for your website's SEO performance. They are like remote islands in the ocean of the Internet that exist, but hardly anyone finds them. Search engines can't index these pages if they aren't linked to via internal or external links. This means that the content, no matter how valuable, is lost in the vastness of the Internet. Moreover, the presence of orphan pages can put an unnecessary strain on search engines' crawl budgets, which in turn can affect the indexing efficiency of your entire website.<\/p>\n\n\n\n

            Identifying orphan pages is often a detective task that requires the use of Google Analytics, specialized SEO tools and even manual review. The goal is always the same: to either integrate these pages into the structure of the website in a meaningful way or to remove them if they are no longer relevant. One could imagine that every identified and correctly linked Orphan Page<\/span> is like a newly discovered land that can now be added to the kingdom of your website, complete with its own natural resources in the form of content that can now be discovered and appreciated by search engines and users.<\/p>\n\n\n\n

            The bottom line is that orphan pages are not only unused resources, but they can also be a sign of a disorganized website structure that negatively affects user experience and SEO. They therefore deserve our full attention in any comprehensive SEO strategy.<\/p>","protected":false},"excerpt":{"rendered":"

            Definition One Orphan Page<\/span><\/span> is a single page on a website that has no link to other pages on the website. It is not accessible from a navigation menu, a link on another page, or a link in a Search Engine<\/span><\/span> reachable. The term \"orphan\" refers to sites that form a kind of island that is not accessible on [...]<\/p>","protected":false},"author":3,"featured_media":29355,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28934","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":{"show_faq":true,"faq_q_1":"Was ist eine Orphan Page?","faq_antwort_1":"Eine Orphan Page ist eine Webseite, die auf einer Website nicht durch interne Links mit anderen Seiten verbunden ist. Dieses Problem entsteht, wenn Seiten nicht ausreichend verlinkt werden oder der Link auf der Seite entfernt wird. Dadurch kann es schwieriger f\u00fcr Suchmaschinen sein, diese Seiten zu indexieren und f\u00fcr Besucher schwieriger, sie zu finden.","faq_q_2":"Wie kann man verhindern, dass Orphan Pages erstellt werden?","faq_antwort_2":"Um sicherzustellen, dass Orphan Pages vermieden werden, sollte jede Seite auf der Website eine Verlinkung zu anderen Seiten auf der Website haben. Es ist auch wichtig, dass alle Links in einer Website auf dem neuesten Stand gehalten werden.","faq_q_3":"Was passiert, wenn eine Seite zu einer Orphan Page wird?","faq_antwort_3":"Wenn eine Seite zu einer Orphan Page wird, kann es schwierig f\u00fcr Suchmaschinen sein, diese Seite zu finden und sie in die Suchergebnisse aufzunehmen. Es kann auch schwieriger f\u00fcr Besucher sein, die Seite durch interne Verweise zu finden.","faq_q_4":"Wie k\u00f6nnen Orphan Pages identifiziert werden?","faq_antwort_4":"Orphan Pages k\u00f6nnen mit verschiedenen Tools identifiziert werden, z.B. mit einem Link-Audit-Tool, das alle Links auf der Website \u00fcberpr\u00fcft, um auf Orphan Pages hinzuweisen.","faq_q_5":"Gibt es M\u00f6glichkeiten, Orphan Pages zu beheben?","faq_antwort_5":"Ja, es gibt verschiedene M\u00f6glichkeiten, Orphan Pages zu beheben. Zun\u00e4chst m\u00fcssen Sie sicherstellen, dass jede Seite auf Ihrer Website mit anderen Seiten verkn\u00fcpft ist. Anschlie\u00dfend k\u00f6nnen Sie interne Links hinzuf\u00fcgen, um die Navigation der Website zu verbessern.","faq_q_6":"Wie k\u00f6nnen Suchmaschinen erkennen, dass eine Seite keine Orphan Page ist?","faq_antwort_6":"Suchmaschinen k\u00f6nnen erkennen, dass eine Seite keine Orphan Page ist, indem sie sehen, dass die Seite mit anderen Seiten der Website verkn\u00fcpft ist. Wenn eine Seite eingehende Links von anderen Seiten der Website hat, bedeutet dies normalerweise, dass sie keine Orphan Page ist.","faq_q_7":"Wie k\u00f6nnen Orphan Pages vermieden werden, wenn ich eine neue Seite erstelle?","faq_antwort_7":"Wenn Sie eine neue Seite erstellen, k\u00f6nnen Sie Orphan Pages vermeiden, indem Sie sie mit anderen Seiten auf der Website verkn\u00fcpfen. Sie k\u00f6nnen auch einen Link auf der Homepage hinzuf\u00fcgen, um Besuchern zu helfen, sie zu finden.","faq_q_8":"Gibt es andere M\u00f6glichkeiten, Orphan Pages zu vermeiden?","faq_antwort_8":" Ja, es gibt noch andere M\u00f6glichkeiten, Orphan Pages zu vermeiden. Sie k\u00f6nnen eine Site-Map erstellen, um Suchmaschinen zu helfen, Ihre Seiten zu finden. Sie k\u00f6nnen auch verschiedene SEO-Strategien wie Keyword-Recherche, On-Page-Optimierung und Backlinking anwenden, um Suchmaschinen dabei zu helfen, Ihre Seiten zu finden.","faq_q_9":"","faq_antwort_9":"","faq_q_10":"","faq_antwort_10":""},"yoast_head":"\nWOLF OF SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wolf-of-seo.de\/en\/what-is\/orphan-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orphan Page\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wolf-of-seo.de\/en\/what-is\/orphan-page\/\" \/>\n<meta property=\"og:site_name\" content=\"WOLF OF SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wolf.of.seo.ns\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-11T19:26:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/Orphan-Page-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wolf_of_seo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/\",\"url\":\"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/wolf-of-seo.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/Orphan-Page-1.png\",\"datePublished\":\"2022-12-19T14:17:45+00:00\",\"dateModified\":\"2023-09-11T19:26:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/#primaryimage\",\"url\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/Orphan-Page-1.png\",\"contentUrl\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/Orphan-Page-1.png\",\"caption\":\"Orphan Page\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wolf-of-seo.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Orphan Page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wolf-of-seo.de\/#website\",\"url\":\"https:\/\/wolf-of-seo.de\/\",\"name\":\"WOLF OF SEO\",\"description\":\"Die E-Commerce SEO-Agentur\",\"publisher\":{\"@id\":\"https:\/\/wolf-of-seo.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wolf-of-seo.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wolf-of-seo.de\/#organization\",\"name\":\"WOLF OF SEO\",\"url\":\"https:\/\/wolf-of-seo.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg\",\"contentUrl\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg\",\"width\":1,\"height\":1,\"caption\":\"WOLF OF SEO\"},\"image\":{\"@id\":\"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wolf.of.seo.ns\",\"https:\/\/x.com\/wolf_of_seo\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"WOLF OF SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wolf-of-seo.de\/en\/what-is\/orphan-page\/","og_locale":"en_US","og_type":"article","og_title":"Orphan Page","og_url":"https:\/\/wolf-of-seo.de\/en\/what-is\/orphan-page\/","og_site_name":"WOLF OF SEO","article_publisher":"https:\/\/www.facebook.com\/wolf.of.seo.ns","article_modified_time":"2023-09-11T19:26:56+00:00","og_image":[{"url":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/Orphan-Page-1.png","width":1,"height":1,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@wolf_of_seo","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/","url":"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/","name":"","isPartOf":{"@id":"https:\/\/wolf-of-seo.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/#primaryimage"},"image":{"@id":"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/#primaryimage"},"thumbnailUrl":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/Orphan-Page-1.png","datePublished":"2022-12-19T14:17:45+00:00","dateModified":"2023-09-11T19:26:56+00:00","breadcrumb":{"@id":"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/#primaryimage","url":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/Orphan-Page-1.png","contentUrl":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/Orphan-Page-1.png","caption":"Orphan Page"},{"@type":"BreadcrumbList","@id":"https:\/\/wolf-of-seo.de\/was-ist\/orphan-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wolf-of-seo.de\/"},{"@type":"ListItem","position":2,"name":"Orphan Page"}]},{"@type":"WebSite","@id":"https:\/\/wolf-of-seo.de\/#website","url":"https:\/\/wolf-of-seo.de\/","name":"WOLF OF SEO","description":"The e-commerce SEO agency","publisher":{"@id":"https:\/\/wolf-of-seo.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wolf-of-seo.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wolf-of-seo.de\/#organization","name":"WOLF OF SEO","url":"https:\/\/wolf-of-seo.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/","url":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg","contentUrl":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg","width":1,"height":1,"caption":"WOLF OF SEO"},"image":{"@id":"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wolf.of.seo.ns","https:\/\/x.com\/wolf_of_seo"]}]}},"_links":{"self":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/glossary\/28934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":0,"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/glossary\/28934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/media\/29355"}],"wp:attachment":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/media?parent=28934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}