{"id":8707,"date":"2021-09-20T13:13:00","date_gmt":"2021-09-20T11:13:00","guid":{"rendered":"http:\/\/wolf-of-seo.de.dedi5317.your-server.de\/case_studie\/xxlgastro-copy\/"},"modified":"2025-10-20T07:26:07","modified_gmt":"2025-10-20T05:26:07","slug":"futura-shop-en","status":"publish","type":"case_studie","link":"https:\/\/wolf-of-seo.de\/en\/case_study\/futura-shop-en\/","title":{"rendered":"Futura Shop"},"content":{"rendered":"\t\t
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Futura-Shop<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aufbau eines organischen Umsatzkanals f\u00fcr die Futura GmbH und deren Website futura-shop.de &\u00a0Verbesserung der Rankings des gleichnamigen Sch\u00e4dlingsbek\u00e4mpfungs-Onlineshops Futura.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Projekt Futura-Shop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hard Facts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ziel<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aufbau eines organischen Umsatzkanals f\u00fcr die Futura GmbH und deren Website futura-shop.de &\u00a0<\/span>Verbesserung der Rankings den gleichnamigen Sch\u00e4dlingsbek\u00e4mpfungs-Onlineshops Futura.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Zeitraum<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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15.04.2020 bis 15.10.2022
30 Monate +<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ergebnis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1.502 Keywords auf Seite 1 von Google binnen 30 Monaten platziert, deutliche Umsatzsteigerung nur durch organisches SEO erreicht & einen Traffic-Wert von \u00fcber 20.500 \u20ac aufgebaut.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Status<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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pausiert<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Lead<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jonas Lembke<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Budget<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gering<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g>\t\t\t<\/path>\t<\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zusammenarbeit<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beratend, Fokus auf Handlungsempfehlungen, datenbasierter Contenterstellung & Linkbuillding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Schwierigkeitsgrad<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mittel<\/p>

(5\/10)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Executive Summary<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rankings bei Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Keywords auf Seite 1 <\/div>\t\t\t
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Keywords auf in den Top-3<\/div>\t\t\t
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Keywords auf Platz 1 <\/div>\t\t\t
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\n\t\t\t\t\t\t\t\t\t+587 %\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Wert des monatlichen Traffics*<\/div>\t\t\t
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*(Kosten, wenn der Traffic durch Google Ads eingekauft werden w\u00fcrde)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Traffic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vorher (April 2020) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Traffic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nachher (Oktober 2022)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2192 mehr als vierfacher Traffic (+ 308 %)
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Rankings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Start<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rankings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ziel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2192 325 % mehr Keywords in der Google Top 3 <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2192271 % mehr Keywords in der Google Top 4-10<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2013> 395 % mehr Keywords in den Google Top-100<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sichtbarkeitswachstum\nnach nur 12 Monaten SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Futura-Shop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Aufgabe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Eine Verbesserung des organischen Umsatzkanals und eine Verbesserung der Rankings des Sch\u00e4dlingsbek\u00e4mpfungs-Onlineshop Futura durch Bertung, Content und stetigen, stabilen Linkaufbau.<\/p>

Grund:<\/b>\u00a0Der Shop hatte im Bereich Traffic und Sichtbarkeit einige Einbu\u00dfen durch Google-Updates aber auch durch stichelnde Konkurrenten erlitten. Richitiges SEO fehlte noch komplett.<\/span><\/p>

Ausgangssituation:<\/b>\u00a0<\/span>Futura ist bereits einer der Marktf\u00fchrer \u2013 doch der allergr\u00f6\u00dfte Teil der Keywords nicht auf den Top-Positionen, welche den wirklich relevanten Umsatz bringen. Der Shop basiert auf Shopware und an SEO wurde bis Projektstart noch nicht gearbeitet.\u00a0<\/span><\/p>

Den Shop und die Struktur gibt es schon seit Jahren, weshalb hier schon eine gewisse Vertrauensw\u00fcrdigkeit und Autorit\u00e4t in den Augen von Google vorhanden ist. Aus diesem Grund werden wir die Struktur nicht ver\u00e4ndern, obwohl sie nicht optimal ist.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Futura-Shop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Ziele<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/i>

1. Ziele<\/h2>

Ziel war es durch Google Top-Rankings f\u00fcr den Shop und die Produkte des Futura Shops, sowie mit ausgew\u00e4hlten Blogbeitr\u00e4gen einen verl\u00e4sslichen Strom an monatlichen Neukunden zu generieren.<\/p>

\u00a0<\/p>

Ziel #1:<\/strong> Top-Rankings f\u00fcr Produkt-Keywords, um den organischen Umsatzkanal auszubauen.<\/p>

\u00a0<\/p>

Ziel #2:<\/strong> Top-Rankings f\u00fcr Beitr\u00e4ge rund um Sch\u00e4dlinge um neue Interessenten zu erreichen.<\/p> <\/div><\/div><\/div>

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2. Markt\u00fcberblick<\/h2>

Futura ist bereits einer der Marktf\u00fchrer \u2013 dennoch ist der allergr\u00f6\u00dfte Teil der Keywords nicht auf den Top-Positionen, welche wirklich Umsatz bringen. Der Shop existiert bereits seit mehr als 5 Jahren.<\/p>

Es gibt bereits einige gute Rankings bei Google und eine gewisse Menge an Backlinks ist schon vorhanden. Der Fokus liegt auf den Produkt-Keywords mit Suchvolumen. Zudem bieten sich viele Content-Themen rund um Sch\u00e4dlinge, Sch\u00e4dlingsbek\u00e4mpfung und \u00e4hnlichem an, um die relevante Zielgruppe zu erreichen.<\/p> <\/div><\/div><\/div>

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3. Konkurrenz\u00fcberblick:<\/h2>

\u2192 Konkurrenzst\u00e4rke f\u00fcr Produkt-Keywords: 4\/10<\/strong><\/p>

\u00a0<\/p>

\u2192 Konkurrenzst\u00e4rke f\u00fcr Content-Keywords: 6\/10<\/strong><\/p>

\u00a0<\/p>

\u00a0<\/p>

\u2192 Konkurrenten sind:<\/strong><\/p>

a) Onlineshops<\/strong> f\u00fcr Sch\u00e4dlingsbek\u00e4mpfung (direkte Konkurrenz)<\/p>

\u00a0<\/p>

b) Content-Seiten & Blogs<\/strong>\u00a0rund um Sch\u00e4dlinge, Haus und Garten (indirekte Konkurrenz)<\/p><\/div> <\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conversion-starkes Produkt-Keyword<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Suchanfragen \/Monat<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Positionsver\u00e4nderung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sch\u00e4dlingsbek\u00e4mpfung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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> 24.000<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Neueinstieg \u2013 auf Platz 8<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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W\u00fchlmausfalle<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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> 11.000<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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+3 Pl\u00e4tze \u2013 auf Platz 4<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Kakerlakenfalle<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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> 2.300<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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+5 Pl\u00e4tze \u2013 auf Platz 2<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Relevante Content-Keywords (Blog)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Suchanfragen \/Monat<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Positionsver\u00e4nderung<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Kriebelm\u00fcckenstich<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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> 11.000<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Neueinstieg \u2013 auf Platz 1<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rattenkot<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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> 15.000<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Neueinstieg \u2013 auf Platz 4<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Teppichk\u00e4fer<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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> 9.900<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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+10 Pl\u00e4tze \u2013 auf Platz 6<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Futura-Shop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Der Schlachtplan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. Phase: Textoptimierung & Onpage Optimierung<\/strong> Keywordoptimierte Texte f\u00fcr Produkt & Kategorieseiten, sowie Onpage Optimierung der ganzen Website.<\/li>
  2. Phase: Keywordoptimierte Blogbeitr\u00e4ge<\/strong>\u00a0zu angrenzenden Themen, welche die Zielgruppe bei potenziellem Sch\u00e4dlingsbefall sucht.<\/li>
  3. Phase: durch Linkaufbau auf Position 1 bis 3<\/strong>
    Sollte ein lohnenswertes Keyword vor den Positionen 1 bis 3 stecken bleiben und sich nicht verbessern, nutzen wir Linkaufbau, um auch diese Rankings zu erreichen.<\/li><\/ol>
    \u00a0<\/div>

    Fazit:<\/strong><\/p>

    Unterdurschnittliche Konkurrenz auf den Produktkeywords, starke Konkurrenz auf den Contentkeywords.\u00a0Dazu kam bei diesem Kunden eine recht alte Website, mit vielen Produkten, einigen Backlinks und einer guten Position im Markt. 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