{"id":15796,"date":"2021-12-27T06:57:47","date_gmt":"2021-12-27T05:57:47","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?post_type=glossary&#038;p=15796"},"modified":"2023-01-14T16:22:01","modified_gmt":"2023-01-14T15:22:01","slug":"what-is-google-consent-mode","status":"publish","type":"glossary","link":"https:\/\/wolf-of-seo.de\/en\/what-is\/what-is-google-consent-mode","title":{"rendered":"Google Consent Mode"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31573\\&#x201C; src=\" https: alt=\"What is Google Consent Mode\" width=\"750\" height=\"400\" srcset=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Google-Consent-Mode.jpg 750w, https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Google-Consent-Mode.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\"\/><\/p>\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Consent Mode<\/span><\/span> is a new optional feature to manage your visitors' consent settings when interacting with Google properties like <a href=\"https:\/\/wolf-of-seo.de\/blog\/google-analytics-top-berichte-fuer-anfaenger\/\" data-internallinksmanager029f6b8e52c=\"77\" title=\"Google Analytics\">Google Analytics<\/a> and <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/span><\/span>. Google introduced this feature to allow websites to collect anonymized metrics while also taking user preferences into account.<\/p>\n<p>Data protection regulations such as the General Data Protection Regulation (GDPR) require websites to <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Cookies<\/span><\/span> Manage in accordance with user consent. Cookie banners and other consent management tools help websites comply with privacy regulations, but they can have unintended consequences.<\/p>\n<p>When users consent to the use of analytics, advertising, or other <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Cookies<\/span><\/span> decline, they may be deprived of useful data about the operation of the website. Google's Consent Mode is a way for website owners to comply with privacy laws while gaining valuable metrics and insights into their business.<\/p>\n<h2 id=\"h-wie-funktioniert-der-google-consent-mode\">How does the Google Content Mode work?<\/h2>\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Consent Mode<\/span><\/span> f&#xFC;hrt zwei neue Tag-Einstellungen ein &#x2013; ad_storage und analytics_storage &#x2013; die das Verhalten auf der Grundlage der gespeicherten Cookie-Einstellungen der Nutzer\/innen &#xE4;ndern. Diese Einstellungen werden in der Regel &#xFC;ber eine Zustimmungsmanagementl&#xF6;sung wie Termly festgelegt. Wenn du die Tag-Einstellungen &#xE4;nderst, werden die Google-Werbe- und Analyseskripte dynamisch angepasst, damit sie den Einwilligungseinstellungen der Besucher\/innen und den internationalen Datenschutzbestimmungen entsprechen.<\/p>\n<p>When a user uses advertising and analytic<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Cookies<\/span><\/span> accepted, the Google advertising and analytics scripts will work normally.<\/p>\n<p>If a user refuses the use of advertising or analytic<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Cookies<\/span><\/span> off, the two new tag settings allow Google to collect non-identifying information. This non-identifying information can be used to measure conversions or other visitor information.<\/p>\n<p>If, for example, a user refuses to use advertising<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Cookies<\/span><\/span> the Consent Mode ensures that no new advertising<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Cookies<\/span><\/span> be set, existing advertising<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Cookies<\/span><\/span> not be read and IP addresses are not logged. Google nevertheless collects ad click information and other anonymized data. Consent Mode can also be used to black out advertising data and further anonymize user data.<\/p>\n<p>Consent Mode is only applicable to Google scripts. It does not change the behavior of other third-party analytics or advertising scripts.<\/p>\n<h2 id=\"h-warum-den-google-consent-mode-verwenden\">Why use Google Content Mode?<\/h2>\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Consent Mode<\/span><\/span> allows your website to collect useful data that may not otherwise be collected. Anonymized data points may be collected when users <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Cookies<\/span><\/span> disagree - that could be a large portion of your website visitors. This information can help websites better understand the effectiveness of advertising, visitor metrics, and more.<\/p>\n<p>Without Consent Mode, Google's services will not be available to users who use advertising or analytics services.<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Cookies<\/span><\/span> reject, not loaded at all, losing important information about the functioning and performance of your website.<\/p>\n<p>Consent Mode also enables websites to more easily comply with user consent. Once Consent Mode is implemented, Google's advertising and analytics scripts are automatically adjusted to match users' stored consent settings. No additional effort is required from the website operator.<\/p>\n<h2 id=\"h-wie-funktioniert-der-google-consent-mode-mit-termly\">How does Google Content Mode work with Termly?<\/h2>\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Consent Mode<\/span><\/span> Requires the use of a consent management system. If you haven't implemented a consent solution yet, you can use Termly's Consent Manager, which is also compliant with GDPR, CCPA, and other privacy regulations.<\/p>\n<p>Your website visitors can save their consent settings using the Termly consent banner, and the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Consent Mode<\/span><\/span> will work with these saved settings. You can implement Consent Mode directly on the page by customizing your tracking scripts or via Google Tag Manager.<\/p>\n<p>The consent solution from Termly works with or without <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Consent Mode<\/span><\/span>.<\/p>\n<h2 id=\"h-was-sollte-ich-sonst-noch-beachten-wenn-ich-den-google-consent-mode-verwende\">What else should I be aware of when using Google Consent Mode?<\/h2>\n<p>If you want to use the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Consent Mode<\/span><\/span> you're relying on Google to follow the right practices when it comes to your customers' privacy.<\/p>\n<p>When you use Consent Mode, you don't disable Google scripts based on your visitors' preferences. Instead, you run the scripts and tell Google about your visitors' preferences. This tells Google to adjust the tracking so that it complies with international regulations.<\/p>\n<p>As a general rule of thumb, before you share customer data with a third party, always make sure you know how the third party will handle that data. You can read more about the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Consent Mode<\/span><\/span> and read its behavior in the Google documentation or privacy policy.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":31573,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15796","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":{"show_faq":true,"faq_q_1":"Was ist Google Consent Mode?","faq_antwort_1":"Google Consent Mode ist eine Technologie, die Entwicklern hilft, das Recht auf Datenschutz und Datensicherheit zu respektieren. Es ist ein Tool, durch das Entwickler Google-Dienste so konfigurieren k\u00f6nnen, dass sie nur verf\u00fcgbar sind, wenn ein Nutzer eine Zustimmungserkl\u00e4rung abgibt. Dadurch k\u00f6nnen Nutzer ihre Daten und Pr\u00e4ferenzen sch\u00fctzen.","faq_q_2":"Was sind die Vorteile von Google Consent Mode?","faq_antwort_2":"Google Consent Mode bietet Entwicklern die M\u00f6glichkeit, ihren Nutzern mehr Kontrolle \u00fcber die Verarbeitung ihrer pers\u00f6nlichen Daten zu geben. Es erm\u00f6glicht es ihnen auch, die Verarbeitung ihrer Daten zu \u00fcberwachen und zu verwalten. Au\u00dferdem stellt es sicher, dass die Daten nur dann verarbeitet werden, wenn der Nutzer zustimmt.","faq_q_3":"Warum ist Google Consent Mode wichtig?","faq_antwort_3":"Google Consent Mode ist wichtig, da es Menschen mehr Kontrolle \u00fcber ihre Daten gibt. Auf diese Weise k\u00f6nnen sie entscheiden, welche Daten sie preisgeben und f\u00fcr welchen Zweck sie verwendet werden. Dies ist besonders wichtig, um sicherzustellen, dass die Daten nur f\u00fcr die Zwecke verarbeitet werden, f\u00fcr die sie bestimmt sind.","faq_q_4":"Wie funktioniert Google Consent Mode?","faq_antwort_4":"Google Consent Mode funktioniert, indem Entwickler die Google-Dienste so konfigurieren, dass sie nur dann nutzbar sind, wenn der Nutzer ausdr\u00fccklich zustimmt. Dies erm\u00f6glicht es Entwicklern, sicherzustellen, dass die Daten nur f\u00fcr die Zwecke verarbeitet werden, f\u00fcr die sie bestimmt sind. ","faq_q_5":"Welche Art von Daten werden durch Google Consent Mode gesch\u00fctzt?","faq_antwort_5":"Google Consent Mode sch\u00fctzt alle Arten von pers\u00f6nlichen Daten, die ein Nutzer m\u00f6glicherweise preisgibt, einschlie\u00dflich Name, Adresse, Kontaktdaten, Einkaufsverhalten oder Browseraktivit\u00e4t.","faq_q_6":"Wird die Datenverarbeitung durch Google Consent Mode behindert?","faq_antwort_6":"Nein, die Datenverarbeitung wird nicht durch Google Consent Mode behindert. Es bietet lediglich die Kontrolle an, die ein Nutzer ben\u00f6tigt, um sicherzustellen, dass seine Daten nur f\u00fcr die Zwecke verarbeitet werden, f\u00fcr die sie bestimmt sind.","faq_q_7":"Welche Arten von Anwendungen k\u00f6nnen von Google Consent Mode profitieren?","faq_antwort_7":"Google Consent Mode kann f\u00fcr alle Arten von Anwendungen genutzt werden, einschlie\u00dflich Web- und Mobilanwendungen, digitale Plattformen und mehr.","faq_q_8":"Wird Google Consent Mode auch f\u00fcr Nutzer in anderen L\u00e4ndern angeboten? ","faq_antwort_8":"Ja, Google Consent Mode wird in allen L\u00e4ndern angeboten, in denen Google-Dienste verf\u00fcgbar sind.","faq_q_9":"Welche Google-Dienste unterst\u00fctzen Google Consent Mode?","faq_antwort_9":"Google Consent Mode unterst\u00fctzt alle Google-Dienste, einschlie\u00dflich Google Maps, Google Ads, Google Play und mehr.","faq_q_10":" Wo k\u00f6nnen Entwickler mehr \u00fcber Google Consent Mode erfahren?","faq_antwort_10":" Entwickler k\u00f6nnen mehr \u00fcber Google Consent Mode auf der offiziellen Google-Website erfahren. Dort finden sie auch Links zu weiteren Ressourcen, die ihnen bei der Implementierung des Tools helfen."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WOLF OF SEO<\/title>\n<meta name=\"description\" content=\"Eventuell d\u00fcrftest Du schon mitbekommen haben, dass Du deine Cookies individuell verwalten kannst. 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