{"id":28271,"date":"2022-12-13T01:58:50","date_gmt":"2022-12-13T00:58:50","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?post_type=glossary&#038;p=28271"},"modified":"2023-09-29T13:04:02","modified_gmt":"2023-09-29T11:04:02","slug":"siloing","status":"publish","type":"glossary","link":"https:\/\/wolf-of-seo.de\/en\/what-is\/siloing","title":{"rendered":"Siloing"},"content":{"rendered":"<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/SILO-Struktur.jpg\" alt=\"\" class=\"wp-image-31593\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-definition\"><strong>Definition<\/strong><\/h2>\n\n\n\n<p><a title=\"SEO Silo Structure\" href=\"https:\/\/wolf-of-seo.de\/was-ist\/silo-struktur\/\" data-internallinksmanager029f6b8e52c=\"17\">Silo<\/a>ing is a strategy of organizing information and other resources into delineated areas to promote collaboration and reduce costs. This technique is often used in companies to increase productivity and reduce costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vorteile\"><strong>Advantages<\/strong><\/h2>\n\n\n\n<p>A <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> ist ein Konzept der Website-Organisation, bei dem Inhalte in thematisch zusammenh&#xE4;ngende Gruppen unterteilt werden. Diese Struktur hat mehrere Vorteile f&#xFC;r SEO, da sie sowohl den Suchmaschinen als auch den Nutzern hilft, die <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> and better understand the context of the content on your website. Here are some reasons why a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> is helpful for SEO:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Improved <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Crawling<\/span>-Efficiency:<\/strong> By organizing your content into thematically related silos, you make it easier for search engine crawlers to find and index your pages. The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> helps crawlers better understand the relationships between the different content on your site, which in turn helps the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Crawling<\/span>-efficiency and can help your pages to be detected faster and more often by search engines.<\/li>\n\n\n\n<li><strong>Increased thematic <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span>:<\/strong> A clearly defined <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> can contribute to the thematic <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> of your content by showing how the different pages and topics on your site are related. When search engines see these connections, it can lead to your pages being seen as more relevant and authoritative for certain keywords and topics, which in turn can boost your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> can improve.<\/li>\n\n\n\n<li><strong>Improved usability:<\/strong> A well organized <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> is not only helpful for search engines, but also for your website visitors. By arranging similar content into logical groups, users can more easily find the information they are looking for, resulting in a better user experience. A positive user experience can, in turn, help to increase <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Dwell Time<\/span> and to increase the conversion rate and reduce the bounce rate, all of which are important factors for good search engine<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> are.<\/li>\n\n\n\n<li><strong>Stronger internal linking:<\/strong> With a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> you can build effective internal linking by placing links within a silo. This makes it easier for users and search engines to discover the thematically related content, which leads to better page navigation and stronger thematic <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> leads. Strong internal linking can also increase the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Link Juice<\/span> better within your website, which in turn increases the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span> of your pages can improve.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wie-baue-ich-eine-silo-struktur-auf\"><strong>How do I build a silo structure?<\/strong><\/h2>\n\n\n\n<p>Simply put, it's all about <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> about organizing the content of your website logically and thematically. Think of your website as a multi-storey department store. Each floor (silo) has different departments (subcategories), and in these departments you will find the individual products (content).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Planning and research<\/h3>\n\n\n\n<p>First of all, you need to understand what your target audience wants. What are the main topics they are interested in? Let's say you run an online store for outdoor gear. Your main silos could be: camping, hiking, fishing, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Define main categories (silos)<\/h3>\n\n\n\n<p>The main categories are your silos. In the outdoor store example, these would be camping, hiking, and fishing. These silos should be directly accessible from the main navigation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Form subcategories<\/h3>\n\n\n\n<p>You should create subcategories under each silo. For the \"Camping\" silo, this could be \"Tents\", \"Sleeping bags\" and \"Camping stoves\".<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Assign content<\/h3>\n\n\n\n<p>Jetzt kommt der eigentliche Content ins Spiel. F&#xFC;r die Unterkategorie &#x201E;Zelte&#x201C; k&#xF6;nnten Inhalte wie &#x201E;Die 10 besten Zelte f&#xFC;r den Winter&#x201C; oder &#x201E;So w&#xE4;hlst du das perfekte Zelt&#x201C; stehen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Internal linking<\/h3>\n\n\n\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> is strengthened by internal linking. There should be a lot of linking within a silo, but linking to other silos should be minimized. Think of the department store floor: you want visitors to stay in one department (silo) for as long as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6: Monitoring and adjustment<\/h3>\n\n\n\n<p>After the structure is in place, you should monitor performance. Does a silo work particularly well? Maybe you should then add similar content or subcategories.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nachteile\"><strong>Disadvantages<\/strong><\/h2>\n\n\n\n<p>A disadvantage of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Siloing<\/span><\/span> is that it creates a strong separation between teams, which can lead to poorer communication and weaker team spirit. It can also lead to an inefficiency problem, as multiple teams can do the same work or repeat the same tasks.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beispiele\"><strong>Examples:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Outdoor Shop<\/h3>\n\n\n\n<p><strong>Main category (silo): Camping<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subcategory<\/strong>: Tents\n<ul class=\"wp-block-list\">\n<li>Article: \"The 10 best tents for winter\"<\/li>\n\n\n\n<li>Article: \"Lightweight tents for backpacking tours\"<\/li>\n\n\n\n<li>Article: \"Tent pitching: tips and tricks for beginners\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Subcategory<\/strong>: Sleeping bags\n<ul class=\"wp-block-list\">\n<li>Article: \"Sleeping bags: down vs. synthetics\"<\/li>\n\n\n\n<li>Article: \"How do I choose the right sleeping bag for every season?\"<\/li>\n\n\n\n<li>Article: \"Care tips to extend the life of your sleeping bag\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Subcategory<\/strong>: Cooking equipment\n<ul class=\"wp-block-list\">\n<li>Article: \"Camping stove test: which is the best?\"<\/li>\n\n\n\n<li>Article: \"5 simple and delicious camping recipes\"<\/li>\n\n\n\n<li>Article: \"Tips for filtering water in the wilderness\"<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Main category (silo): Hiking<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subcategory<\/strong>: Walking shoes\n<ul class=\"wp-block-list\">\n<li>Article: \"How to find the perfect hiking boot\"<\/li>\n\n\n\n<li>Article: \"How to break in hiking boots properly\"<\/li>\n\n\n\n<li>Article: \"Care tips for hiking boots: enjoy them for longer\"<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Fitness Blog<\/h3>\n\n\n\n<p><strong>Main category (silo): Strength training<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subcategory<\/strong>: exercises\n<ul class=\"wp-block-list\">\n<li>Article: \"The 5 best exercises for the biceps\"<\/li>\n\n\n\n<li>Article: \"Effective training for the back: top exercises\"<\/li>\n\n\n\n<li>Article: \"Leg training: how to strengthen your thighs and calves\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Subcategory<\/strong>: Nutrition\n<ul class=\"wp-block-list\">\n<li>Article: \"Protein requirements in strength training\"<\/li>\n\n\n\n<li>Article: \"Carbohydrates and fats: what is important for strength athletes?\"<\/li>\n\n\n\n<li>Article: \"Pre-workout nutrition: what you should consider\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Subcategory<\/strong>: Regeneration\n<ul class=\"wp-block-list\">\n<li>Article: \"The importance of recovery phases in strength training\"<\/li>\n\n\n\n<li>Article: \"Tips against sore muscles: how to recover faster\"<\/li>\n\n\n\n<li>Article: \"Sleep and muscle building: Why good rest is essential\"<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>This advanced structure shows how content can be organized in a clear and logical system. This not only promotes user-friendliness, but also helps search engines find the context and the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> of your content better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-anwendungsfalle\"><strong>Use cases<\/strong><\/h2>\n\n\n\n<p>A <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> can be applied in different industries and for different types of websites. Here are some practical application examples:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">E-commerce<\/span>-Websites:<\/strong> Let's say you run an online store that sells electronics items. A <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> can help to clearly separate the different product categories and simplify navigation for users. Your silos could look like this:\n<ul class=\"wp-block-list\">\n<li>Smartphones (with subpages for different brands and models)<\/li>\n\n\n\n<li>Laptops (with subpages for different brands, models and types)<\/li>\n\n\n\n<li>Cameras (with subpages for different brands, models and accessories)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Travel blogs:<\/strong> If you run a travel blog, you could use a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> help you better organize the different destinations and themes. For example, your silos might look like this:\n<ul class=\"wp-block-list\">\n<li>Europe (with subpages for different countries and cities)<\/li>\n\n\n\n<li>Asia (with subpages for different countries, cities and sights)<\/li>\n\n\n\n<li>Travel tips (with subpages for travel planning, packing lists, travel budgets, etc.)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Health and fitness websites:<\/strong> For a website focused on health and fitness, the silos might look like this:\n<ul class=\"wp-block-list\">\n<li>Nutrition (with subpages for different diets, recipes and food)<\/li>\n\n\n\n<li>Training (with subpages for different types of training, exercises and tips)<\/li>\n\n\n\n<li>Wellness (with subpages for relaxation, stress relief and self-care)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Educational websites:<\/strong> If you operate a website that offers educational materials and courses, a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> Clearly separate the different topics and content. For example:\n<ul class=\"wp-block-list\">\n<li>Mathematics (with subpages for algebra, geometry, statistics, etc.)<\/li>\n\n\n\n<li>Languages (with subpages for English, German, Spanish, grammar, vocabulary, etc.)<\/li>\n\n\n\n<li>Natural sciences (with subpages for biology, chemistry, physics, etc.)<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>These examples show how a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> can be applied in different contexts to clearly organize content and improve both usability and SEO performance. By implementing a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> on your website you can change the thematic <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> increase the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Crawling<\/span>-improve efficiency and achieve better internal linking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> in SEO is like the foundation of a well-organized house, which makes it possible to arrange various rooms in a meaningful way and provide clear orientation to the inhabitants. In the case of a website helps the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> helping to clearly structure content and provide users with better navigation and easier access to the information they need.<\/p>\n\n\n\n<p>By creating thematic silos, search engines can reduce the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> and understand the context of the content better. It's like presenting a city guide with a detailed map of the city with different neighborhoods and streets so that he can more easily show visitors the way to the desired sights.<\/p>\n\n\n\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> not only improves usability, but also contributes to SEO performance. By grouping content in a targeted way and creating strong internal links, you can <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Link Juice<\/span> and authority can be distributed more effectively within the silos. It is similar to an irrigation system in a garden, where water is targeted to the plants that need it most.<\/p>\n\n\n\n<p>Overall, the implementation of a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span> in various industries and use cases - such as <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">E-commerce<\/span>-websites, travel blogs, health and fitness websites, or educational platforms - to better organization and a stronger thematic <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Relevance<\/span> lead. This not only helps users, but also improves search engine visibility so that your website shines like a beacon in the digital world and is noticed by search engines and users alike.<\/p>","protected":false},"excerpt":{"rendered":"<p>Definition <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Siloing<\/span><\/span> is a strategy in which information and other resources are organized into delineated areas to promote collaboration and reduce costs. This technique is often used in organizations to increase productivity and reduce costs. Advantages One <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Silo structure<\/span><\/span> is a concept of website organization in which content is organized into thematically [...]<\/p>","protected":false},"author":3,"featured_media":28272,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28271","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":{"show_faq":true,"faq_q_1":"Was ist Siloing?","faq_antwort_1":"Siloing ist eine Technik, die es Ihnen erm\u00f6glicht, Ihre Inhalte und strategischen Ressourcen innerhalb einer Website oder eines Netzwerks zu organisieren. Mit dem Siloing-Ansatz wird sichergestellt, dass Ihre Inhalte f\u00fcr Suchmaschinenroboter leicht auffindbar und einfach zu kategorisieren sind. Es hilft auch, das Ranking Ihrer Website zu verbessern und h\u00f6here Ums\u00e4tze zu generieren.","faq_q_2":"Warum ist Siloing wichtig? ","faq_antwort_2":"Siloing ist f\u00fcr SEO-Zwecke sehr wichtig, da es dazu beitr\u00e4gt, die Struktur und Lesbarkeit Ihrer Website zu verbessern. Dies wiederum verbessert die Benutzererfahrung und f\u00f6rdert ein besseres Ranking in Suchmaschinen. Dar\u00fcber hinaus hilft Siloing, die Verweildauer der Besucher auf Ihrer Website zu optimieren und es Ihnen zu erleichtern, Ihre Inhalte besser zu organisieren und aufzubereiten.","faq_q_3":"Wie organisiere ich meine Website mithilfe von Siloing? ","faq_antwort_3":"Um Ihre Website mit Siloing zu organisieren, m\u00fcssen Sie zun\u00e4chst eine strategische Struktur erstellen. Nachdem Sie dies getan haben, m\u00fcssen Sie die Seiten in Kategorien unterteilen und Keywords ausw\u00e4hlen, um jeder einzelnen Kategorie einen Namen zu geben. Diese Kategorien m\u00fcssen auf jeder Seite eindeutig identifiziert werden. Wenn Ihre Website \u00fcber Unterseiten verf\u00fcgt, m\u00fcssen diese in den entsprechenden Kategorien platziert werden, um das Siloing optimal nutzen zu k\u00f6nnen.","faq_q_4":"Wie erstelle ich eine Siloing-Struktur? ","faq_antwort_4":" Um eine Siloing-Struktur zu erstellen, m\u00fcssen Sie zun\u00e4chst eine hierarchische Struktur erstellen, die die Hauptthemen und Unterthemen Ihrer Website identifiziert. Nachdem Sie eine solche Struktur erstellt haben, m\u00fcssen Sie die verschiedenen Seiten Ihrer Website mit eindeutigen Links miteinander verbinden. Die Links sollten sowohl von jeder Seite Ihrer Website aus folgen als auch von externen Quellen wie sozialen Netzwerken verfolgt werden.","faq_q_5":"Welche Vorteile bietet das Siloing-Konzept? ","faq_antwort_5":"Mit dem Siloing-Konzept k\u00f6nnen Sie Ihre Inhalte leicht navigieren und organisieren. Dies verbessert die Benutzererfahrung und f\u00f6rdert ein besseres Ranking in Suchmaschinen. Dar\u00fcber hinaus erleichtert es Ihnen, Ihre Inhalte zu bearbeiten und zu aktualisieren, so dass Sie die Kontrolle \u00fcber Ihre Website behalten.","faq_q_6":"Kann ich Siloing auch f\u00fcr mein Social-Media-Marketing nutzen?","faq_antwort_6":" Ja, Sie k\u00f6nnen Siloing tats\u00e4chlich auch f\u00fcr Ihr Social-Media-Marketing nutzen. Mit dem Siloing-Ansatz k\u00f6nnen Sie Ihre Inhalte in verschiedene Kategorien unterteilen, um die relevanten Beitr\u00e4ge an Ihre Zielgruppe zu bringen. Dies erleichtert es Ihnen, Ihre Zielgruppe besser zu erreichen und hilft Ihnen, neue Follower zu gewinnen und Ihre Reichweite zu erh\u00f6hen.","faq_q_7":"Wie unterscheidet sich Siloing von der Suchmaschinenoptimierung (SEO)?","faq_antwort_7":": W\u00e4hrend SEO-Strategien dazu dienen, das Ranking Ihrer Website in Suchmaschinen zu verbessern, konzentriert sich Siloing speziell auf die Struktur und Organisation Ihrer Website. Mit dem Siloing-Ansatz k\u00f6nnen Sie Ihre Inhalte strukturieren und eindeutig kategorisieren, so dass sie leicht f\u00fcr Suchmaschinenroboter erkennbar und auffindbar sind. SEO hilft Ihnen dagegen, beim Ranking in Suchmaschinen besser zu werden","faq_q_8":"Welche Arten von Inhalten kann ich siloien? ","faq_antwort_8":"Sie k\u00f6nnen fast alle Arten von Inhalten siloien. Dazu geh\u00f6ren Blog-Beitr\u00e4ge, Videos, Podcasts, Whitepapers, E-Books, Infografiken und andere Dateien. Es ist wichtig, dass Sie die einzelnen Seiten Ihrer Website in Kategorien unterteilen und sie mit relevanten Keywords versehen, um sie f\u00fcr Suchmaschinenroboter leichter auffindbar zu machen.","faq_q_9":"Wie kann ich ein effektives Siloing-System implementieren? ","faq_antwort_9":" Um ein effektives Siloing-System zu implementieren, m\u00fcssen Sie zun\u00e4chst eine hierarchische Struktur erstellen, die Ihre Hauptthemen und Unterthemen identifiziert. Dar\u00fcber hinaus m\u00fcssen Sie Ihre Seiten in Kategorien unterteilen, relevante Keywords ausw\u00e4hlen und Ihre Seiten mit eindeutigen Links miteinander verbinden. Wenn Ihre Website \u00fcber Unterseiten verf\u00fcgt, m\u00fcssen diese in den entsprechenden Kategorien platziert werden.","faq_q_10":"Was sind einige h\u00e4ufige Siloing-Fehler? ","faq_antwort_10":"Einige der h\u00e4ufigsten Fehler, die beim Siloing gemacht werden, sind die Verwendung falscher oder irrelevanten Keywords, die Verwendung nicht eindeutiger Links, die nicht korrekte Verlinkung zwischen Seiten, die Verwendung zu vieler Seiten und Kategorien, das Mischen verschiedener Themen auf derselben Seite sowie das Vergessen, Seiten und Kategorien mit eindeutigen Titeln zu versehen."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Was ist Silo Struktur im SEO? | In 6 Schritten zur Silo-Struktur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wolf-of-seo.de\/en\/what-is\/siloing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siloing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wolf-of-seo.de\/en\/what-is\/siloing\/\" \/>\n<meta property=\"og:site_name\" content=\"WOLF OF SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wolf.of.seo.ns\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-29T11:04:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/siloing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wolf_of_seo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/\",\"url\":\"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/\",\"name\":\"Was ist Silo Struktur im SEO? | In 6 Schritten zur Silo-Struktur\",\"isPartOf\":{\"@id\":\"https:\/\/wolf-of-seo.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/siloing.png\",\"datePublished\":\"2022-12-13T00:58:50+00:00\",\"dateModified\":\"2023-09-29T11:04:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/#primaryimage\",\"url\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/siloing.png\",\"contentUrl\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/siloing.png\",\"caption\":\"siloing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wolf-of-seo.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Siloing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wolf-of-seo.de\/#website\",\"url\":\"https:\/\/wolf-of-seo.de\/\",\"name\":\"WOLF OF SEO\",\"description\":\"Die E-Commerce SEO-Agentur\",\"publisher\":{\"@id\":\"https:\/\/wolf-of-seo.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wolf-of-seo.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wolf-of-seo.de\/#organization\",\"name\":\"WOLF OF SEO\",\"url\":\"https:\/\/wolf-of-seo.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg\",\"contentUrl\":\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg\",\"width\":1,\"height\":1,\"caption\":\"WOLF OF SEO\"},\"image\":{\"@id\":\"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wolf.of.seo.ns\",\"https:\/\/x.com\/wolf_of_seo\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Silo Structure in SEO? | In 6 steps to the silo structure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wolf-of-seo.de\/en\/what-is\/siloing\/","og_locale":"en_US","og_type":"article","og_title":"Siloing","og_url":"https:\/\/wolf-of-seo.de\/en\/what-is\/siloing\/","og_site_name":"WOLF OF SEO","article_publisher":"https:\/\/www.facebook.com\/wolf.of.seo.ns","article_modified_time":"2023-09-29T11:04:02+00:00","og_image":[{"url":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/siloing.png","width":1,"height":1,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@wolf_of_seo","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/","url":"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/","name":"What is Silo Structure in SEO? | In 6 steps to the silo structure","isPartOf":{"@id":"https:\/\/wolf-of-seo.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/#primaryimage"},"image":{"@id":"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/#primaryimage"},"thumbnailUrl":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/siloing.png","datePublished":"2022-12-13T00:58:50+00:00","dateModified":"2023-09-29T11:04:02+00:00","breadcrumb":{"@id":"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wolf-of-seo.de\/was-ist\/siloing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/#primaryimage","url":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/siloing.png","contentUrl":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2022\/12\/siloing.png","caption":"siloing"},{"@type":"BreadcrumbList","@id":"https:\/\/wolf-of-seo.de\/was-ist\/siloing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wolf-of-seo.de\/"},{"@type":"ListItem","position":2,"name":"Siloing"}]},{"@type":"WebSite","@id":"https:\/\/wolf-of-seo.de\/#website","url":"https:\/\/wolf-of-seo.de\/","name":"WOLF OF SEO","description":"The e-commerce SEO agency","publisher":{"@id":"https:\/\/wolf-of-seo.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wolf-of-seo.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wolf-of-seo.de\/#organization","name":"WOLF OF SEO","url":"https:\/\/wolf-of-seo.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/","url":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg","contentUrl":"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/11\/logo_wos_beitragsbild3.jpg","width":1,"height":1,"caption":"WOLF OF SEO"},"image":{"@id":"https:\/\/wolf-of-seo.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wolf.of.seo.ns","https:\/\/x.com\/wolf_of_seo"]}]}},"_links":{"self":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/glossary\/28271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":0,"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/glossary\/28271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/media\/28272"}],"wp:attachment":[{"href":"https:\/\/wolf-of-seo.de\/en\/wp-json\/wp\/v2\/media?parent=28271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}