{"id":15717,"date":"2021-12-23T13:43:15","date_gmt":"2021-12-23T12:43:15","guid":{"rendered":"https:\/\/wolf-of-seo.de\/?post_type=glossary&#038;p=15717"},"modified":"2023-09-29T15:14:17","modified_gmt":"2023-09-29T13:14:17","slug":"what-is-domain-authority","status":"publish","type":"glossary","link":"https:\/\/wolf-of-seo.de\/en\/what-is\/what-is-domain-authority","title":{"rendered":"Domain Authority"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-30572\\&#x201C; src=\" sizes=\"(max-width: 750px) 100vw, 750px\" srcset=\"https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/12\/Was-ist-Domain-Authority.png 750w, https:\/\/wolf-of-seo.de\/wp-content\/uploads\/2021\/12\/Was-ist-Domain-Authority.png 300w\" alt=\"What is Domain Authority\" width=\"750\" height=\"400\"\/><\/p>\n<p>You've heard this term before and know it's important, but you don't know exactly what it means - let alone how to use it to boost your business. But never fear! At the end of this article, you'll learn the exact definition of the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span>how to increase the domain authority of your website and much more. That's right, we're going to shed light and help you understand this important marketing concept.<\/p>\n<p>Sounds like a plan? Then let's get started...<\/p>\n<h2 id=\"h-was-ist-domain-authority\">What is Domain Authority?<\/h2>\n<p>Domain Authority or \"DA\" is \"a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span><\/span>-value for search engines, which predicts how likely it is that a website will appear on search engine results pages (<a title=\"Click Through Rate\" href=\"https:\/\/wolf-of-seo.de\/blog\/optimierung-der-suchergebnisse-serps-optimierung\/\" data-internallinksmanager029f6b8e52c=\"74\">SERP<\/a>s) appears. The Domain Authority score ranges from one to 100, with higher scores indicating better placement.\"<\/p>\n<p>The <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> is calculated by combining several factors, including the linking root domains and the number of total links, into a single <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> Score can be summarized.<\/p>\n<p>It is important to know that the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> predicts success, but does not necessarily represent it. The metric is not used by Google and increasing your DA does not automatically lead to a higher ranking of your website in Google search results.<\/p>\n<p>In short, the domain authority of your website helps you determine your competitiveness in your niche. This in turn helps you to strategically choose your keywords.<\/p>\n<p>For example, let's say the DA value of your website is 56. If you want to use DA for a particular <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/span><\/span> compete with websites whose <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> is between 39 and 47, you have a good chance of ranking with a well-written blog post or website. But if you're up against websites with a <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> in the 80's, you should focus on a different <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Keyword<\/span><\/span> focus.<\/p>\n<h2 id=\"h-was-ist-eine-gute-domain-authority-score\">What is a good Domain Authority Score?<\/h2>\n<p>As already mentioned, the values for the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> from one to 100. Each website starts with a value of one and then increases as its popularity and <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span><\/span> an. A good domain value depends on the domain authority values of your direct competitors.<\/p>\n<p>Let's go back to our previous example and assume you have a DA of 56. That's much lower than Google's score, which is in the 90s. But since your hypothetical website is not competing with Google for customers, this comparison is irrelevant.<\/p>\n<p>After researching the scores of your direct competitors, you find that most of them are in the mid-forties, which means your DA of 56 is excellent.<\/p>\n<p>To determine if your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> Score is good or not, compare it with your competitors' scores. If it's higher, you're doing well. If it's lower, you still have some work to do. It's as simple as that.<\/p>\n<h2 id=\"h-steigerung-der-domain-authority-in-3-schritten\">Increase domain authority in 3 steps<\/h2>\n<p>We've covered a lot already, but there's one more important topic we need to address... How to increase domain authority! That's what we're going to discuss in this section. Follow these three steps and you'll be well on your way to a higher DA.<\/p>\n<h3 id=\"h-1-mach-die-grundlagen-richtig\">1. do the basics right<\/h3>\n<p>The very first thing you need to do is make sure your website is built properly. That means optimizing your on-page content, making sure your site loads quickly, and creating a mobile-friendly site that's easy to use on a phone or tablet. Here are a few tips to help you get started:<\/p>\n<p>Don't neglect your internal links, because they help search engines like Google to find content. <a title=\"Crawling\" href=\"https:\/\/wolf-of-seo.de\/was-ist\/crawling\/\" data-internallinksmanager029f6b8e52c=\"52\">crawl<\/a> and index it. Just make sure that your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Anchor text<\/span><\/span> matches the page you are linking to.<\/p>\n<p>Test your website for mobile-friendliness. Mobile-optimized websites offer a better user experience and increase the likelihood that your content will be viewed. <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span><\/span> receive<\/p>\n<p>Place with <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">PageSpeed<\/span><\/span> Insights to make sure your website loads fast. Slow websites have a high bounce rate, which is an important signal for Google and the other search engines.<\/p>\n<h3 id=\"h-2-baue-hochwertige-backlinks-auf\">2. build high quality backlinks<\/h3>\n<p>When it comes to domain authority, high-quality <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span><\/span> is the be-all and end-all. The more you have, the higher your score. We've written a detailed post about link building that you should definitely read. But for now, keep these things in mind:<\/p>\n<p>Create good content: Authoritative websites will only link to your content if it is remarkable. So take your time and create in-depth blogs, videos, etc. that are better than what already exists on the Internet. The effort will be worth it, guaranteed.<\/p>\n<p>Promote your content: Great content alone isn't enough. Give it a boost by promoting it to your email list and social media. This way, your work will be noticed, which in turn will increase your backlink chances.<\/p>\n<p>Implement a link building strategy: First-class content and a consistent promotion strategy will get the ball rolling. But you should also take a more proactive approach to link building. To do this, contact key websites and ask them to link to you. There is a right way and a wrong way to do this, which we describe in the link building article above.<\/p>\n<p>Commit to the guest<a title=\"blogging\" href=\"https:\/\/wolf-of-seo.de\/was-ist\/blogging\/\" data-internallinksmanager029f6b8e52c=\"85\">blogging<\/a>: Schlie&#xDF;lich kann auch das Gastbloggen f&#xFC;r seri&#xF6;se Websites eine gute M&#xF6;glichkeit sein, <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span><\/span> Build. For one, you can link to your own website in the content you write. And secondly, the people who read your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Guest article<\/span><\/span> read this like, they might search your site for similar content and then link to some of your posts.<\/p>\n<h3 id=\"h-3-reduziere-minderwertige-backlinks\">3. reduce low quality backlinks<\/h3>\n<p>Not all links are created equal. To increase your domain authority, you need to secure high-quality links and break down low-quality links. However, this begs the question: What is a high-quality link?<\/p>\n<p>A high-quality link is one that comes from a reputable site. For example, a link from the New York Times is considered high-quality because the publisher is well-known and respected. Links from unknown, spammy sites, on the other hand, are considered low-quality.<\/p>\n<p>The easiest way to eliminate low-quality links is to use a tool like <a title=\"SEMrush\" href=\"https:\/\/wolf-of-seo.de\/semrush-test\/\" data-internallinksmanager029f6b8e52c=\"81\">SEMrush<\/a>with which you <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span><\/span> can identify your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> Harm Score. Once you have the complete list, remove it manually if possible, or <a title=\"Google Disavow\" href=\"https:\/\/wolf-of-seo.de\/was-ist\/google-disavow-tool\/\" data-internallinksmanager029f6b8e52c=\"23\">disavow<\/a>iere them via Google.<\/p>\n<h2>Advantages<\/h2>\n<p>The biggest advantage of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> is that there is an easy way to evaluate the SEO performance of a website. Since the value is evaluated on a scale from 0 to 100, it is easy to compare a website with others. In addition, DA values can be used to determine on which <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">SERP<\/span><\/span>-positions a website ranks for certain search queries.<\/p>\n<p><strong>Advantages of high <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> can be:<\/strong><\/p>\n<ol>\n<li><strong>Better SEO <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span><\/span>: <\/strong>A high <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> can help your website rank better in the search engines. When your website ranks better in the search engines, it is likely to get more <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span><\/span> received, which in turn can lead to more visitors and possibly more customers.<\/li>\n<li><strong>Reputation<\/strong>: A high <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> can also help your website be seen as trustworthy and authoritative. This can help more people visit your website and trust your content more.<\/li>\n<li><strong>Revenue through guest posts or advertising<\/strong>As I mentioned earlier, advertisers could use your <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> Review when deciding if they want to advertise in your website. A high <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> could help make them want to advertise in your website, which in turn can lead to more income for you.<\/li>\n<li><strong>Link Building:<\/strong> If you are trying to get external links from other websites to your own, a high <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> help make these sites willing to link to your site. Links from other websites can help your website rank better in search engines and get more <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Traffic<\/span><\/span> receives.<\/li>\n<\/ol>\n<h2>Disadvantages<\/h2>\n<p>A disadvantage of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> is that it does not necessarily reflect the actual SEO performance of a website. It is an indicator, but not an absolute measure. Moreover, it may take some time for changes in the DA value of a website to take effect.<\/p>\n<p>Here are some disadvantages of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> as metrics:<\/p>\n<ol>\n<li><strong>Only one metric:<\/strong> <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> is only one metric calculated by a single company. There are many other factors that search engines consider when deciding how well a website should rank in search results. That's why you should not only look at <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> but also on other factors such as the quality of your content and the user-friendliness of your website.<\/li>\n<li><strong>No official metric: <\/strong><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> is not an official metric used by search engines like Google. Google uses its own algorithms to determine how well a website should rank in search results. Therefore the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> of a website differ from the position it occupies in Google search results.<\/li>\n<li><strong>No real-time updates: <\/strong><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> is not updated in real time. It may take some time for changes to your website to appear in the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> be reflected. So, if you make changes to your website that are intended to help improve the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> it may take a while before you see the results.<\/li>\n<li><strong>No exact values:<\/strong> <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> is a scaled metric that is given on a scale from 0 to 100. However, the values are not exact and can vary slightly from different tools. Therefore, you should not focus too much on the exact values, but rather get a rough overview of the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> of your website.<\/li>\n<\/ol>\n<p>It is important to note that <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> is only one factor that determines the quality and popularity of a website. There are many other factors that search engines take into account when deciding how well a website should rank in search results. That's why you should not only look at <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> but also on other factors such as the quality of your content and the user-friendliness of your website.<\/p>\n<h2>Use cases<\/h2>\n<p><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> can be used for a variety of purposes. A common use case is to compare the SEO performance of a website with that of competitors.<\/p>\n<p><strong>Some use cases of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> are:<\/strong><\/p>\n<ol>\n<li><strong>Comparison of websites:<\/strong> If you want to compare several websites to find out which one performs best in search engines, you can use the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> of each website. A website with a higher <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> will probably rank better in search engine results than a website with low <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span>.<\/li>\n<li><strong>Competitor comparison:<\/strong> If you are trying to improve your website in search engines, it can be helpful to use the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> of your website compared to your competition. If your competition has a higher <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> has, it might be more difficult to improve your positions towards you. In this case, you could try to <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> of your website through link building for your website.<\/li>\n<li><strong>Link Building:<\/strong> If you are trying to get external links from other websites to your own, it might be helpful to use the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> of the websites you want to get links from. Links from websites with high <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> can bring more benefit to your own website than links from websites with low <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span>.<\/li>\n<\/ol>\n<h2><strong>Why Domain Authority can also lead to wrong decisions<\/strong><\/h2>\n<p><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span> (DA) is a metric developed by Moz that attempts to measure the \"authority\" of a website based on the number and quality of its incoming <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> to measure. Although <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span> can serve as a useful indicator of the overall \"strength\" of a website, it is a superficial metric that, taken in isolation, is not sufficient to judge the overall SEO performance of a website. Here are some reasons why:<\/p>\n<ol>\n<li><strong>Focuses only on <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>:<\/strong> <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span> focuses exclusively on the number and quality of the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span>that a website receives. It does not take into account other important SEO aspects such as on-page optimization, technical SEO, user experience and content quality. A website with high DA can still rank poorly if it weakens in these other areas.<\/li>\n<li><strong>Not developed by Google:<\/strong> Since DA was developed by Moz and not Google, it is not an official <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ranking<\/span>-Metrics. Google uses its own algorithm to evaluate the quality of <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> to rate, and it is not guaranteed that DA and Google's rating will always match.<\/li>\n<li><strong>Manipulable<\/strong>: As with any metric, there is a possibility that DA is manipulated. For example, websites can <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> buy from other websites with high DA to artificially increase their own DA value, but this does not necessarily improve their ranking in search results.<\/li>\n<li><strong>No guarantee of high rankings:<\/strong> A high DA value does not automatically mean that a website ranks well in search results. A website can have many high-quality <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> have, but if the content is not relevant or of poor quality, users will not stay on the page, which can have a negative impact on rankings.<\/li>\n<li><strong>Changes over time:<\/strong> Like all metrics, DA can fluctuate over time. Websites that previously had valuable <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Backlinks<\/span> delivered can lose quality or even disappear, which affects the DA value. Therefore, it is important to check the DA regularly and not to rely on it exclusively.<\/li>\n<\/ol>\n<p>In summary, the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span> a helpful indicator of the overall backlink quality of a website, but should not be considered in isolation. To get a comprehensive assessment of a website's SEO performance, other aspects such as on-page optimization, technical SEO, user experience and content quality should also be considered.<\/p>\n<h2>Conclusion<\/h2>\n<p><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span> is a common metric to evaluate the SEO performance of a website. It can be used to compare the SEO performance of a website with that of competitors, and can also be used to determine on which positions a website ranks for certain search queries. However, it is important to note that it is only an indicator and not an absolute measure of a website's SEO performance.<\/p>","protected":false},"excerpt":{"rendered":"<p>You've heard this term before and know it's important, but you don't know exactly what it means - let alone how to use it to boost your business. But never fear! At the end of this article, you'll learn the exact definition of the <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Domain Authority<\/span><\/span>how to increase the domain authority of your website [...].<\/p>","protected":false},"author":3,"featured_media":30572,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15717","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":{"show_faq":true,"faq_q_1":"Was ist Domain Authority?","faq_antwort_1":"Domain Authority (DA) ist ein Metrik-System, das von Moz entwickelt wurde, um die Qualit\u00e4t einer Domain zu bestimmen. Domain Authority misst die F\u00e4higkeit einer Domain, Suchmaschinenergebnisse zu erzielen, und wird auf einer Skala von 0 bis 100 bewertet. ","faq_q_2":"Wie wird die Domain Authority ermittelt?","faq_antwort_2":"Domain Authority wird anhand verschiedener Faktoren berechnet, die die Qualit\u00e4t einer Domain widerspiegeln. Dazu geh\u00f6ren die Anzahl und Qualit\u00e4t der eingehenden Links, die St\u00e4rke der Subdomains, die On-Page-Optimierung und die Qualit\u00e4t der Inhalte.","faq_q_3":"Was sind die Vorteile einer hohen Domain Authority?","faq_antwort_3":"Eine hohe Domain Authority kann dazu beitragen, dass Ihre Website bei Suchanfragen h\u00f6her in den organischen Suchergebnissen platziert wird, was auf lange Sicht mehr Besucher, mehr Verkehr und mehr Umsatz bedeutet.","faq_q_4":"Welche Strategien k\u00f6nnen zur Verbesserung der Domain Authority verwendet werden?","faq_antwort_4":"Um die Domain Authority zu verbessern, k\u00f6nnen Sie eine Reihe verschiedener Strategien anwenden, darunter die Erstellung qualitativ hochwertiger Inhalte, die Optimierung f\u00fcr Suchmaschinen, die Verlinkung auf hochwertige Websites und das Earnen von qualitativ hochwertigen Backlinks. ","faq_q_5":"Muss ich f\u00fcr eine h\u00f6here Domain Authority bezahlen?","faq_antwort_5":"Nein. Es gibt keine Notwendigkeit zu bezahlen, um eine h\u00f6here Domain Authority zu erreichen. Eine h\u00f6here Domain Authority kann durch die oben genannten Strategien und durch Geduld und Kontinuit\u00e4t erreicht werden.","faq_q_6":"Wie kann ich meine Domain Authority \u00fcberpr\u00fcfen?","faq_antwort_6":"Sie k\u00f6nnen Ihre Domain Authority mithilfe des Moz Domain Authority Checkers \u00fcberpr\u00fcfen. Dieser kostenlose Service wird von Moz bereitgestellt und bietet eine einfache M\u00f6glichkeit, Ihre Domain Authority zu \u00fcberpr\u00fcfen und zu verfolgen. ","faq_q_7":"Gibt es eine M\u00f6glichkeit, die Domain Authority schnell zu erh\u00f6hen?","faq_antwort_7":"Nein. Es gibt keine M\u00f6glichkeit, die Domain Authority schnell zu erh\u00f6hen, da sie anhand verschiedener Faktoren berechnet wird, die nicht in kurzer Zeit ge\u00e4ndert werden k\u00f6nnen. ","faq_q_8":"Hat die Domain Authority Einfluss auf das Ranking in Suchmaschinen?","faq_antwort_8":"Ja. Die Domain Authority ist einer der Faktoren, die Suchmaschinen bei der Bewertung einer Website mit einbeziehen. Eine h\u00f6here Domain Authority ist mit einer h\u00f6heren Wahrscheinlichkeit verbunden, dass Ihre Website bei Suchanfragen h\u00f6her in den organischen Suchergebnissen platziert wird. ","faq_q_9":"Welche Domain Authority ist f\u00fcr meine Website w\u00fcnschenswert?","faq_antwort_9":"Es ist schwierig zu sagen, welche Domain Authority f\u00fcr Ihre Website w\u00fcnschenswert ist. W\u00e4hrend eine h\u00f6here Domain Authority in der Regel mit einem besseren Ranking in Suchmaschinen verbunden ist, h\u00e4ngt es auch davon ab, in welcher Branche Sie t\u00e4tig sind und welche anderen Websites im Wettbewerb stehen.","faq_q_10":" Kann meine Domain Authority zur\u00fcckgehen?","faq_antwort_10":" Ja. Die Domain Authority kann aufgrund verschiedener Faktoren wie dem Verlust von Links, dem Verlust von Inhalten, der Ver\u00e4nderung der On-Page-Optimierung und der \u00c4nderung der Suchmaschinenalgorithmen zur\u00fcckgehen. Aus diesem Grund ist es wichtig, dass Sie Ihre Domain Authority regelm\u00e4\u00dfig \u00fcberpr\u00fcfen und Ihrer Website eine konstante Pflege geben."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Was ist Domain Authority? | (3 Schritte zu hohem Domain Rating)<\/title>\n<meta name=\"description\" content=\"Du hast diesen Begriff schon einmal geh\u00f6rt und wei\u00dft, dass er wichtig ist, aber du wei\u00dft nicht genau, was er bedeutet? 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