Lead (lead generation)

What is lead generation?

Lead generation is a term you'll probably hear more often if you're active in the online sales and marketing world.

Even if you already use the lead generation technique, do you actually know how exactly it works and proceeds?

In this article we clarify what lead generation actually means and what this technique can be used for.

What is a lead?

A lead is a person who has expressed interest in the product or service that a company offers.

Collecting a lead means that you have to complete the first significant step of the sales cycle, namely the dreaded Cold calling, have already skipped and can go directly to a "warm" call.

Some people even claim that Cold calling is very difficult to do these days. Instead, it's better to focus on warm leads. When you contact an existing lead, a prospect, they have already shown interest in your company. Because of this, it is easier for the prospect to consider purchasing a product, as they have already considered this option beforehand.
When you contact a generated lead, use the information you collect to personalize sales enablement efforts. This can make a consultation as personal and pleasant as possible for the customer.

How does lead generation work?

Lead acquisition is a method of attracting prospects and building rapport with them.

Lead generation is mainly about finding ways to get a person interested in your business and get them to request more information from you. In doing so, it is a method by which you begin to convince possible buyers of your product or service along the path to purchase.

Why is lead generation important?

Lead generation is very important for the growth of a business. The buying process has changed today and marketers need to rethink and refocus their efforts to stay relevant. If people show you that they are interested in your business when you contact them about your offer, they have already obviously shown interest. This prospect has thereby indirectly told you that they are open to your product or service.

How to collect a lead?

The standard way to get a lead online is through a form on a website. However, there is now an easier way to collect and score leads. For example, you can use a program like LeadBoxer. This can be used to obtain leads automatically, without the need to use forms or buttons.