{"id":15767,"date":"2021-12-24T10:45:42","date_gmt":"2021-12-24T09:45:42","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?post_type=glossary&#038;p=15767"},"modified":"2023-01-14T16:22:29","modified_gmt":"2023-01-14T15:22:29","slug":"conversion-rate-2","status":"publish","type":"glossary","link":"https:\/\/wolf-of-seo.de\/en\/what-is\/conversion-rate-2","title":{"rendered":"Conversion rate"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31548\\&#x201C; src=\" https: alt=\"What is conversion rate\" width=\"750\" height=\"400\" srcset=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Conversionsrate.jpg 750w, https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2023\/01\/Conversionsrate.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\"\/><\/p>\n<p><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion rate<\/span><\/span>... this may sound like a religious metric, but in reality it's one of the best ways to measure the performance of your advertising campaigns.<\/p>\n<p>Unlike the click-through rate or the cost per click, the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion rate<\/span><\/span>how well your marketing gets people to do what you want them to do (in the marketing world, we call this \"converting\"). Generally, the higher your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion rate<\/span><\/span>the better your marketing!<\/p>\n<p>In this article, we'll go over what your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span> is how you calculate it and, most importantly, how you can improve it.<\/p>\n<h2 id=\"h-was-ist-die-conversionsrate\">What is the conversion rate?<\/h2>\n<p>Simply put your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span> The percentage of visitors to your website or landing page who convert (i.e., do what you want them to do). Depending on your business goals, a \"conversion\" can be almost anything, but here are a few common types of conversions:<\/p>\n<ul>\n<li>Make a purchase<\/li>\n<li>Submitting a form (contact form, lead gen form, etc.)<\/li>\n<li>A call to your company<\/li>\n<li>Participation in your online chat<\/li>\n<li>Registration for a (paid or free) subscription (e.g. a newsletter)<\/li>\n<li>Register on the website<\/li>\n<li>Download something (software trial, eBook, mobile app, etc.)<\/li>\n<li>Use something (new\/enhanced feature of your software or app, just using your software\/app for a period of time).<\/li>\n<li>Upgrades for their service<\/li>\n<li>Engage with your site in some way (time on site, repeat visits, number of pages visited)<\/li>\n<li>There are many other actions people can take on a website, but that should give you a sense of what a \"conversion\" is. Basically, a conversion is a measurable action that moves a potential customer along the path to becoming a paying customer in some important way.<\/li>\n<\/ul>\n<h2 id=\"h-wie-berechne-ich-die-conversionrate\">How do I calculate the conversion rate?<\/h2>\n<p>Conversion calculation is actually quite simple. You just have to divide the number of conversions you get in a certain period of time by the total number of visitors to your website or <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/span><\/span> and multiply by 100%.<\/p>\n<p><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion rate<\/span><\/span> = (conversions \/ total visitors) * 100%<\/p>\n<p>For example, if your website had 17,492 visitors and 2,305 conversions last month, your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion rate<\/span><\/span> 13,18%. Simple enough, right? If you set up your tracking correctly, most online advertising (eg. <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Google Ads<\/span><\/span>, Facebook Ads) and analytics platforms (e.g. <a href=\"https:\/\/wolf-of-seo.de\/blog\/google-analytics-top-berichte-fuer-anfaenger\/\" data-internallinksmanager029f6b8e52c=\"77\" title=\"Google Analytics\">Google Analytics<\/a>) your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion rate<\/span><\/span> even display them directly in their interface.<\/p>\n<h2 id=\"h-conversionrate-vs-klick-conversionsrate\">Conversion rate vs. click conversion rate?<\/h2>\n<p>Now you may be thinking, \"But what if the same person converts multiple times? How does that affect my <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion rate<\/span><\/span> off? Should I count this as one conversion or multiple conversions?\"<\/p>\n<p>These are all important questions. To get a handle on the \"total conversions vs. converting visitors\" problem, marketers use various terms to describe the situation at hand.<\/p>\n<p>As already mentioned, the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion rate<\/span><\/span> The number of conversions divided by the number of visitors. To see what percentage of visitors converted (regardless of how many times they converted), you divide the converting visitors by the total number of visitors and multiply by 100%. We usually call this your \"click-through rate\".<\/p>\n<p>Click conversion rate = (converting visitors \/ total visitors) * 100%<\/p>\n<p>For many companies, the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span> practically identical with the click-<span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span>, so in this article we will focus on the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span>. However, click conversion rate can be useful if you have a lot of repeat conversions and want to know what percentage of your visitors are actually converting.<\/p>\n<h2 id=\"h-aussagekraftige-daten-erhalten\">Obtain meaningful data<\/h2>\n<p>One thing to keep in mind when calculating your conversion rate is the quality of your data. For example, I've seen campaigns and pages with a conversion rate of 100 %... that seems great until you realize they only had one visitor.<\/p>\n<p>If the sample of your visitors is not very large, it's hard to trust your results. If 5% of 20 visitors convert on your site and one of them converts by accident (it happens), is your site performing very well? Probably not, because your only conversion was an accident.<\/p>\n<p>On the other hand, if 5 % out of 10,000 people convert and 5 of them convert randomly, your conversion rate drops from 5 % to 4.95 %. That's still pretty reliable data.<\/p>\n<p>As each <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span><\/span>-source has some degree of natural randomness (random conversions, people who actually wanted to convert but didn't, random periods of high or low conversion rates. Is the only effective way to look at your conversion rates a long enough time frame.<\/p>\n<p>Of course, as with most other conversion rates, there is no \"right\" time frame for every business. Many marketers like to use a month as a time frame, but if you're a big site like Wal-Mart, you may only need a day to get meaningful data. If you only have a few hundred visitors a month, it may take 6 months to get a feel for your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span> get.<\/p>\n<h2 id=\"h-was-ist-eine-gute-conversionrate\">What is a good conversion rate?<\/h2>\n<p>As you can probably imagine, conversion rate varies significantly depending on the quality of traffic, the industry, the business, what you're selling, and even the specific conversion campaign you're pursuing. Therefore, while you can find general conversion rate statistics, what is a good conversion rate for you ultimately depends on your business and your marketing campaign.<\/p>\n<p>It's also important to know that a conversion is not always synonymous with a purchase. While the conversion rate is a useful metric, the goal of most marketing efforts is not to drive conversions, but to generate sales.<\/p>\n<p>For example, imagine you're a partner in a law firm that takes in an average of $3,500 per paying new client and has a profit margin of 50 %. You run 5 marketing campaigns where one conversion is someone filling out a lead form on your landing page.<\/p>\n<h2 id=\"h-teste-dein-traffic\">Test your traffic<\/h2>\n<p>Besides testing your website, there is another great way to get your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span> to improve: Test your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span><\/span>. If the majority of your traffic comes from the organic search results on Google, that's obviously not an option, but if you're running a pay-per-click campaign, you have a big impact on who visits your website or <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/span><\/span> visited and why.<\/p>\n<p>This is important because the wrong <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span><\/span> will not convert - even on the perfect page.<\/p>\n<p>So how can you make sure you're using the right <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span><\/span> on your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Landing Page<\/span><\/span> send? Here are 4 things you should keep in mind.<\/p>\n<h2 id=\"h-fazit\">Conclusion<\/h2>\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span> is one of the most important marketing metrics. Unlike the click rate, the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span> from what percentage of your visitors actually do what you want them to do. You can buy as many clicks as you want, but if those clicks don't convert, something is wrong.<\/p>\n<p>Now that you know what the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span> is how to use them and how you can <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span> can improve, it is time to <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span>-data for you!<\/p>\n<p>By the way, if you need help setting up conversion tracking or optimizing your conversion rates, let us know here or in the comments. We'll be happy to help.<\/p>\n<p>What do you think about <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Conversion Rate<\/span><\/span>? Do you think it is a useful metric? Would you add any other tips to this article? Leave a comment and let me know!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":31548,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15767","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":{"show_faq":true,"faq_q_1":"Was ist eine Conversion Rate?","faq_antwort_1":"Die Conversion Rate ist eine wichtige Kennzahl, die das Verh\u00e4ltnis zwischen den Besuchern einer Website oder eines Online-Shops und den Ums\u00e4tzen misst. Sie gibt an, wie viele Besucher eine bestimmte Aktion auf der Website ausgef\u00fchrt haben, z.B. einen Kauf, ein Abonnement oder einen Download.","faq_q_2":"Wie wird die Conversion Rate berechnet?","faq_antwort_2":"Die Conversion Rate wird durch Dividieren der Anzahl der Conversions durch die Anzahl der Besucher der Seite ermittelt. Die Conversion Rate kann auf verschiedene Weisen berechnet werden, je nachdem, was als Conversion betrachtet wird. Beispiel: Wenn 100 Besucher einer Seite und 20 Conversions erzielt wurden, betr\u00e4gt die Conversion Rate 20%.","faq_q_3":"Was ist eine gute Conversion Rate?","faq_antwort_3":"Es ist schwierig, eine allgemein akzeptierte Antwort zu geben, da die Conversion Rates je nach Branche, Produkt oder Dienstleistung variieren. Laut Branchenstudien liegt eine gute Conversion Rate im Bereich von 1-3%, wobei jede Marke ihre eigene Conversion Rate anstreben muss, basierend auf ihren eigenen Zielen und Werten.","faq_q_4":"Wie kann man die Conversion Rate verbessern?","faq_antwort_4":"Es gibt viele verschiedene M\u00f6glichkeiten, die Conversion Rate zu verbessern. Zun\u00e4chst sollte man das Design der Website \u00fcberpr\u00fcfen, um sicherzustellen, dass es benutzerfreundlich ist und die wichtigsten Informationen leicht zu finden sind. Dar\u00fcber hinaus k\u00f6nnen A\/B-Tests, personalisierte Inhalte, Anreize f\u00fcr Conversions und eine klare Call-to-Action dazu beitragen, die Conversion Rate zu verbessern.","faq_q_5":"Welche Faktoren beeinflussen die Conversion Rate?","faq_antwort_5":"Es gibt viele Faktoren, die die Conversion Rate beeinflussen k\u00f6nnen. Dazu geh\u00f6ren die Nutzerfreundlichkeit der Website, die Qualit\u00e4t und Relevanz des Inhalts, die Anzahl und Qualit\u00e4t der Call-to-Action-Elemente, sowie die Qualit\u00e4t des Kundenservice und der Website-Performance.","faq_q_6":"Welche Tools k\u00f6nnen verwendet werden, um die Conversion Rate zu messen?","faq_antwort_6":"Es gibt eine Reihe von Tools zur Messung der Conversion Rate, die je nach Bedarf verwendet werden k\u00f6nnen. Einige der beliebtesten Tools sind Google Analytics, HotJar und Optimizely. Diese Tools k\u00f6nnen verwendet werden, um die Conversion Rate genau zu messen, aber auch, um die Besucheraktivit\u00e4t und die Website-Performance zu \u00fcberwachen.","faq_q_7":"Was ist eine Conversion Funnel?","faq_antwort_7":"Ein Conversion Funnel ist ein System, mit dem verfolgt werden kann, wie Besucher durch den Verkaufsprozess navigieren. Es ist ein grafisches Modell, das die verschiedenen Schritte des Kaufvorgangs darstellt, von der ersten Interaktion bis zur letztendlichen Conversion.","faq_q_8":"Wie k\u00f6nnen Conversion Funnels verwendet werden, um die Conversion Rate zu steigern?","faq_antwort_8":"Conversion Funnels k\u00f6nnen verwendet werden, um zu verstehen, wo Besucher im Kaufprozess aussteigen und was sie daran hindert, den Kauf abzuschlie\u00dfen. Mithilfe dieser Informationen k\u00f6nnen Unternehmen spezifische Anpassungen vornehmen, um die Conversion Rate zu erh\u00f6hen, z.B. den Inhalt und die Navigation der Website verbessern oder verschiedene Calls-to-Action testen.","faq_q_9":"Wie kann man die Conversion Rate \u00fcber die Zeit hinweg beobachten?","faq_antwort_9":"Die Verwendung eines Tools zur Datenerfassung, z.B. Google Analytics, kann dazu beitragen, die Conversion Rate \u00fcber einen l\u00e4ngeren Zeitraum zu beobachten, wodurch Trends erkannt werden k\u00f6nnen. Zus\u00e4tzlich zu den Conversion Rates k\u00f6nnen auch andere Metriken, wie die Anzahl der Besucher, die durchschnittliche Sitzungsdauer oder die Bounce Rate, beobachtet werden, um ein umfassendes Bild des Kundenverhaltens zu erhalten.","faq_q_10":"Was kann ein Unternehmen tun, um die Conversion Rate zu erh\u00f6hen?","faq_antwort_10":"Es gibt viele M\u00f6glichkeiten, die Conversion Rate zu erh\u00f6hen. Unternehmen k\u00f6nnen zun\u00e4chst die Kundenexperience verbessern, indem sie die Website-Performance optimieren, die Navigation vereinfachen und die Inhalte \u00fcberarbeiten. Dar\u00fcber hinaus k\u00f6nnen verschiedene Marketing- und Werbeaktionen, wie z.B. A\/B-Tests, personalisierte Inhalte oder Anreize f\u00fcr Conversions, verwendet werden, um die Conversion Rate zu erh\u00f6hen."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WOLF OF SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wolf-of-seo.de\/en\/what-is\/conversion-rate-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversionsrate\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wolf-of-seo.de\/en\/what-is\/conversion-rate-2\/\" \/>\n<meta property=\"og:site_name\" content=\"WOLF OF SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wolf.of.seo.ns\" \/>\n<meta property=\"article:modified_time\" 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